Microsoft brings in former Best Buy exec to manage consumer sales group

Microsoft's relationships with its partners are perhaps more important today than at any point in its history, as the company faces increasingly fierce competition from every angle.

From Azure to Office, from Nokia to Surface, every Microsoft product must now confront the threats posed by ever more capable competitors, especially given the growing demand for devices and services that can fit into users' personal and professional lives, in the new 'cloud-first, mobile-first' era. 

To help the company strengthen its relationships further with manufacturers, carriers and retailers, Microsoft has now appointed a new corporate vice president for its Consumer Channels Group. As Mary Jo Foley reports, Jude Buckley steps into the role after a stint as chief commercial officer of Best Buy. 

Buckley will report directly to Microsoft's chief operating officer Kevin Turner, helping to craft and develop the company's sales and marketing activities. In an internal email on July 17, Turner told staff that the company has "been investing in building a Mobile-first selling capacity by establishing the Consumer Channels Group to strengthen and align the device-selling motion", both through its own retail channels and with its partners.

Driving and growing sales to businesses, consumers and advertisers will remain the three areas on which Microsoft's worldwide sales marketing and services group remains focused, as they are "fundamental to our success", Turner added. 

Source: Mary Jo Foley | image via Best Buy

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19 Comments

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Sgt Beavis said,
This makes perfect sense. Best Buy's retail operations are world class....

oh wait, you said BEST BUY? WTH Microsoft?!?!


This is what concerns me the most on Microsoft's anti-drug policies at work. Maybe part of the billions in revenue was from a secret meth lab they claimed expenses to be under Microsoft Labs Research ;)

Granted, I don't know everything about Best Buy's corporate executives so to be fair maybe this guy was one of the good people there. That being said I avoid BestBuy like the plague. Their customer service is awful at everyone I go to. I was happy to hear they were facing bankruptcy at one point. Serves them right.

Put a lab coat on the gent and you have ... Beaker.

This guy just might be able to move some phones into stores and the wireless carriers. MS really needs to get their phones featured.

Assuming the problem with Windows phone is a 'Marketing' issue. I think the problem is that people just don't like it much. 4 years and about 4% worldwide is an embarrassing failure. Buying NOKIA was totally wrong.

TechJunkie81 said,
MS should just change it's name to 'Disaster'. That's all they are now.

Um so I guess stocks being at it's highest in 11 years, a boom in PC sales, a universal core across all their operating systems, the fastest growing mobile operating system, the most successful productivity subscription service, a huge partner base and a big increase in revenue is a 'disaster' then I think you need to look up what 'disaster' means. ;)

Didn't Best Buy, in the UK go belly up, and Car Phone Warehouse got bought out by Curry's-PC World.

Sounds like disaster written all over it.

I wouldn't exactly call the UK a foreign country, as the US economy is very closely linked to the UK... Also there are plenty of US companies that are doing incredibly well over here.

Star-Pirate said,
I wouldn't exactly call the UK a foreign country, as the US economy is very closely linked to the UK... Also there are plenty of US companies that are doing incredibly well over here.

You're getting hung up on the word "foreign" when companies can have a hard time just executing their businesses between cities and states within the US alone. Can't tell me the UK with differing laws, culture, and so on wouldn't have an impact.

I know looks aren't everything, so this isn't meant as a cheap shot, and I'm reserving judgment on his abilities, but...

God, that man looks like he should be wearing an ascot.

neufuse said,
Oh this can't end good......

He was an executive for Best Buy mobile and their mobile enterprise department and before that Carphone Warehouse so this could be a good thing since MS clearly needs someone who knows how to sell phones.

-Razorfold said,

He was an executive for Best Buy mobile and their mobile enterprise department and before that Carphone Warehouse so this could be a good thing since MS clearly needs someone who knows how to sell phones.

The best buy / carphone warehouse alliance ended in disaster did it not?