Microsoft builds a Snapchat competitor called WindUp

It's no secret that Snapchat, the app that lets you send time-limited messages, has run into a few issues this year: From exposing nearly five million accounts, to the FTC ruling that the company was deceiving users, the app may still be popular but many people no longer trust it.

Microsoft Research is the team that built the app and they hope to fill that trust gap by releasing an app called WindUp for Windows Phone 8/8.1. Just like Snapchat, WindUp allows users to send time-limited messages and media to their friends and family. The name apparently comes from wanting to "'wind up' your friends as they race to see what you've posted," which may seem a little silly to some, but is a catchy name nonetheless.

Although the app uses a number of permissions, those who are concerned about Snapchat monitoring your location will be happy to see that Location Services is not one of them. In addition, it's easy to understand why the requested permissions are required for WindUp, and none of them seem nefarious.

Source and screenshots: Windows Phone

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22 Comments

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It has a limit on which countries can install it, I believe. If that is your problem, you can set your phone region to US, it might allow you to install it (and then you can switch back to your old region).

Lels said,
Yay, I can use this with the other 3 people with Windows phone. :p

Oh,looks like lot of people in your group using wp :p

Digitalfox said,
No comments that Microsoft is releasing everything before for other platforms than WP?

Say what? It says right in the second paragraph that this is for WP8/8.1.

joep1984 said,

Say what? It says right in the second paragraph that this is for WP8/8.1.


well if its going to make you happy the app isn't available on all regions

subcld said,

well if its going to make you happy the app isn't available on all regions

That's not what Digitalfox said, though...I have no idea why you brought that up.

Digitalfox said they were releasing apps for non-WP stuff first, when this app is clearly on WP first.

Rosyna said,
It was my understanding that snapchat's only use was for porn. Is this WindUp also only for that?

Hardly, although it's slightly useful for the odd cheeky pic because of the temporary nature I find most people use it for picture messaging. It's fast, simple, temporary and you don't have to worry about stashing up thousands of useless images. If you *really* don't want your nudes saved you can't trust Snapchat. Too easy to simple screenshot or save them via other means.

I'll be interested to see what MS do with this. Hopefully they support other platforms.

Bit like saying the internet is just for porn... yes it can be used for porn but also for so much other good stuff. I use it while out running to let people know where I am and that I am ok.

Auzeras said,

Hopefully they support other platforms.

Microsoft will NEED to support other platforms for this to be any kind of success. How would one send a WindUP if hardly any of their friends own Windows phones?

Rosyna said,
It was my understanding that snapchat's only use was for porn. Is this WindUp also only for that?

There's real uses for it just the same; I use it regularly. Although a few slips here and there do happen. ;)

Torolol said,
since NSA - Microsoft contract are still valid, don't use this for anything sensitive.

Correction

since NSA - As this uses the internet, don't use this for anything sensitive.