Microsoft confirms launch partners for Windows Phone 7

Microsoft today confirmed the hardware partners for their upcoming Windows Phone 7 due later this year.

Senior product manager for Microsoft, Greg Sullivan, confirmed with Pocket-lint that consumers can expect to see handsets from Dell, Asus, LG, HTC and Samsung later on this year at launch. Microsoft also mentioned that the preview headset that was sent out to developers isn't actually a finalized headset from Samsung, and will not be launching.

In a surprise move from Microsoft, Sullivan mentioned that they would not be giving exclusive carrier rights to any company in the U.S. or UK, saying “we want as many people as possible to be able to get it.” A smart move by Microsoft, something which has crippled availability to other phones in the U.S. that force consumers into a certain carrier or plan for a phone.

That will be five handsets Microsoft will have on launch, all with a full QWERTY keyboard and full touch screen. Microsoft firmly believes that it can quickly jump in with the top four mobile phone makers, along with the likes of Google (Android), RIM (BlackBerry) and of course Apple (iPhone).

Microsoft is looking to dominate yet another market, as they have already had success with Windows 7, Office 2010 and Visual Studios 2010 this year, Windows Phone 7 looks promising to many consumers and enthusiasts. Windows Phone 7 devices are expected to go on sale in October.

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Wait so there all the same type of smartphone (touchscreen with keyboard) and they've all got the same interface, how are they going to stand out from each other to the consumer?

Suppose it just comes down to consumer preference, and having multiple manufacturers provides more competition and will hopefully mean lower prices, making it harder for the device manufacturer to charge what they want, like say ....... the iphone.

thealexweb said,
Wait so there all the same type of smartphone (touchscreen with keyboard) and they've all got the same interface, how are they going to stand out from each other to the consumer?

Price tag, phone design, preferred brand?

thealexweb said,
Wait so there all the same type of smartphone (touchscreen with keyboard) and they've all got the same interface, how are they going to stand out from each other to the consumer?

It gets better. Rumors are going around that Google will try to "discourage" the use of 3rd party UI skins for Android 3.0. Also look at the rise of "secured" bootloaders on some of the more recent Android phones (especially from Motorola).

Metodi Mitov said,

Price tag, phone design, preferred brand?

Exactly. Plus, they can include some OEM specific software, make changes to WP7 bits like the camera interface, etc...

M_Lyons10 said,

Exactly. Plus, they can include some OEM specific software, make changes to WP7 bits like the camera interface, etc...


I really hope there will be an option for a device WITHOUT oem-branding. I hate these! Can't stand them on pcs either...

vice le von said,
I would call Office 2010 a success just yet, reports are saying sales aren't as good due to summer release.

I hope MS Office 2010 will jump in sales for businesses and home users when the whole 2010 line comes out like share-point 2010,Server 2008,and all the new .NET tools will help the boost of sales and with WP7 and other phones having office 2010 it will be a great it. MS made a great move with the restriction of device quality so there will be minimal problems with devices. HTC will hopefully impress me. I would want more vendors of hardware though for 2011.

Edited by Xypro, Jul 23 2010, 7:07am :

sorry if i double post, i dont see my comment anywhere anyway i just wondered if there will be such a thing as putting a top up sim card in any phone that will have phone7 on it. i am the type to call only like 4 or 5 people, surf on free mcdonalds wifi or where available. i currently use an HTC Apache that has no phone service on it but has wifi. i make phone calls on an old virgin mobile wildcard. seems like a waste, but i just want to have phone7.

Will there be such a thing as putting a sim card (for top up of course) into any phone that will run phone 7? i simply just don't use the phone that much, only for contacting my thai gf... also i like sittin at mcdonalds while wifi'ing away for free. i'm one of those people that just wants an expensive gadget handy but doesn't use it for more than 3 contacts and doesn't surf that much... simply, I MUST HAVE IT!

In a surprise move from Microsoft, Sullivan mentioned that they would not be giving exclusive carrier rights to any company in the U.S. or UK, saying “we want as many people as possible to be able to get it.”

Huh? And why would this be a surprise move since Microsoft has NEVER modeled any of their product launches on this business model? Windows Mobile, the predecessor to Windows Phone, is available everywhere... This line seems misinformed...

M_Lyons10 said,

Huh? And why would this be a surprise move since Microsoft has NEVER modeled any of their product launches on this business model? Windows Mobile, the predecessor to Windows Phone, is available everywhere... This line seems misinformed...


FOX NEWS ALERT: WINDOWS PHONE 7 WILL NOT BE CARRIER-EXCLUSIVE. ALSO, WATER IS WET.

M_Lyons10 said,

Huh? And why would this be a surprise move since Microsoft has NEVER modeled any of their product launches on this business model? Windows Mobile, the predecessor to Windows Phone, is available everywhere... This line seems misinformed...

While that may be true, they have given money to software devs in the past to release a certain piece of software only for a specific platform. StarCraft: Ghost, for instance, that was supposed to come out ONLY for Xbox? There would have been a major influx of Xbox sales when that game hit the market.

Metodi Mitov said,

While that may be true, they have given money to software devs in the past to release a certain piece of software only for a specific platform. StarCraft: Ghost, for instance, that was supposed to come out ONLY for Xbox? There would have been a major influx of Xbox sales when that game hit the market.

Yeah, but that's completely different... That was limiting a partner's market penetration, not Microsoft's... And that's how the console business works anyway... Some games only get made because of that financial backing...

Microsoft should invest a massive chunk of Q4 profits into WP7 and Slates and it will become a market leader alongside Google, Apple, RIM.
And to make Apps it would be a good idea to hire cheap labor of software engineer in China, India, Pakistan to make a number of Apps. Because sadly people really like to compare the number of apps, but not the quality(in which Apple is leader in with 230,000 apps). There is only a few hundred apps useful to the 99% of the public while rest of it is useless. Like the fact that Mozilla has over 2 Billion add-ons!!!

FMH said,
Microsoft should invest a massive chunk of Q4 profits into WP7 and Slates and it will become a market leader alongside Google, Apple, RIM.
And to make Apps it would be a good idea to hire cheap labor of software engineer in China, India, Pakistan to make a number of Apps. Because sadly people really like to compare the number of apps, but not the quality(in which Apple is leader in with 230,000 apps). There is only a few hundred apps useful to the 99% of the public while rest of it is useless. Like the fact that Mozilla has over 2 Billion add-ons!!!

Hmm, if memory serves, Microsoft is giving a bonus to people writing apps for WP7. There were some news regarding that recently. As such, I don't see a point in them hiring people to do something they're already paying for.

Don't give the darm carrier rights to one company in Australia either please. We want to be on something other than Telstra network.

FMH said,
I wish Motorola was included in this list.

They'll probably wait and see how it goes before they make a WP7 phone or not.

It think the UI is very attractive. Much more attractive than iPhone's , and if possible even more simpler and dynamic.
And is it a rumor that WP7 is going to be launched in October or a confirmed statement from Microsoft?

FMH said,
It think the UI is very attractive. Much more attractive than iPhone's , and if possible even more simpler and dynamic.
And is it a rumor that WP7 is going to be launched in October or a confirmed statement from Microsoft?

I like it too. As for the launch, I don't think October has been confirmed, but they did say fall / holiday season...

nelsona said,
Agree too. If there is some good quality phones coming out, I would switch from my iPhone 4 in heartbeat.

Yeah, I agree. I'll wait for the phones of course, but with the guidelines being set by Microsoft I hope the phones will be solid. I'm really eager for WP7 and can't wait to get one. There are some kinks and areas where I can see some room for improvement, but I expect a lot of refinement as time goes on...

Gibbyhome said,
Whats up with motorola ? they make androids why no windows phones?

There were rumors around MWC and MIX that Motorola was coming back to the Windows Phone scene (they abandoned WinMobile 6.5 before WP7 was even announced). There's been nothing confirmed, though.

No Sony-Ericsson at launch? Aww,I wanted a Sony branded phone if only for the pure irony of playing Xbox Live games on a Sony device.

lordcanti86 said,
No Sony-Ericsson at launch? Aww,I wanted a Sony branded phone if only for the pure irony of playing Xbox Live games on a Sony device.

Hmmm, well if I see a Sony-Ericsson with WP7, I'd certainly upgrade to that. Come to think of it, my next phone upgrade is going to be at the beginning of Q2 2011, so might as well get one if they manage it by then.

Frazell Thomas said,
Finally a new handset with a full keyboard. That is a major plus to see them all launch with one.

But this article says there will ONLY be keyboard versions at launch... what the?

Frazell Thomas said,
Finally a new handset with a full keyboard. That is a major plus to see them all launch with one.

I know there are a lot of people that love to have a real keyboard, but for me, this is a big let down.
Why do all of them have to have keyboards? I don't type that much on my mobile, so for me, a keyboard only adds to the size of the phone. Guess I will have to pass on the first round of devices.

M_Lyons10 said,

I thought the same thing.

Yep. Also in the third paragraph:

That will be five headsets Microsoft will have on launch, all with a full QWERTY keyboard and full touch screen.

I'm guessing it should be 'there' not that.

ascendant123 said,

Yep. Also in the third paragraph:

I'm guessing it should be 'there' not that.

Nope. They already listed the handsets that will be available by names. You already know there will be five of them, they're just making it easier without having you count.

I can't wait for WP7, I know Microsoft is working on polishing it up.
What I am worried about is the actual phones, I hope we see some really quality phones with quality hardware. Maybe its me, but its seems there are a lot of "cheap" touch phones out there. I also hope that when these phones are launched that they will stay on the market for a good period of time and not have a newer better one a week later. The touch phone market is pretty saturated right now.

gamestargrinder said,
I can't wait for WP7, I know Microsoft is working on polishing it up.
What I am worried about is the actual phones, I hope we see some really quality phones with quality hardware. Maybe its me, but its seems there are a lot of "cheap" touch phones out there. I also hope that when these phones are launched that they will stay on the market for a good period of time and not have a newer better one a week later. The touch phone market is pretty saturated right now.

Yeah, I think that's why Microsoft set hardware guidelines as they did. So that you can't end up with a phone that is underpowered like you often found with Windows Mobile devices... I think that was a brilliant move for Microsoft, and one that was much needed.

Ambroos said,
This is horrible news... The fact that there's no Sony in that list breaks my heart!

I guess they're not ready. Or they're holding off because of the XBox integration? Either way, I'll stick with other device manufacturers... HTC and Samsung both make good phones.

M_Lyons10 said,

I guess they're not ready. Or they're holding off because of the XBox integration? Either way, I'll stick with other device manufacturers... HTC and Samsung both make good phones.


From what I've heard they're just not ready. They'll probably have a device around Q1 2011, same with Toshiba.

lordcanti86 said,

From what I've heard they're just not ready. They'll probably have a device around Q1 2011, same with Toshiba.

Really? I didn't even know Toshiba made phones... Now I'm looking forward to their device... lol

M_Lyons10 said,

Really? I didn't even know Toshiba made phones... Now I'm looking forward to their device... lol

Toshiba has 2 or 3 very nice WM6.5 phones out right now but I dunno if you can get them in the US.

It sounds like Microsoft might be increasing the competition with the release of Windows Phone 7. I'm excited to see more smartphone options.

snelson said,
It sounds like Microsoft might be increasing the competition with the release of Windows Phone 7. I'm excited to see more smartphone options.

I agree. I think that the competition in the end will be a good thing. And I particularly look forward to seeing WP7's progression after launch as they release updates (OTA updates have been a long time coming).