Goodbye Marketplace, hello Windows Phone Store

In August, Microsoft may have inadvertently leaked out that the company was changing the name of its Windows Phone app download service from Windows Phone Marketplace to the much similar Windows Phone Store. Today, the company made the name change official, along with news of some improvements to the store front.

In a post on the Windows Phone blog, Microsoft said the newly renamed Windows Phone Store is now going to use Bing to power its search results. In addtion, there will be some more options for Windows Phone app filtering. It states:

In the Store, for example, you’ll now see Top Free and Top Paid. The renamed and improved New+Rising list is not only refreshed more frequently, but takes into consideration how quickly an app is being downloaded. A new addition to the lineup—Best Rated—ranks apps based on customer ratings and actual usage patterns for a more nuanced picture of what’s great.

Microsoft said that Windows Phone apps with more adult content will now be less viable in the Windows Phone Store, adding, "We’ll continue to carry apps in this genre that meet our certification criteria and display them in search results. They’ll just be less front and center to casual browsers, a group that can include younger family members." Every app will also have a "Report concern" option if people want to express their issues with an app to Microsoft.

Microsoft also said it was also going to make some design changes to the official Windows Phone website. The changes will first be seen in Australia and New Zealand and will be gradually changed in the coming weeks in other parts of the world.

Source: Windows Phone blog | Image via Microsoft

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10 Comments

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For some people, the name of a service is more important than the service. However, most of the time, it is not true. In fact, to change a name trend that confuse the people, specially if the new name is stupid (Google Play WTF)

Seems everyone wants to be called "store" these days. Android Market was great but no, App Store sounded better and people associate it with Apple so if you say Google Store - well people gets that means apps too I guess. Now WP Store - what's next - Samsung Store?

SHoTTa35 said,
Seems everyone wants to be called "store" these days. Android Market was great but no, App Store sounded better and people associate it with Apple so if you say Google Store - well people gets that means apps too I guess. Now WP Store - what's next - Samsung Store?

it is shorter and easier to pronounce what makes it more catchy - Windows and Windows Phone are long words to begin with, put marketplace behind it and you get something what is longer than a prog rock keyboard solo

Great.

Now they need to fix the review comment system and the formatting of apps descriptions in the store. There are many app reviews posted without any comments, just a 'star rating'. This make the review system very messy.

The other thing is the that 'app description' formatting never look right -- too much line spacing, bullets never lineup, etc. Compare an app description in the iTunes store with a high profile app in the WP store.

Another trend I'm seeing now is low-res app images in Windows 8 store. Blogs need to put pressure on MS to fix these issues ASAP.

gullygod said,
Great.

Now they need to fix the review comment system and the formatting of apps descriptions in the store. There are many app reviews posted without any comments, just a 'star rating'. This make the review system very messy.

The other thing is the that 'app description' formatting never look right -- too much line spacing, bullets never lineup, etc. Compare an app description in the iTunes store with a high profile app in the WP store.

Another trend I'm seeing now is low-res app images in Windows 8 store. Blogs need to put pressure on MS to fix these issues ASAP.

The layout of the apps descriptions really upsets me. There is no clean way (Google Play does this great) to read descriptions, changelog and last updated date.

There a are indeed a lot of reviews with just a rating and no actual review. They need to hide this but take them into consideration for the overall rating.

GP007 said,
Nice, since this is happening now then we could be close to WP8 RTM like some are saying.
i sure hope so. I'm also hoping that 7.8 will give my phone an extra boost of life like mango did. mango made my phone noticably faster, but now it's starting to slow down again. hopefully M$ doesn't half ass 7.8 but instead deliver a solid OS for the legacy customers

Silver47 said,
Hooray for consistency!

What? When? Who?

It's still called Marketplace in WP, not to mention that Microsoft isn't too well known for consistency.