Microsoft developing Kinect-based TV ads that watch you

Ever since things like DVRs and On Demand programming were developed, more and more people have skipped through the commercials to watch their favorite TV shows. Now Microsoft is developing a technology that will allow TV advertisers to actually watch how an audience at home reacts to a TV commercial.

News.com reports that the program is called NUads (for natural user-interface ads). It involves using the Kinect motion gesture camera developed first for the Xbox 360 game console. With a NUads-based commercial, TV advertisers will be able to listen in on a TV audience at home via a microphone, or perhaps view the home audience via facial recognition or video.

Microsoft manager Lyn Watts gave an example of how TV advertisers could use that information:

How many people are in the living room? Are they taking any action based on the advertising they just saw? Can we watch the customers' reaction, and if we can, do we have the capability of showing a different ad, or the same ad, depending on what the reaction was?

Of course, all of this conjurers up a "Big Brother" future where we would be spied on while watching TV commercials. An unnamed Microsoft spokesperson is quoted as saying, "Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers' information and the safety of their experiences."

NUads-based TV ads could start showing up on your TV screen sometime in "late spring", according to Microsoft. There's no word on which advertisers or TV commercials will be the first to use this format.

Report a problem with article
Previous Story

Who wants a real Instagram camera?

Next Story

Siri still secretly thinks the Lumia 900 is best

17 Comments

Commenting is disabled on this article.

Not sure I want someone watching me when adverts are on, especially some of the things I get up to in front of the tv

All the Google fans told us that spying in on our personal email, documents, etc. for ads is just fine, so what is the problem with this?

nohone said,
All the Google fans told us that spying in on our personal email, documents, etc. for ads is just fine, so what is the problem with this?

Nice try......…
Google fans do not have problems with such practices, I do and I do not use Google mail; MS will start doing the same? Goodbye MS........
Simple as that.................

Fritzly said,

Nice try......…
Google fans do not have problems with such practices, I do and I do not use Google mail; MS will start doing the same? Goodbye MS........
Simple as that.................

Uhhhh, what?

Google fans do not have problems with such practices

I know they don't. That is why I wrote what I did.

I do and I do not use Google mail

You do not have problems with it, so you don't use GMail?

Goodbye MS

GMail users do not have problems with it, you do not have problems with it, so this means the end of Microsoft?

.................

Keyboard period key stuck?

nohone said,
All the Google fans told us that spying in on our personal email, documents, etc. for ads is just fine, so what is the problem with this?

There is a difference between a computer scanning a load of text for keywords and a camera recording you in your own home. The former isn't really invasive at all, while the latter is very invasive.

If it was merely ascertaining whether you looked at the screen or not it would be a different matter IMO.

nohone said,

Uhhhh, what?


I know they don't. That is why I wrote what I did.


You do not have problems with it, so you don't use GMail?


GMail users do not have problems with it, you do not have problems with it, so this means the end of Microsoft?


Keyboard period key stuck?

Not at all: Google users do not have problems with such behaviour; I DO and therefore I DO NOT use Google mail................
Quite clear to me...............


Well this makes kinect a compelling purchase :-/.
I'm done with MS if the next Xbox forces a kinect 2.0 with even more adverts and spying on users down our throats.

Meerkat advert: 99% of people said "I hate this ****ing ad" and walked out the room.

WeBuyAnyCar.com advert: 99% of people turned the TV off, but had to hum the tune in their head to know when to turn it back on.

Go Compare advert: 100% of people removed their own ears and ate them.

Cryton said,
Meerkat advert: 99% of people said "I hate this ****ing ad" and walked out the room.

WeBuyAnyCar.com advert: 99% of people turned the TV off, but had to hum the tune in their head to know when to turn it back on.

Go Compare advert: 100% of people removed their own ears and ate them.

dont forget all those personal injeory claim adds.
thank god they took all them "cash for gold" adds off the air too

when ever adds come on its a sure thing that another channel will have adds running too
so i just switch over to bbc news.

its a good idea actually, will show them 99% of people dont give a flying donkey about commercials.
and as long as they only get data like 'there are 3 subjects in the room, 2 of which are not watching the commercial' or something similar.

Shadowzz said,
its a good idea actually, will show them 99% of people dont give a flying donkey about commercials.
and as long as they only get data like 'there are 3 subjects in the room, 2 of which are not watching the commercial' or something similar.

What about if I'm fapping to pr0n and an advert pops up?