Microsoft exec: Xbox 360 is "halfway through" its life span

The Xbox 360 is the oldest of the three current generation game consoles with nearly six years of life. But according to an executive at Microsoft, it may be a while before the company officially retires the console. Computer and Video Games reports that Chris Lewis, a VP for the European division of Xbox, states, "We see it as about halfway through." Part of the reason was the launch last fall of the Kinect motion controller camera. Lewis states, "There's no doubt that Kinect put a huge shot of adrenaline into the business. What we are now seeing is massive swathes of families and younger audiences flocking to it."

Just before E3 2011, Microsoft released some sales info for the Xbox 360 hardware. It showed that the console, despite being nearly six years old, was actually gaining in unit sales. Usually consoles that are this old see their sales go down. So far, Microsoft has sold 55 million units of the console worldwide. At E3 2011, the company announced that the console would be getting a new interface later this fall that would be fully compatible with the Kinect camera. Added support for YouTube is also in the works and Microsoft announced that broadcast television is also coming to the console.

Recently rumors hit the Internet that developer Crytek had access to an early hardware build of the successor to the Xbox 360 but Crytek has officially denied that report. Another game developer, Avalanche Studio, has announced that it expects at least one next-gen console to be released by 2014.

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I think this is going to make me convert Microsoft!!
Even if you are selling good, and even if you have "kinect", that does not change the fact that the xbox 360 (in 2014-15) will have the most shitiest graphics....
Id buy the Wii for goodness sake because it'd probobly have better graphics.

auziez said,
I think this is going to make me convert Microsoft!!
Even if you are selling good, and even if you have "kinect", that does not change the fact that the xbox 360 (in 2014-15) will have the most shitiest graphics....
Id buy the Wii for goodness sake because it'd probobly have better graphics.

The Wii U? I doubt it, be lucky if it matches the current hardware capabilities

The PS2 was still for sale, with new games, and widely used for years after the PS3 came out.. It's no surprise that the Xbox 360 will be the same.. You can't just announce a new one and expect everyone to drop the old. It won't happen.

Just like how XP is nearing the end of it's lifespan, and there have been 2 major OS's released since..

KavazovAngel said,

Even?

because usually, consoles aren't compared to the PC but to other household appliances such as the cooker, toaster or refrigerator

DKcomputers said,
because usually, consoles aren't compared to the PC but to other household appliances such as the cooker, toaster or refrigerator

What?? That doesn't make any sense! If he said "…, even toasters are much powerful" that would in some way make sense, but PCs have been more powerful than consoles for quite some time - like they always do…

Lol when you can have the same performance out of a 100$ graphic card (at 720p) than the xbox, there's a problems right there.

Do you mean a $100 graphics card from today or from 6 years ago? Technology evolves a lot in six years, just remember that.

ryoohki said,
Lol when you can have the same performance out of a 100$ graphic card (at 720p) than the xbox, there's a problems right there.
$100 card? No, it's more like you can run games just as well at 720p(or in the case of most 360/ps3 games, sub-720p) on a ~$60 card.

imachip said,
Well I think 'retires' is the key word, he didn't mean a successor won't overlap the 360 through it's lifespan.

Out of interest, when the 360 came out did the first Xbox 'retire' instantly?

I wouldnt be shocked however if they expect the 360 to last another 5/6 years since it's still making them big cash, why upgrade it?

SPARTdAN said,
Out of interest, when the 360 came out did the first Xbox 'retire' instantly?

Kinda, but according to a documentary about the 360 I once saw on YouTube that had something to do with the Nvidia stopping producing the GPU…

MFH said,

Kinda, but according to a documentary about the 360 I once saw on YouTube that had something to do with the Nvidia stopping producing the GPU…

Also, the classical xbox was nowhere as popular as the Xbox360 is today

thealexweb said,
In six years time the 360 will look frankly awful compared to even the specs of entry level PCs

Everything isn't only about graphic capabilities, but also about software features and targeting as wide an audience as possible. Something the Wii has succesfully proved.
I could imagine the 360 hanging around for quite some time due to the steady stream of bi-yearly updates it's currently receiving. Features such as YouTube, deeper Windows integration and providing streaming content, possible Skype chatting over Kinect amongst other things.

.Markus said,

Everything isn't only about graphic capabilities, but also about software features and targeting as wide an audience as possible. Something the Wii has succesfully proved.
I could imagine the 360 hanging around for quite some time due to the steady stream of bi-yearly updates it's currently receiving. Features such as YouTube, deeper Windows integration and providing streaming content, possible Skype chatting over Kinect amongst other things.

No, but GPU and CPU make great improvements on physics, AI etc.

HAHA, i kinda hope they don't mean this, My console is about 5 years old, so an older model sure, but it's had some issues running certain games, in particular L.A. Noire, Granted it's a pretty hungry game, but it goes to show that there are some game sout there it is begginning to struggle with.

Surely, they don't expect the lifespan of the console to be 12 years, though, this may not mean that they don't plan on releasing a new console before then i guess, just that they expect the 360 to last that long, at least with Kinect Games.

EDIT: "Avalanche Studio, has announced that it expects at least one next-gen console to be released by 2014." I think that's fairly obvious to most people, i will say it's not 100% guaranteed, but it's prety damn likely that will happen.

soniqstylz said,
this. I don't get why that's such a hard concept for gamers to figure out.

Because they are a bunch of kiddies with knee jerk reactions. You know, I could have swore that not too long ago, sony announced that the PS3 would be supported for another 10yrs or so as well. I fully expect MS to announce a new console is being made sometime later this year or early next year; to be released in 2013, or 2012 XMAS.

Xionanx said,

Because they are a bunch of kiddies with knee jerk reactions. You know, I could have swore that not too long ago, sony announced that the PS3 would be supported for another 10yrs or so as well. I fully expect MS to announce a new console is being made sometime later this year or early next year; to be released in 2013, or 2012 XMAS.

You're right, both Sony and MS said their systems are on a longer life cycle, ~10 years or so, compared to the old 5 year plan.

Pleasing to know that Microsoft is still invested in the 360. The strategy of course could be similar to the PS2 with a successor released during the life of the 360, however it would be risky as you don't really want to compete against yourself in the market, especially one which is pretty tight.

Im pleased with the experience, i do have the Kinnect and think it's a great way of extending the life of the 360, i liked the launch games and am interested in seeing some A+++ titles pushing the hardware. The level of graphics being pushed out by the 360 is also adequate, im currently playing Bulletstorm and Crysis2 and the graphical levels are great on the big screen so no complaints there.

Stewart Gilligan Griffin said,

and this is funny why?


It's funny because Xbox has already been here for 6 full years.
And since it's halfway through it's life, then it will live, till it's atleast 12 years old!!

FMH said,
It's funny because Xbox has already been here for 6 full years.
And since it's halfway through it's life, then it will live, till it's atleast 12 years old!!
Why can't it? It doesn't mean a new one won't come out soon, it simply means that Microsoft won't discontinue the 360 for some time.

Stewart Gilligan Griffin said,

and this is funny why?

It's funny because... This actually means: "We hold the progress of games stagnant, even more years."

The hardware is obsolete.

Too bad for the "hardcore" Xbox Gamers. They will remain in the "Dirty Console Gaming Peasants" -Race, even more years.

Stewart Gilligan Griffin said,

and this is funny why?


It's funny because the hardware in consoles is already archaic. The graphics are equivalent to a Geforce 7900 which came out TWO YEARS before the 8800GT. There's only so much bloom and blurring they can add to cover the fact up.

Games have plataue'd in terms on progression. Developers no longer work on advancing A.I. (E.g. the A.I. in Half Life 1 is equal to games' current A.I.) and instead titles seem to becoming interactive movies with quicktime events every few minutes.

Kinect was supposed to lengthen the life of the 360, but (ignoring it's sales) it's been a total flop as it simply doesn't appeal to it's core gamers, and from seeing footage from E3 it's blatenly obvious gaming has taken a step
backwards.

I think this announcement bodes worse for PC gaming. If it's another 3-4 years before a next gen console then why bother constantly upgrading if there's no more dedicated PC titles coming out? Witcher II, Skyrim and Arma III will be the last of their breed, IMO.

Mambo Boy said,


Kinect was supposed to lengthen the life of the 360, but (ignoring it's sales) it's been a total flop as it simply doesn't appeal to it's core gamers, and from seeing footage from E3 it's blatenly obvious gaming has taken a step
backwards.



Thanks for the laugh buddy!

Deo Domuique said,

It's funny because... This actually means: "We hold the progress of games stagnant, even more years."

The hardware is obsolete.

Too bad for the "hardcore" Xbox Gamers. They will remain in the "Dirty Console Gaming Peasants" -Race, even more years.


Don't talk such utter crap! The lifespan of the current console doesn't determine the release date of it's successor - it merely dictates how long the 360 will remain in production. IIRC the PS2 was still available to buy for some time after the PS3 came out, same scenario but better console.

Mambo Boy said,

Kinect was supposed to lengthen the life of the 360, but (ignoring it's sales) it's been a total flop as it simply doesn't appeal to it's core gamers, and from seeing footage from E3 it's blatenly obvious gaming has taken a step
backwards.

I think this announcement bodes worse for PC gaming. If it's another 3-4 years before a next gen console then why bother constantly upgrading if there's no more dedicated PC titles coming out? Witcher II, Skyrim and Arma III will be the last of their breed, IMO.


are you kidding me.. your logic is retarded. you can call anything a flop if you ignore sales.. why try to compete with the ps3 for core gamers when you can take the casual gamers away from the wii.. also the kinect differentiated the xbox from the competition. with the hardware, most ppl want a small quiet efficient console.. hardcore gamers use pc's which is good for them as well, why try to take away from windows 7 sales

FMH said,

It's funny because Xbox has already been here for 6 full years.
And since it's halfway through it's life, then it will live, till it's atleast 12 years old!!

The Atari 2600 was in production for 15 years.

TRC said,

The Atari 2600 was in production for 15 years.


You are seriously comparing that unit and current units? The climate of gaming back then was totally different than it is now, things in the gaming industry didn't move anywhere near as fast as today, etc. Really a apples <--> oranges comparison.

TRC said,


The Atari 2600 was in production for 15 years.

You mean the one from 1977.
It was here 15 years before I was born! No wonder I didn't ever here about it.
Just read it about on Wikipedia.
And yes, ir0nwolf is right.

ir0nw0lf said,

You are seriously comparing that unit and current units? The climate of gaming back then was totally different than it is now, things in the gaming industry didn't move anywhere near as fast as today, etc. Really a apples <--> oranges comparison.

You're right, but it doesn't mean MS can't overlap the 360 and the next Xbox systems for 2-3 years instead of cutting off the 360 like they did with the Xbox1. IF, and I expect this, the new Xbox will play 360 games then there is no need to kill off the 360 hardware, specially not after the sweet redesign they just did last year. They'll keep selling them, for dirt cheap like Sony did with the PS2, until they're out of them and feel the new system has sold enough to cover things.