Microsoft may have unveiled their brand new Xbox One console but one thing it didn’t do is launch new domains for that trademarked name. Sure, users can always go to Xbox.com but about XboxOne.com? Or XboxOne.net? Well those don’t belong to Microsoft just yet, and the company is fighting to get them.
Curious folks have always paid attention to Microsoft-registered domains so buying up XboxOne.com for example, would have ousted the name of the new console. Because they had to wait, Microsoft is now hurrying to register all the relevant domains for its Xbox One brand.
And as such they have filed a complaint with the National Arbitration Forum over the domains XboxOne.com and XboxOne.net, both of which are currently owned by a UK resident.
Microsoft generally has a lot of success when it comes to these kinds of disputes so there’s very little chance of things not going the way they want them to.