Microsoft has begun rebranding Nokia apps

Microsoft has started to push out updates that will re-brand the Nokia apps that are on your Windows Phone. An app, for example, previously called Nokia Cinemagraph, is now called Lumia Cinemagraph. 

These updates should not come as a surprise as we fully expect Microsoft to slowly transition over the entire Nokia portfolio into its own branding. From these apps, it looks like they will stick with the Lumia branding for Nokia related products which is likely a smart move considering the strong brand recognition with that name.

This is part of Microsoft's busy week at IFA where they will be holding a press conference tomorrow and they are promising something big for Windows too; we expect to see at least two new Lumias, the 730 and 830. Cortana has also gotten a few new features too this week, one being where she can now predict the winners for NFL matches.

The next big transition Microsoft will need to complete is the rebranding of their actual handsets. If the apps are setting any sort of precedence, they may simply called Lumias and drop the Nokia name. Or, they could be called Microsoft Lumia too. Only time will tell until Microsoft comes clean with its branding strategy for the Nokia handsets. 

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They need a old catholic nun teacher with a ruler to slap their hands everytime they rebrand something that has more than two words in the title.

This naming change is fine IMO and shows that Lumia is the brand for the phones going forward, heck maybe even for a mini tablet instead of surface mini as well. I mean now with WP8.1.1 OEMs can install it on devices as big as 7", and today at IFA we had our first Windows 7" tablet from Toshiba, so it's not such a long shot to see the rumored WP and Windows RT combined OS on a future Lumia 2330 or whatever a mini tablet would be numbered.

what a mess. Microsoft sucks at naming things. if they owns the crap just call call it Cinemagraph, why Lumia Cinemagraph? Lumia Cinemagraph Pro Service Pack x

trojan_market said,
what a mess. Microsoft sucks at naming things. if they owns the crap just call call it Cinemagraph, why Lumia Cinemagraph? Lumia Cinemagraph Pro Service Pack x

they never name anything right, just look at live, their email service, cloud, everything they name gets renamed multiple times, they just hope something sticks, but if you rename a service million times nothing sticks

Honestly, I think it would be really cool if they dropped plastering "Windows" and "Microsoft" all over the phone... and just called it "Lumia" the way they just call their tablets "Surface".

Draconian Guppy said,
the difference ?

Semantics, which has been proven to be the most important thing on the internet.

It would make more sense if they rebranded it as "Microsoft <app>" like "Apple Maps" or "Google Maps" etc. Then Microsoft can make these apps available to everyone using WP.

evacc44 said,
It would make more sense if they rebranded it as "Microsoft <app>" like "Apple Maps" or "Google Maps" etc. Then Microsoft can make these apps available to everyone using WP.

Microsoft does not have the rights to HERE Maps. Nokia retained the rights to all the mapping products.

I actually think the Lumia branding on the software is good, especially as the camera apps are designed for the Nokia camera hardware, and would not work on other units.

I didn't specifically mean HERE maps. Those are also not called Lumia HERE maps to begin with. I meant the rest of the apps.

They already have "Bing Maps."

And, quite honestly, I think they should do away with the Xbox Store, and the Windows Store, and just have the "Bing Store"--apps, movies, music, maps, etc.

And if the Bing brand is too weak or tainted, then they need a new brand. Basically, one brand for all of their stores. I suppose they could use "Windows" or "Microsoft"... but something fresher would probably be better.