Microsoft hires creator of popular Windows Phone ads

Windows Phone hasn’t yet gained much traction in the smartphone space, with one recent estimate suggesting that there may be fewer than five million WP7 handsets in the hands of consumers. One of the most frequent reasons postulated for this is the lacklustre marketing employed by Microsoft to promote the new smartphone platform.

Although its multinational ‘Really?’ advertising campaign was well-received, many believed that these ads didn’t go far enough in showcasing the features and capabilities of the OS and handsets, so when Windows Phone fan Brandon Foy put together his own concept video for how the platform should be promoted, it got a lot of people very excited.

Brandon was famously recognised for his efforts at MIX11, when Microsoft invited him to put together a special intro video for the event, and promised that, if that video amassed 200,000 views on YouTube, the company would use his work as part of a nationwide television commercial.

Sadly, that target was never reached (currently standing at over 108,000 views), but it wasn’t all bad news for him in the end. In a tweet from the man himself, spotted by LiveSide.net, it emerged that Microsoft has just hired the young graphic designer to join them as a UX designer.

While this is a great development for Brandon, the happy ending for Windows Phone is still yet to come, of course – but his creative influences may yet boost Microsoft’s efforts to promote the platform, and make that ‘happy-ever-after’ come a bit sooner.

Report a problem with article
Previous Story

Viewsonic releases new Nvidia supported 3D monitor

Next Story

Humble Indie Bundle 3 goes over $1 million; adds sixth game

26 Comments

Commenting is disabled on this article.

This wouldn't have made it as a commercial on the TV cus yes it showed alot of things on the phone but it was like information overload. You've got home from work after a hard day put the tv on see that blazing through a million miles an hour then most likely say eh wtf was that about and dismiss it cus your brain is to tired to process the information being flung at it. Apple ads are the best really, clear concise just the right amount of info at the right speed for anyone to know what the ad is about.

Ads are just insane atm there funny but your like wtf - if anyone in England has seen the cadburys adverts they'll know what I mean

Hip ad. But annoying music and ugly device shown.
But could get a lot better under Microsoft's wings. Definitly has potential.

I am happy for this guy.

I try to get all my friends to watch but alas, the ones who have the phone don't want to be further advertised at, and the ones who don't laugh at the platform because their own platform choice is so much superior, for them.

Hope his addition to the team translates into a better product for us users and fans.

FoxieFoxie said,
Lame ad, first one was much better.

I have to agree, this ad was pretty lame. Tells me nothing about WP7 at all. it might be good for someone who already has a WP7.

And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

It's a fan video for fans, not so much an "ad". To that extent it's targeted at people who already know what they can do with it.

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

Aaaaannnd, who cares about Apple right now, this is a Microsoft article, and to my understanding, this ad showed me loads of things I could do on Windows Phone.

GP007 said,

It's a fan video for fans, not so much an "ad". To that extent it's targeted at people who already know what they can do with it.

but didnt it show the different features, such as office, xbox live, the games, the sleek interface, tiles...

Microsoft Expert said,

Aaaaannnd, who cares about Apple right now, this is a Microsoft article, and to my understanding, this ad showed me loads of things I could do on Windows Phone.

Aaaaand, no it didn't. I saw a bunch of screenshots, the phone was not doing anything. Did you see it connect and post to Facebook, how about pulling up and playing a song, or even sending/receiving a text message? I didn't think so...Some screen swipes and keypresses, sorry but not impressive. And coming from someone who wants a WP7 device, I think I am exactly the target audience for a commercial.

And you missed the whole point. Microsoft is losing because its marketing absolutely sucks compared to Apple.

Microsoft Expert said,

Aaaaannnd, who cares about Apple right now, this is a Microsoft article, and to my understanding, this ad showed me loads of things I could do on Windows Phone.

Apple is the king of marketing; this article is about a commercial; I assume you can draw a relation between two topics?

andrewbares said,
this article is about a commercial;

Actually this article is about the creator of a fan video - which was shown at one event and would maybe have been used for a commercial if it had gotten more views online - that is now working at Microsoft…

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.


Were you saying that when Apple ran the Mac vs PC adverts? GTFO.

digger1985 said,

Were you saying that when Apple ran the Mac vs PC adverts? GTFO.

As someone with technical knowledge, I felt they were idiotic and pandering, but you know what? They hit EXACTLY where they meant to, the average person, at home, with very little technical knowledge. So why don't you GTFO and realize that Apple knows how to hit their market.

Can you Apple haters read an entire post? I WANT a WP7 device! I am not an Apple fanboy, but if you don't acknowledge where your competition excels and you fail, you are doomed. MS is not doing marketing that resonates with the everyday, pick it up and use it consumer. Apple is and has been doing this very well.

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

What makes you think MSFT will put out a fan video? I'm sure they have this guy studying the Apple ads as we speak!

schubb2003 said,
I think I am exactly the target audience for a commercial.
Then you should watch a commercial and not a video made by a fan who is attempting to further (or in this case, launch) his career by demonstrating his skills while using a product he likes as a basis for that demonstration.

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

OMG, I own an Android and I like this ad, when will apple fans learn?

schubb2003 said,

As someone with technical knowledge, I felt they were idiotic and pandering, but you know what? They hit EXACTLY where they meant to, the average person, at home, with very little technical knowledge. So why don't you GTFO and realize that Apple knows how to hit their market.

Can you Apple haters read an entire post? I WANT a WP7 device! I am not an Apple fanboy, but if you don't acknowledge where your competition excels and you fail, you are doomed. MS is not doing marketing that resonates with the everyday, pick it up and use it consumer. Apple is and has been doing this very well.


Yet Mac vs PC adverts did ZERO to show what exactly you could do with Macs. The same thing you are bashing MS for right now. GTFO.

schubb2003 said,
And what Apple still kills in advertising with is a simple fact. That video showed me exactly ZERO of what I can do with the phone. I see what the phone looks like on each screen, woohoo.

As overpriced as I think Apple is, they show you very clearly what you can do with just your fingers. Clear information, a human using the product, and focusing on the human using the product! No dancing phones, with images flashing by like a strobe light in a funhouse.

The moment you take a WP7 device in your hand, you'll forget Apple and never turn back. I can guarantee that.