Microsoft is "not going to leave any space uncovered to Apple"

Steve Ballmer, the CEO of Microsoft has states that the company will continue to compete against Apple more-so than ever. Speaking to CRN, Ballmer says "we are trying to make absolutely clear we are not going to leave any space uncovered to Apple." This changes nothing in the rivalry that Microsoft and Apple has had, but implies that Microsoft is looking to cover more ground in the computing and technology industries.

Microsoft currently has a full range of products to offer new consumers. For IT users, Microsoft is launching the Surface tablet, which will sport Microsoft’s latest Windows 8 and Windows RT operating systems. For gamers, Microsoft is prepping a new Xbox launch, and for mobile users the company will launch Windows Phone 8.

Microsoft definitely has its advantages when it comes to how many OEM’s are willing to support its software which is why Ballmer states he won’t give Apple a market for its current or new consumers, "not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch."

It does seem like Microsoft is done playing games and is really looking to overshadow Apple this generation, even to the point where Ballmer talked about the possibility of a Microsoft-branded smartphone; “we'll see what happens" because Microsoft has "good partners with Nokia, HTC in the phone space. I love what we've got going on with the Surface. We are going to focus on Surface and our other Windows 8 tablet partners and see if we can go make something happen."

Do you think Microsoft is moving in the right direction with its plans to take over multiple consumer markets? Let us know in the comments below.

Source: CRN

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Microsoft Press Announcement: Tekzilla shows off some of the updates and explain why you should upgrade to Release Preview from Consumer preview if you're running Windows 8! [HD]

Link: revision3.com/.../e3-2012-microsoft-press-announcement

All these remarks are interesting, and it is true that Apple are a dynamic company after the return of Jobs and the release of the ipods, iphones and ipads, I mean that is a truly inspiring story, and they truly deserve a share price of over $500. And they do make great looking and inspiring products.

But one has to look at what Microsoft have done since the antitrust shackles have been taken off and what they are about to unleash onto the computing world. Windows Phone 8 (with a NT kernel and direct X), Windows RT, Windows 8 Pro for Tablets and your desktop version with a $40 upgrade offer for pretty much everyone, Bing search, Nokia/Bing Maps and Skydrive integration into the operating system, that's cutting out a lot of players and their ecosystems.

On top of that, a real rival to iTunes in Xbox Music and Video which also works on their phone, tablet, PC and Xbox, a marketplace/store which will offer more margins to developers, a straight up market estimated by IDC of 320 million windows pc's in the first 12 months. Not including people who have upgraded their old systems. That's a pretty compelling story and that's a far greater market than apple or google can attest too, and not something a developer can ignore.

All the above is mainly for consumers though. When you throw in all their enterprise story, I see Apple especially losing a hell of a lot of enterprise/corporate and possibly education business with the iphone and ipad losing out, against the windows phone 8 and windows tablets do to the MS Office integration and other MS Server/Enterprise products. I think it will take 18-24 months, but I see the Microsoft Surface and OEM equivalents being on par with the ipad in sales, or even outselling the ipad, not to mention ultrabook sales vs the MacBook and of course gartner predicts that windows phone 8 will surpass the iphone marketshare by 2015. Its going to be very interesting to see the battle of ecosystems turn out. I think google will be the big loser out of all this though with bing front and centre for search queries in windows 8. In the long run I think apple and ms will continue being the major players as per years gone by.


If you have ever learnt anything from Microsoft however late is that they always catch up, dominating i don't know, but catching up they do pretty well they have had only what their whole company life span to perfect it

Shahrad said,
If you have ever learnt anything from Microsoft however late is that they always catch up, dominating i don't know, but catching up they do pretty well they have had only what their whole company life span to perfect it

Always catch up?

Like the Zune, Kin, WinMo, WP7, Bing, Windows tablets etc...aside from the Xbox Microsft has failed to catch up with any of their endeavours over the past decade

Sonne said,

Always catch up?

Like the Zune, Kin, WinMo, WP7, Bing, Windows tablets etc...aside from the Xbox Microsft has failed to catch up with any of their endeavours over the past decade

What are you smoking? WP7 is growing each day, Windows tablets are just about to get their full potential, Bing is ganing on Google. Microsoft has never been good with hardware thats true.

I use a cheap alarm clock to get up for work, bought 4 years ago at the knockdown price of $4.00 in your money, so cheap lol It does me, and I set it for my get up time, depending on what shift I'm on. It has a little black button to turn off the alarm I've set, all worked for these 4 years, but now its been Metro'd.

I now need to 'swipe' (left or right) across the screen to wake up, dammed annoying!!! as I preferred the button method.

Instead of obsessing over Apple, maybe Microsoft should focus on pleasing their own users. If they were listening to their users they would know how many are unhappy about the changes being made to Windows 8

Javik said,
Instead of obsessing over Apple, maybe Microsoft should focus on pleasing their own users. If they were listening to their users they would know how many are unhappy about the changes being made to Windows 8
+1

Javik said,
Instead of obsessing over Apple, maybe Microsoft should focus on pleasing their own users. If they were listening to their users they would know how many are unhappy about the changes being made to Windows 8

Javik,
You sounded like you want to like Microsoft but because of your dislike for window 8, you felt like telling everyone that you going to go apple. Honestly, you can still stick to window 7, or even get a tablet now with window 7. Or iPad

Javik said,
Instead of obsessing over Apple, maybe Microsoft should focus on pleasing their own users. If they were listening to their users they would know how many are unhappy about the changes being made to Windows 8

i for one actually cant wait for windows 8 and i wish it would hurry up,

DKAngel said,

i for one actually cant wait for windows 8 and i wish it would hurry up,


Same, First OS that seems to work allot more fluently and natural with a mouse. Where in Win7 allot is done faster by keyboard, this is hardly the case with Win8.
Adding the abundance of new features, better technologies and a major increase in speed in almost every field of the OS.

ah balmer under his watch:
raise of google
raise of ipod
raise of iphone
raise of ipad

ok tough guy, what market are you going to beat apple to? game consoles?

neonspark said,
ah balmer under his watch:
raise of google
raise of ipod
raise of iphone
raise of ipad

ok tough guy, what market are you going to beat apple to? game consoles?

Server and corporate business. However, Microsoft does not like to mention it. why?, because they are doing it fine.
Products like Windows (workstation), Windows Server, Sql Server, SharePoint, Exchange, Visual Studio, Microsoft Office and Dynamics are the core of Microsoft products.

For example, product like Halo 3 is popular, however it gives a petty $170millions in sales.

Brony said,
Then, to kill Zune was a bold move.

The 'name' Zune is dead, just like the name 'Newton' is dead at Apple. Or even better 'NeXT' is dead at Apple. All these technologies still exist, even though their names have changed.

Zune was about PlaysforSure v2 and Adaptive/Smooth streaming, HD online rental/purchases and streaming and numerous other audio/video codec and processing technologies.

The Zune hardware player is gone - although like Newton is still alive in the iPhone is still alive in WP7, even more.

The next time you want to post a meaningless thing like Zune is dead. Go to Netflix or Hulu. If you are using an iPad/iPhone - they are BOTH using Zune created technologies for streaming content and repackaging the audio/video codecs to Quicktime formats on Microsoft server technologies that comes from the bigger definition of 'Zune' than the Media player.

Funny how people like to smack Zune around, when they are using Zune based technologies every day on their PCs, Macs, iPhones, Android phones, etc.

To even say Zune was a crap Media Player could be argued either way. However it was the Zune product like that pushed for WiFi on devices and connectivity, introduced Gorilla Glass in a shipping product to demonstrate it was a great technology, and even pushed the market to adopt GPU chipsets in devices that could do HD video out, and even TRIED to get the world to accept implied 'pressure sensitive' touch screens, that Apple dismissed and Android was unable to support in the APIs. (So even the Zune hardware was not a failure, as it did change the industry direction.)

Gorilla Glass is the best example, as iPod touch and iPhone users having quarter scratch and crack the screens while watching people take a saw and hammer to a ZuneHD got people's attention.

thenetavenger said,

The 'name' Zune is dead, just like the name 'Newton' is dead at Apple. Or even better 'NeXT' is dead at Apple. All these technologies still exist, even though their names have changed.

Of course not.
Ipod as device is still alive and kicking, however Zune as device is as good as dead. Also, zune as service is also dead, thanks that MS decided to "fuse" the service with a soon-to-be-discontinued windows phone 7.x platform.

So, when Microsoft said "Not going to leave any space uncovered to Apple", then how about ipod space?.

btw, i don't even mentioned if the zune plataform was decent or not, but how Microsoft killed it, fact it.

ps:imho, Microsoft is bluffing.

i don't think this will happen... apple is a smaller company and more "mobile" as in can charge direction realitivily quickly. I am willing to bet right now, they are working (probably alpha stage) of iGlasses just like olympia and google. The glasses will be running ios6 and has a wide range of their products showcased like apple maps, calendar, imessage, facetime etc... Microsoft is probably about 5 years away from that yet...

Does every tech site just post the same thing with the same headlines?

I really wish people would write what they read directly from press release or audio/video.

I read this on The Verge. I came to see if any info was new, nope.

ccoltmanm said,
Does every tech site just post the same thing with the same headlines?

I really wish people would write what they read directly from press release or audio/video.

I read this on The Verge. I came to see if any info was new, nope.

I came here to read this, I don't really care about the verge, I don't really see what your problem is.

not everyone reads verge PLUS how many ways can someone type "Microsoft is "not going to leave any space uncovered to Apple"?

ccoltmanm said,
Does every tech site just post the same thing with the same headlines?

I really wish people would write what they read directly from press release or audio/video.

I read this on The Verge. I came to see if any info was new, nope.

Toysoldier said,

I came here to read this, I don't really care about the verge, I don't really see what your problem is.


Verge has better writers. Neowin has better misinformation. Come here for the trolls stay for the misinformation. That's what I do. Bookmark this site under "Bad Jokes" and you'll be happy.

NightCrawlerInfinity said,

Verge has better writers. Neowin has better misinformation. Come here for the trolls stay for the misinformation. That's what I do. Bookmark this site under "Bad Jokes" and you'll be happy.

Eh I know plenty of people who hate Verge.

But anyways I like Neowin (despite some of their terrible articles, which any site honestly has), and I read my tech news here. Got a problem with it?

Toysoldier said,

I came here to read this, I don't really care about the verge, I don't really see what your problem is.

It has nothing to do with the Verge. It has to do with all tech sites copying each others articles and not creating anything new.

rippleman said,
not everyone reads verge PLUS how many ways can someone type "Microsoft is "not going to leave any space uncovered to Apple"?

Neowin can publish their own article, but I'd wish they would use their own words and source themselves instead of another tech site. Press release?

Snake89 said,

I don't go to any other tech site.. Like why? when i can just come to one place an get almost everything in tech.

No one, ie me, said you had to. I'm commenting on the article and how it is written.

should be "not going to leave any space uncovered to Apple ANYMORE"
Iphone is a top seller
Ipad is market leader in tablets
Mac in pretty good place and a loyal fan base.

from what i can see only thing that could happen is lose some market to apple.

still1 said,
should be "not going to leave any space uncovered to Apple ANYMORE"
Iphone is a top seller
Ipad is market leader in tablets
Mac in pretty good place and a loyal fan base.

from what i can see only thing that could happen is lose some market to apple.

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.

neonspark said,

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.


Apple losing market to Android dont make MS not losing ground to Apple.
Samsung is a leader in selling Android phones not Microsoft WP7, so MS is losing.
Ipads markets are decline for Android devices

you are just trying to bitch apple here. I am trying to compare apple vs MS and saying that MS has some uncovered space which Apple(Android too) is making use off

neonspark said,

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.

Apples future is not on OSX it is in iOS. Apple knows it and it is nothing that shareholders don't know. For the past 10 years, Apples biggest money maker was in MP3 players. As you know, Microsoft did have a chance. Zune was a joke which is why Microsoft is forced to re-brand it this Fall. Since 2008 Apple's biggest seller has been in iOS. iPhones are selling well. As Android grows so does Apple. Neither have lost marker share (except for RIM and Microsoft). iPad's are selling well too.

What exactly do you think will happen if Apple decides to release a 7-inch tablet? Apple did it before by releasing an iPod Nano to effectively kill the competition. It won't surprise me if I see a 7-inch iPad this Fall.

Microsoft has A LOT of work ahead this Fall. This will be an uphill battle for sure.

neonspark said,

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.

lol

neonspark said,

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.

Lol the fact that you think Apple is going to lose tablets to Android invalidates most of what you're saying

andrewbares said,

Lol the fact that you think Apple is going to lose tablets to Android invalidates most of what you're saying

Go read up on technology plateaus and sustainability. For Apple to remain 'competitive' they would have to introduce a new technology that is equal to or better than the iPod, iPhone, and iPad every 2 to 3 years.

This is not sustainable, and their technologies hit hard and do well, but do NOT have the ability to keep the market as technology advances.

Think about this, the iPod is already seeing its end of life cycle, being replace by convergence of devices, the iPad and iPhone are also seeing their end of life cycle, but people like yourself do not see this coming, even though it is essentially here.

The iPhone/iPad/Mac convergence is not going as planned, because Apple was unable to shove OS X into smaller devices. In contrast Microsoft was able to shove Windows 8 NT into all three, as well as servers, cloud servers, and even single function devices.

Android is eating Apple's tablet and phone markets, which is a demonstration that the 'pop' of the iPhone and iPad are not sustaining themselves, especially if a horrid OS model and design like Android could so easily upset it.

Android also has a limited life cycle that is hitting the end of its plateau. Again Windows 8 is besting Android by providing device and hardware choices that Apple could not that made Android successful.

Android's end of life will not drop as fast as Apple, but will happen just like similar technologies of the past. Android does not have the architectural model to compete against full OS technologies, including even a full Linux distribution, let alone Windows NT.

Even taking the bad concepts of Android out of the mix, and moving to a Linux like MeeGo and dropping Android is NOT ENOUGH to take on Windows NT in any of these markets.

An 'enterprise' OS model provides a rich set of features and technologies and the ability to expand to new technologies. It also must easily and gracefully get out of the way for the user and performance. Android and Linux are not designed to do this well. Windows NT does, as can be seen by the XBox 360 that is NT based, just like a Windows 7 NT desktop can handle a large set of functions and features and still get out of the way for the leading game performance because of technologies like WDDM and DirectX, that NT has allowed to evolve without disrupting NT itself.


Apple and Android both from a pure OS technology and business model strategy have less than a few years to lead the market, and they do not have a solid plan going forward. (Apple's best option right now is to dump iOS and OS X and let Microsoft provide the NT architecture/kernel technologies with Apple application frameworks on top, which they have considered doing, just in case you think this is insane.)

thenetavenger said,

Snip~

Nice post, but there a lot of opinionated facts that you have include in this post, hence it's a little hard to actually differentiate facts and your opinions.

As for the iPod being phased out, I believe that the era just simply moved on. The iPhone was released and there was the application store that could generate huge revenue for both Apple and Developers, and all you needed was a good idea, this was very profitable for both ends. Anyhow, they wanted this idea of applications to run through their cycle of products, phasing out traditional iPods for iPod touches. I've also been seeing rumours lately of a newly revised iPod that is more focused around applications whilst also retaining the media playback capabilities, this device could be the successor to touch or the next generation, but like any product, they are ever evolving, in fact any company technologies must evolve at some point, its a one of the most used selling points. It's like when food items gets a revised recipe.

As for the iPhone it's far from over, the app store is just a thriving market for developers to break into and it's not even close to being replicated by Google, Amazon or Microsoft. Anyone can't disagree that one of the main selling point behind an iPhone and iPod is the app store, since developer already adopted this system, replications of the service isn't quite as successful, all the big name games and some applications all come from the iOS App Store, and some replicate apps have appeared to try and simulate their experience, yet fail (Tiny Wings). Applications: Flipboard, Instagram Games: Zenonia, Tiny Wings, Temple Run, Cut the Rope, Angry Birds, Infinity Blade.

Android for that matter will not die either, they dominate phone sales because it's advantage of being able to be packaged in any size, shape and form. I wouldn't say they're eating tablet sales, the kindle fire is doing well, but I everyone knows it's not making people reconsider if they want an iPad, the fire is aimed at people who want to read books but also be able to access the Internet etc. at an affordable price range. It competes because it's affordable, if they were both priced similarly, you'd bet people would pick the iPad, unless they wanted a smaller screen *a la iPad mini *, purely because the applications library is far more extensive then the amazon, google stores, and nothing's stopping you from using iBooks or the kindle app on the iPad.

I think your post is mostly aiming at tablets when it's nearing the end, so I'm just going to briefly say that Windows 8 does merge the three platforms, but there's a trail I'm desktop and tablet that hasn't been attuned. I want to be able to turn off Metro if I'm on my desktop, that's something that doesn't seem well thought out to me. Using the metro apps does have it's charms, but that should be totally user preference. I wouldn't say they did a fantastic job at supporting old regular desktop users on this partition, but they did do a swell job on the tablet frontier.

Nothing will ever kill Windows in terms of gaming and probably business use. The software focused around the platform is just too big, just like how the app store has evolving mainly around the iOS platform, but at a much smaller scale. When you mention that all their devices are connected, iOS and OS X has really shined in this category, iCloud mainly syncing data back and forward, videos streaming through an apple TV etc. Windows sharing even gets picked up in OS X which is one less headache of setting any additional user permissions, they done a good job on this and it's noticeable by me at least and I'm sure a lot of others are also noticing this with their new OS release too. OS X will never be iOS but they it was built from OS X and they do interchange information from applications that matter.

Lastly (finally), Apple is way too much in its game to adopt anything Windows. They would be losing there mind and their stock holders will be holding their breath. They may have considered it during their transition or earlier when they wasn't doing too well at times, but they have a huge cult following and they're fine with what they're releasing ATM, sure OS X is becoming more iOS but it's not a bad thing entirely.... But that's a whole other argument.

As for Microsoft branching out to the Tablet market share, they've done a good job with the software from what I've seen, but I think it may be a hit or a miss. Let's just see.

Edited by Lunfai, Jul 11 2012, 7:09am :

NightCrawlerInfinity said,

Apples future is not on OSX it is in iOS. Apple knows it and it is nothing that shareholders don't know. For the past 10 years, Apples biggest money maker was in MP3 players. As you know, Microsoft did have a chance. Zune was a joke which is why Microsoft is forced to re-brand it this Fall. Since 2008 Apple's biggest seller has been in iOS. iPhones are selling well. As Android grows so does Apple. Neither have lost marker share (except for RIM and Microsoft). iPad's are selling well too.

What exactly do you think will happen if Apple decides to release a 7-inch tablet? Apple did it before by releasing an iPod Nano to effectively kill the competition. It won't surprise me if I see a 7-inch iPad this Fall.

Microsoft has A LOT of work ahead this Fall. This will be an uphill battle for sure.

Zune, the product and services, weren't a joke. They were top notch (and the ZuneHD I still have with my Zunepass still are second to none, IMO).

Zune Marketing was the joke. But PMPs were already on the way out. MS missed the boat, not because it wasn't a great product but because people had started to move on to other mobile devices.

laserfloyd said,

Zune, the product and services, weren't a joke. They were top notch (and the ZuneHD I still have with my Zunepass still are second to none, IMO).

Zune Marketing was the joke. But PMPs were already on the way out. MS missed the boat, not because it wasn't a great product but because people had started to move on to other mobile devices.


hahaha oh my god... I couldn't stop laughing... Zune Brick was not a joke???
MS missed the boat because other manufacturers was making good product..
Zune HD was a bit better... why is ipod still selling and zune is not...people moving to other mobile device?

neonspark said,

iphone is losing ground to android and samsung has overtaken apple as the biggest seller.
ipad's marketshare is in decline as well.
macs are dead being replaced by OS for dummies iOS.

so apple's future is far from ensured.

What are you, new to the Internet? Apple releases ONE MODEL of there phone each year and android manufacturers have a plethora of phones every 1-3 months. It's sad that no single manufacturer has made the same numbers apple does on 1 model. Samsung has come close with the galaxy s3.

When one phone can take over the sales of an iPhone then we can talk. For now of course android in terms of OS is killing apple because it even comes on free/cheap/penny phones. I still see people getting 1.6 or 2.0 on their phones.

So welcome to the Internet. Please get with the times.

jimmyfal said,
Actions speak louder then even Ballmers words. Make it happen this fall.

I think their big problem until now has been the random UI's for their products .. now Xbox can have the same UI as a laptop and the same as an All-in-one TV .. They can cover a lot more products that was awkward in the past..

Lachlan said,

I think their big problem until now has been the random UI's for their products .. now Xbox can have the same UI as a laptop and the same as an All-in-one TV .. They can cover a lot more products that was awkward in the past..

And the antitrust restrictions that didn't allow them to bundle Bing Maps and Live Mail and more into Windows... that definitely hurt them. They can finally unify to their hearts desire.

jimmyfal said,
Actions speak louder then even Ballmers words. Make it happen this fall.

the 3 screens vision coming to fruition, along with anti trust regulations lifted and by the sounds of it a different attitude internally. Its all looking rosy for MS by this fall.

With how they kept surface quiet, it may even be possible that we'll see a new console this fall in a "oh we nearly forgot, here's our new Xbox" moment, that would be awsome (but far fetched).

duddit2 said,

the 3 screens vision coming to fruition, along with anti trust regulations lifted and by the sounds of it a different attitude internally. Its all looking rosy for MS by this fall.

With how they kept surface quiet, it may even be possible that we'll see a new console this fall in a "oh we nearly forgot, here's our new Xbox" moment, that would be awsome (but far fetched).


no, they can't suddenly announce new xbox close to it's release, there are game developers needed to be involved and about a year to produce decent games at launch.

x.iso said,

no, they can't suddenly announce new xbox close to it's release, there are game developers needed to be involved and about a year to produce decent games at launch.

Just cause you don't know about it doesn't mean the big name devs aren't aware.. just saying

CrisCr0ss said,

Just cause you don't know about it doesn't mean the big name devs aren't aware.. just saying


usually when devs get to know this, it's gonna get leaked.