Microsoft is sticking it out in Japan for Xbox 360 business

Microsoft continues to sell a ton of Xbox 360 consoles and games in the US and Europe but sales in Japan have been so bad that, as we reported earlier this week, some major retailers in that country are removing the console and PC games from their store shelves.

So far just 1.5 million Xbox 360 consoles have been sold in Japan since the console's launch nearly six years ago. Even the Nintendo 3DS console, which got an early price cut due to lower than expected sales, has now outsold the Xbox 360 in Japan just a few months after its launch. However it looks like Microsoft still plans to stick it out in that unfriendly country, at least as far as the Xbox 360 is concerned.

In a chat at Eurogamer, Microsoft's Xbox 360 head Chris Lewis admitted, "It's a challenging market. We are up against very strong competition there. All of our competition is strong. We're very respectful of what Sony and Nintendo do and where they've come from and what they bring.". However, he also insisted that Microsoft will continue to market the Xbox 360 in Japan, saying, "No, of course we're not pulling out."

The Tokyo Game Show will be a big showcase of what Microsoft has planned for the Japanese game market in the future, with Lewis saying, "Japan remains important to us. We're very committed to that market. The development community there is very important. Tokyo Game Show will be a notable element in the year as usual."

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I have huge respect for the Japanese people in supporting their local businesses. Nothing to do with Microsoft vs Sony or otherwise.

I feel Microsoft will need to bring something pretty big to the table to take on Japan successfully.

Why doesn't it appeals to them? Kinect is their type of thing.
Maybe they are supporting Japanese companies in the wake of the earthquake, or something.

FMH said,
Why doesn't it appeals to them? Kinect is their type of thing.
Maybe they are supporting Japanese companies in the wake of the earthquake, or something.

Umm.. this has been going on for years... well before the earthquake. I def think MS should stop wasting their time/money, Japan is def a lost cause.

in japan, 360 games goto gave guys with long hair looking like women, and women with short hair looking like men (nothin wrong with that of course)

big robots, swords, odd stares and wham ... a boatload of dough

Maybe if they sold more games with tenticles in them, they'd be able to arouse the attention of the japanese players, and sell more units.

Vannos said,
Maybe if they sold more games with tenticles in them, they'd be able to arouse the attention of the japanese players, and sell more units.

or maybe release some otaku-friendly avatar items like maid dress, school girl outfit, nekomimi... that'd definitely bring up sales

kimatg said,

or maybe release some otaku-friendly avatar items like maid dress, school girl outfit, nekomimi... that'd definitely bring up sales


Otaku is a form of worthless looser in Japan...

"We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."

Its hard to see such comments these days....... We need competition.. go on Microsoft... I am a PS3 user though....

still1 said,
"We're very respectful of what Sony and Nintendo do and where they've come from and what they bring."

Its hard to see such comments these days....... We need competition.. go on Microsoft... I am a PS3 user though....

sounds like the perfect comment to appeal to japanese peopple.. alot of things are going against them there.. not alot of room for kinect in peoples apartments, the economy there has been brutal for the last few years so people are not as keen on getting multiple consoles and they also want to help out there local brand.. its kinda like us canadian and RIM