Microsoft kills Nokia X Android range; some devices to become Lumia Windows Phones

Microsoft today announced the biggest layoffs in its history, with 18,000 set to go. 12,500 of the jobs to be axed will be those of former Nokia employees, who joined Microsoft as part of its acquisition of Nokia's devices business. 

But there was another interesting detail in the email that Microsoft CEO Satya Nadella sent to the company's workforce today. It appears that the company will terminate the 'great Android experiment' that Nokia embarked upon when it launched its Nokia X devices earlier this year. 

"We plan to shift select Nokia X product designs to become Lumia products running Windows," he said. "This builds on our success in the affordable smartphone space and aligns with our focus on Windows Universal Apps." 

The Nokia X range of Android devices has so far been little more than a curiosity since they were launched in February, with many struggling to understand how these handsets would fit into Microsoft's broader strategy post-acquisition. Apparently, they don't, and rather than continuing to flog a dead horse, the company is preparing instead to convert some of its Nokia X Android handsets into Lumia Windows Phones instead. 

The move will come as a surprise to some, given the launch less than a month ago of the Nokia X2, which some saw as definitive proof that Microsoft was committed to developing the Android strategy that Nokia had started. 

Former Nokia CEO and current Microsoft executive Stephen Elop echoed Nadella's comments in his own letter to staff. He said that the company plans "to deliver additional lower-cost Lumia devices by shifting select Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products."

The changes indicate that Microsoft has no interest in developing additional platforms, but rather plans to focus its efforts on getting its products and services onto existing ones. 

Source: Microsoft 1 / 2

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Just take the Nokia X2 hardware, load Windows Phone 8.1 on it and call it the Lumia 530, sit back and watch it sell. With the 520 managing to sell 12million units a better spec'd and equally low priced 530 should be able to top that figure without question.

Android just lost the most powerful hardware devices these days... Nokia is well known because the quality of the hardware

acido00 said,
Android just lost the most powerful hardware devices these days... Nokia is well known because the quality of the hardware

?!

acido00 said,
Android just lost the most powerful hardware devices these days... Nokia is well known because the quality of the hardware

I think they have some nice stuff from sony. the LG nexus and Samsung stuff is just crap. But yeah, if they had gotten a lumia flagship I'd be quite dissapointed at MS.

neonspark said,

I think they have some nice stuff from sony. the LG nexus and Samsung stuff is just crap. But yeah, if they had gotten a lumia flagship I'd be quite dissapointed at MS.

LG Nexus got great reviews and people really like it. LG makes good phones, so does Sony, HTC, and yes...even Samsung.

acido00 said,
Android just lost the most powerful hardware devices these days... Nokia is well known because the quality of the hardware

What? Nokia constructs solid phones but their internal components are way behind a lot of Androids.

As good as Windows Phone is, I've NEVER seen someone using one. I see many iPhones and Galaxy/Nexus phones though. And very few Xperia, some LGs from time to time, I saw someone using a HTC One the other day.

Apple and Samsung phones are literally everywhere

I've used one for almost two years now, and for the first year, I was the only one I ever saw using one. I've seen a few more since then, including being on a plane and the guy seated next to me using one. What are the chances?!? :-) But I'm definitely seeing more now.

Personally, I moved from the iPhone because I found it so frustrating (I use Windows at home, and having to use iTunes was a nightmare). I've been very happy with the superior camera especially, great form-factor, and lots of great features others simply don't have ("Glance" being a huge thing for me). I'm rather proud to not be a lemming or sheep, following the crowd. I have the phone that works best for me. And I hope as Windows Phone grows in popularity, it's because people actually like the phone rather than "just because everyone else is moving there".

the nurse that delivered our baby to our room had one. I've seen it on many airports. I've seen it plenty of times in time square where everybody takes a pic with their phone. A few co-workers have them (I don't work for MS).

Windows phone has a global share of 3% true, but apple is around 13% meaning for every 10 iOS devices you see, there should be a couple WP sets out there. That is nothing to laugh at considering how much iOS is out there. The problem is that most WP devices aren't in the US.

There's still room for improvement but it has come a long way. I think a Zune 8 client would do WONDERS for the platform but MS is hell bent on pushing streaming (Xbox Music) and eliminating the PC as hub/syncing.

There's also no glamor model yet, ala Galaxy S5, HTC One M8.

I was actually ready to give a 930 a go, but it's only coming to US on Verizon :/

Well, technically it's already here on Verizon as the "Icon".

New flagship phones are coming to the US and AT&T this fall. I'm just hoping it's not too BIG. I like the screen size on the 920, and anything bigger than the 930 would seem "too big" to me. I don't want a 5.5 or 6" phone...

The original X was an awful phone and never should have been released. The X2 was at least usable, but again, probably should have never been released.

This is cleaning up a mistake that should have never happened... but you have to feel for anyone who bought one. At least MS will support them for customers for the next few years, and hopefully all those users won't feel 'burned' and will just trade up to better Windows phones.

I hope they don't stop making the really cheap Nokia phones like the Nokia 100 etc.

They last forever and ideal as a back up or for traveling.

In India, Nokia older gen platform basic 2G voice / text based handset and Nokia Asha range is in huge demand since of its price range and extreme durability.. Frankly speaking, in this segment, there is nothing to compete with Nokia and being in developing nation, people do buy them in lot..

That is going to cause a problem here..

considering it was just a last big ###### to microsoft from some Nokia employees it's not a suprise they are stopping it. TBH it took them longer than I thought, probably because they needed to get rid of the already produced X2 line to recuperate some of the cost. It must have made some execs at MS really made that they had to market android though :D

Great strategy but very late. But Nokia X was an awsm experiment. So it's party time for Windows Phone users ! Cheers !!!!!!!!!!!!

I think MS had no choice but to launch the X2 as it was ready to go prior to the purchase of the Nokia Devices and Services division and it would cost too much to abandon at such a late stage, but might have been able to recoup some loses as a result.

From what I hear, MS spent a lot of time convincing developers to try out and move to this platform, that's going to P*ss off the ones that went with the ideas.

Good. I liked the idea of promoting MS services but if the phone was crappy, well, first impressions are everything. Focus on your brand. Focus on WP. Screw Android. No offense to Android owners. :)

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