Microsoft launches "Bing it on" challenge against Google

Is Bing better than Google for obtaining accurate search results? Microsoft has decided to let users decide for themselves in a new marketing campaign called "Bing It On" that launched earlier today.

The effort includes a new website where Microsoft has set up a way to show two simultaneous search results from Bing and Google. The marketing effort consists of five "rounds" with users voting for which search engine gave them the best result.

In a press release, Microsoft said it also commissioned an independent study where it claims that Bing search results were preferred over Google's by "nearly 2-to-1 in blind comparison tests."  The press release does say that these numbers are "based on a comparison of Web search results pane only." It does not include search results from ads, the Snapshot and Social Search panes from Bing, or Google’s Knowledge Graph.

Microsoft will also launch a new TV ad campaign with a commercial that will first air tonight during the MTV Video Music Awards. It adds, "During the coming months, the Bing It On Challenge will also be prominently featured in Microsoft retail stores nationwide, as well as via pop-up Bing It On Challenge stations across the country."

Finally, Microsoft is launching the Bing It On sweepstakes, where users can win a ton of Microsoft themed prizes, including a Microsoft Surface tablet.

The new campaign is Microsoft's latest effort to get users to move away from Google as their 'default' search option, and to give Bing a go. The latest data from Hitwise claims that the market share for Bing went down in July after several months of gains.

Source: Microsoft | Image via Microsoft

Report a problem with article
Previous Story

Screenshot functionality in Windows Phone 8 shown off on video

Next Story

Windows Store now has over 1,000 Windows 8 apps

49 Comments

Commenting is disabled on this article.

Google won all rounds... The Bing results were so off at times and it has a time prioritizing - it ranked more useless sites above YouTube when I searched for a movie.

My results were basically a draw some things were in a slightly different order but close enough to the top not to make any difference.

Donald recommends DuckDuckGo
I remain a Googler rather than a Binger, but I've noticed I have to admit Google results sometimes prioritizing in a way that seems odd to me. For instance, searching for a software sometimes reveals a software distributer rather than the software's home page ...

Saw the commerical on hulu half an hour ago and then i saw this article and was like "oh ok".

Pretty cool commerical, i still love google > bing.

Google 5, Bing 4

the last one I did directions from one city to another, Google spit out a map so that won easily.

Google 5 - Bing 0.

Technical queries like "firefox how to turn click on activate plugin" turned up good top results on Google.

Also, I typed in "nokia lumia" to see a sum up of news from the presentation yesterday. The news section links on Bing (which was at the top of the page) were all relating to the fake ads / promo shots whereas Google had one for the fake ads, one being a hands on and another just a general announcement. If I had ignored the news section (which I don't generally), then it would have been a draw on that.

They stacked the deck in Bings favor on this one. Do a search for any celebrity in google.com, then on the "Bing it on" site and you'll see. Google places key information about each person in cards on the right (the knowledge graph) which doesn't show up in the main search results; information I found useful. "Bing it on", however, only shows the main search results and not knowledge graph cards.

It's pretty much a tossup when I'm doing a normal search, but the search tools of Google, the keywords, the filters are what set them apart on my end. Filtering by date, allowing me to get the newest, or older articles and such.

Heck I still tried it, 2-2-1 on the 5 keywords that popped out of my mind. I bookmarked it so that I can try it when I'm actually doing real search.

grayscale said,
It's pretty much a tossup when I'm doing a normal search, but the search tools of Google, the keywords, the filters are what set them apart on my end. Filtering by date, allowing me to get the newest, or older articles and such.

Excellent ! Someone has finally hit the nail on the head. The results will be close (as shown here). Its the filtering and tools that make the difference. Trying to search by date range on Bing is either impossible or hidden so well as to not make it worth the effort of trying. The other thing that is missed is google's key strength when search places (google maps). Bing maps is no where near as functional e.g. no street view, less detail in the road maps and not as good at searching (ouch!). I suspect a lot of searches are in maps and MS needs to lift this up because the data outside of the US is terrible in comparison to google.

Bing needs to stop working on great aerial photos for maps and improve the data. Hopefully the colaboration with Nokia (the "where" company) will help but MS are taking to long.

My default search is Bing but I do have to refer back to google sometimes because of the poor data available in Aus. C'mon Bing bring better and more rich data to your maps.

as147 said,

Excellent ! Someone has finally hit the nail on the head. The results will be close (as shown here). Its the filtering and tools that make the difference. Trying to search by date range on Bing is either impossible or hidden so well as to not make it worth the effort of trying. The other thing that is missed is google's key strength when search places (google maps). Bing maps is no where near as functional e.g. no street view, less detail in the road maps and not as good at searching (ouch!). I suspect a lot of searches are in maps and MS needs to lift this up because the data outside of the US is terrible in comparison to google.

Bing needs to stop working on great aerial photos for maps and improve the data. Hopefully the colaboration with Nokia (the "where" company) will help but MS are taking to long.

My default search is Bing but I do have to refer back to google sometimes because of the poor data available in Aus. C'mon Bing bring better and more rich data to your maps.

Bing Maps does have Streetview. It's called Streetside. I see plenty of detail in the road maps.

Quikboy said,

Bing Maps does have Streetview. It's called Streetside. I see plenty of detail in the road maps.

It seems to be limited in some places though, only a few cities in the UK (specifically, England) have it

Bing 3, Google 2

Hard to complain about either, but I suppose the only thing Google does wrong is tailors search results to you specifically which I don't like, bubbling you into a profile they think suits you, I just want the best result to what I typed in.

siah1214 said,
I've had Bing win twice, Google once. The times Bing one I actually thought I was picking google's results O.o

*won >.<

Bing 3, Google 2 the first time, Bing 1, Google 4 the second. Eh about what I expected.. hit or miss depending on what I'm searching for. (Although I personally prefer Bing for day to day.. don't need an addon to "sanitize" the result URLs.)

FMH said,
For me Bing won 4, Google 1.

I've heard many people say that Bing has essentially caught up to Google by now. I've also heard that some people prefer Bing's results, overall.

The trouble is that Google is still better at technical queries, specifically, searches related to software development. Google even does better than Bing at searching MSDN!!!

I mean, Bing is so bad at searching MSDN that it sometimes brings up the .NET 1.1 version of an article ahead of the .NET 4.0 version. This suggests that they give greater weight to the age of a page than does Google. For the fast-moving field of software development, this difference in their algorithms is disastrous.

You'd think that this would've gotten fixed in, like, 2006. But it hasn't been. Surely the Microsoft developers must search MSDN from time to time? How can they stand Bing?

Microsoft cannot just say that 2 out of 3 people prefer Bing results to Google, and call it a day. They need to target technical queries, so that Bing has a clear superiority over Google. Convince the geeks to switch, and they'll bring their family and friends over as well.

Tyler R. said,
No. Google > Bing > Yahoo!

Ok, that is a bit hard to do... Bing powers Yahoo, so their results are identical...

Should I say, you kind of lose credibility in your cheers of support for Google's superiority?

Hm. I'm not sure whether they should have placed the "1 winner" text above Google's name, in that image. . . .

Calum said,
Hm. I'm not sure whether they should have placed the "1 winner" text above Google's name, in that image. . . .

just do google search "santa monica" in google.com and in this bingit website, most maps and images comes at the top are missing in google search. obviously MS is modifying google search.

true with many!!

still1 said,

just do google search "santa monica" in google.com and in this bingit website, most maps and images comes at the top are missing in google search. obviously MS is modifying google search.

true with many!!


I'm not talking about whether they do win or not I'm saying that the image unintentionally implies Google are the winner, even though it's a Microsoft promotion. It was a joke

still1 said,

just do google search "santa monica" in google.com and in this bingit website, most maps and images comes at the top are missing in google search. obviously MS is modifying google search.
true with many!!

Possibly because you don't get your personalized search results from Google.

Jub Fequois said,

Possibly because you don't get your personalized search results from Google.

maps and images of Santa Monica are not personalized results

still1 said,

maps and images of Santa Monica are not personalized results

Google manipulate the search results to be more relevant to you, based on what you've previously searched, what you've shared on Google+, and a whole host of other data. Usually, different users will see different results.

still1 said,

just do google search "santa monica" in google.com and in this bingit website, most maps and images comes at the top are missing in google search. obviously MS is modifying google search.

true with many!!

That's 'cause on Bing It On there are no personalised search results and yes, every search on Google is personalised.

Studio384 said,
That's 'cause on Bing It On there are no personalised search results and yes, every search on Google is personalised.

Even though Microsoft aren't actually modifying the content, the content is still different so the content is an unfair one.

For a real test, people should search on each respective website.

Hardcore Til I Die said,

Even though Microsoft aren't actually modifying the content, the content is still different so the content is an unfair one.

For a real test, people should search on each respective website.

Should have read "so the contest is an unfair one" and there's no edit button on the iPad version of neowin.