Microsoft launches new online privacy TV ad campaign

For the past few months, Microsoft has been slamming Google about privacy policies via a series of Scroogled websites and TV commercials. Today, the company launched a new TV and Internet campaign about privacy but this time the emphasis is on how Microsoft tries to protect online users from having their private information released on the Internet.

The new campaign on the "Online Privacy" Microsoft website includes a TV ad, shown above, stating Microsoft has taken measures to put in extra privacy features in its software products such as Windows and Internet Explorer. One of those efforts mentioned in the commercial is the "Do Not Track" default feature in IE10. Microsoft has also launched a website called Your Privacy Type that has a series of questions designed to find out how much privacy you use in your Internet life.

Ryan Gavin, the general manager of Windows, states in a new Exploring IE post that Microsoft knows each person has to find the level of online privacy that works for them. He adds, "Providing customers with the tools and technology that allow you to have more choice and control is something Microsoft has been doing for quite some time, and today’s products like Internet Explorer, Windows, Xbox, and Outlook.com make it easier to manage and control your privacy."

This new public effort is certainly much different than Microsoft's satirical Scroogled ads, which tried to make Google look a bit like a villain. It will be interesting to see how the public reacts to this new, and somewhat softer, privacy ad campaign.

Microsoft's new campaign is launching even as the company, through the lobbying group TechNet, supports the controversial Cyber Intelligence Sharing and Protection Act (CISPA). The bill, which passed through the U.S. House of Representatives last week, has been attacked by some pro-privacy groups which claim CISPA's language could be used as an excuse by businesses to spy on Internet users.

Source: Microsoft

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14 Comments

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They were forcing users for providing phone number durning login into Hotmail (yes, i don't think 2way authentication is a good thing) and now launch a privacy campaign? "Microsoft is trying to help" sounds like "russian peacekeeping forces" or "chinese democracy", "google is not evil".

LOL.... you do most services ask your phone number to verify you're real right? Microsoft protects your data, and doesn't use your phone number for jack other than for verification purposes in very rare instances. Even then, you can provide an alternate email address. That shows it's a trusted network and not a network full of spambots and fake accounts. This is another reason why they got rid of usernames in MSN and using full names. It's all about keeping it real and not hiding behind some fake identity. If you don't like it, go use something else.

The old hotmail cell phone number even send you a text message when you or someone accesses your account from an unknown location. Very handy.

Besides Google+ requires a real name or your account will be deactivated. Facebook.. ditto.
Google bugs me for my phone number constantly, it HAS my phone number already, but still bugs me occasionally when i login to Gmail.

Shuck and jive. Massive marketing to hide the fact they are funding and support one of the most pervasive attacks on privacy by our government and corporate interests. Such is the United States of Corporate America.

Like they do with Skype? Sorry but we all know Microsoft is very obedient when it comes to passing your data to the feds and since last week that means ALL branches of government.

Yup real privacy champions there.

Compared to other companies, they are a leader with privacy. All companies have to abide to the governments if they want to provide services in every country. Unlike other companies though, they protect your information from theft and abuse such as other companies do to gain profit.