Microsoft launches new Outlook.com campaign, these are the first commercials

Along with taking Outlook.com out of the preview stage, Microsoft is also launching a multi-million dollar advertising campaign and we have posted the new videos for your viewing pleasure.

The first advertisement, called "Get Going," features an upbeat and catchy tune while showing off the features of Outlook.com. While email could be considered a generally boring topic to discuss, Microsoft has done a great job with this advertisement to show that Outlook.com is more than just an email service. 

The second advertisement focuses on Outlook.com's Sweep feature and shows the feature in action and how it can save you time. The title of the clip is "Get Sweep: Automate your inbox".

These are the first two advertisements that Microsoft has put out but the campaign is only getting started. Microsoft will be using a variety of mediums to push its message, from web and TV advertisements to traditional billboard placements. If you see any around town, let us know!

Source: YouTube

Report a problem with article
Previous Story

Outlook.com hits 60 million users, drops preview tag

Next Story

Microsoft sneakily increases Office 2011 for Mac price by $20

32 Comments

Commenting is disabled on this article.

"Professional stunt person, do not attempt" when the van flips
Seriously, an advert needs that added on?

I like the first one... but the second, showing just how many emails you are sweeping, just kinda shows up the fact of how much junk mail you get with Hotmail/Outlook (it's still my only email account btw, but I do find it annoying)

functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely

typu said,
functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely

hmm no

typu said,
functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely


the video runs at 30fps, proven by science to be perceived as motion that isn't too fast for the eye.

tegument said,
notice the tiles at the end of the video for the non existent facebook and twitter apps

Those aren't apps. Those are pinned websites.

tegument said,
notice the tiles at the end of the video for the non existent facebook and twitter apps

That's what the tiles look like when you pin the sites to start in IE10.

But don't let that get in the way of your ignorant bitching.

tegument said,
notice the tiles at the end of the video for the non existent facebook and twitter apps

Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

PmRd said,

Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.


cause they need something to whine about.

tegument said,
i have both of those sites pinned and that actually isn't what they look like...

Unpin and repin them, they've updated the Favicon


Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

Because we have to open our browser, type m.facebook.com, login, and then use it. What if we clear our history? We have to do it all over again and for people like me with long passwords, that's a living hell. With an app, I tap it and it's right there at my finger tips. Also, some websites don't work without the mobile app. I've never tried it, but I'm assuming Pandora and Spotify don't work in mobile browsers. Apps also provide better integration with the mobile os such as notifications, badges, ect.

Can we please stop saying the above quoted post now?

Tyler R. said,

First of all why would you use m.facebook.com instead of the regular website and second clearing your history doesn't clear your passwords unless you clear the saved passwords too and last but not least we are talking about Windows 8/RT not Windows Phone, so all your arguments are irrelevant and kinda stupid

Edited by PmRd, Feb 19 2013, 5:45pm :

PmRd said,
Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

Good question - then again why did Microsoft insist on defaulting Windows 8 to a tablet/app based user interface, if "the browser version works perfectly"?

Seems like they could've saved a whole lot of bad press and negativity by not putting everyone in Metro jail when there are no apps anyway.

yes as an example the touch version of facebook is pretty limited in a non-phone browser and the new graph search and some forms on the regular site w/ surface rt do not respond very well to touch and won't always work correctly w/ out switching to use the cursor...trust me, I don't bitch w/ out reason.

Love these!!! MS has been on their A-game with commercials this time around. They just need to be played more on TV, YouTube takeover ads, etc. (at least here in Canada)!

j2006 said,
Love these!!! MS has been on their A-game with commercials this time around. They just need to be played more on TV, YouTube takeover ads, etc. (at least here in Canada)!

I just watched the first video 'get going'. Really nice, fun advert. But then it struck me that Microsoft want me to use outlook.com. Not just the email service, but actually want me to use it as the entry point for email too.
What I mean by that is their flagship OS and the apps eco system they've created is proved to be useless. Their mail app is nothing more then a horrible way to preview your mail, I'm not even going to say it's worth using to manage your outlook mail from, or any other account.
It's a shame too, because the outlook.com site is metro-styled already and if they had polished the mail app to include the same features as outlook.com they'd hav.... oh, never mind I'm takking crack. The included features such as sending pictures via skydrive uploads almost never works properly for me using the mail app, with no way to properly manage them. No filtering on either. Again some of the most basic features you'd expect of a email client. It's as bad as the photo's app that doesn't put movie imports into the actual movie folders, in stead puts them in the pictures library without ANY way to change it.. or messenger that simply doesn't let you send messages half the time anymore and when it does you better hope they get sent.

After wishing and hoping since the release of Windows 8, the core apps that are essential to Microsoft's survival as a app ecosystem are pretty much dead in the water. I think I'm going to uninstall them all now and start using Windows as it always has been. Real applications, and real webpages.

At least I've not had any problems with outlook.com so far, and its been a great service from them, but it's a wonder how it (the new outlook service) made it this far - it doesn't seem like anyone at Microsoft talks to other departments anymore.

And for that matter, why doesn't Metro's mail app behave this way, there isn't even drag&drop FFS. It literally takes 4 clicks to move an email to another folder, instead of just dragging&dropping.

Darrah Ford said,
And for that matter, why doesn't Metro's mail app behave this way, there isn't even drag&drop FFS. It literally takes 4 clicks to move an email to another folder, instead of just dragging&dropping.

The problem is Microsoft had to create an ecosystem for the platform and quickly. They dropped the ball and Apple took full advantage with their iOS and the apps.

It's all about numbers and with Apple's user base being far too big for Windows Phone to compete with, Microsoft pushed the Windows 8 app ecosystem with hopes that in the next year or so, they can use the desktop market to leaver its self into a position where by it has a user base that is the size of Apples, simply by selling desktop machines.

Unfortunatly, some of the most basic things we've come to expect from both Apps and applications we use on the desktop just aren't there from Microsoft. The Mail app is a great example, and instead of trying to improve it, Microsoft is still concentrating mainly on the website side of things. Even now while they're busy shutting down Windows Live Messenger, their own metro Messaging app is failing to work properly and they expect people to use it on windows 8, all the while pushing a half baked Skype App and a replacement Skype desktop application for Windows Live messenger.

It just seems so strange that Microsoft has lost focus on their flagship OS and yet expect people to take them seriously when it comes to Apps.