Microsoft launches new Outlook.com campaign, these are the first commercials

Along with taking Outlook.com out of the preview stage, Microsoft is also launching a multi-million dollar advertising campaign and we have posted the new videos for your viewing pleasure.

The first advertisement, called "Get Going," features an upbeat and catchy tune while showing off the features of Outlook.com. While email could be considered a generally boring topic to discuss, Microsoft has done a great job with this advertisement to show that Outlook.com is more than just an email service. 

The second advertisement focuses on Outlook.com's Sweep feature and shows the feature in action and how it can save you time. The title of the clip is "Get Sweep: Automate your inbox".

These are the first two advertisements that Microsoft has put out but the campaign is only getting started. Microsoft will be using a variety of mediums to push its message, from web and TV advertisements to traditional billboard placements. If you see any around town, let us know!

Source: YouTube

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tegument said,
notice the tiles at the end of the video for the non existent facebook and twitter apps

That's what the tiles look like when you pin the sites to start in IE10.

But don't let that get in the way of your ignorant bitching.

tegument said,
notice the tiles at the end of the video for the non existent facebook and twitter apps

Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

PmRd said,

Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.


cause they need something to whine about.

tegument said,
i have both of those sites pinned and that actually isn't what they look like...

Unpin and repin them, they've updated the Favicon


Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

Because we have to open our browser, type m.facebook.com, login, and then use it. What if we clear our history? We have to do it all over again and for people like me with long passwords, that's a living hell. With an app, I tap it and it's right there at my finger tips. Also, some websites don't work without the mobile app. I've never tried it, but I'm assuming Pandora and Spotify don't work in mobile browsers. Apps also provide better integration with the mobile os such as notifications, badges, ect.

Can we please stop saying the above quoted post now?

Tyler R. said,

First of all why would you use m.facebook.com instead of the regular website and second clearing your history doesn't clear your passwords unless you clear the saved passwords too and last but not least we are talking about Windows 8/RT not Windows Phone, so all your arguments are irrelevant and kinda stupid

Edited by PmRd, Feb 19 2013, 5:45pm :

PmRd said,
Why do you guys insist on having an app when the browser version works perfectly and has more features than any official app would.

Good question - then again why did Microsoft insist on defaulting Windows 8 to a tablet/app based user interface, if "the browser version works perfectly"?

Seems like they could've saved a whole lot of bad press and negativity by not putting everyone in Metro jail when there are no apps anyway.

yes as an example the touch version of facebook is pretty limited in a non-phone browser and the new graph search and some forms on the regular site w/ surface rt do not respond very well to touch and won't always work correctly w/ out switching to use the cursor...trust me, I don't bitch w/ out reason.

functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely

typu said,
functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely

hmm no

typu said,
functions demonstration goes too quickly to be of any use. apple commercials are very teaching and go a little on my nerves, but at least they demonstrate the product in a fashion where most people can follow it.

these commercials are fancy but imo miss the point completely


the video runs at 30fps, proven by science to be perceived as motion that isn't too fast for the eye.

I like the first one... but the second, showing just how many emails you are sweeping, just kinda shows up the fact of how much junk mail you get with Hotmail/Outlook (it's still my only email account btw, but I do find it annoying)

"Professional stunt person, do not attempt" when the van flips
Seriously, an advert needs that added on?

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