Microsoft launches new TV ad campaign

Microsoft is launching a new TV ad campaign that for the first time shows off several of its products at once. The ads began appearing on TV shows on Sunday and featured families playing Microsoft's Xbox 360 game console with its Kinect controller, along with Windows 7 running on a Samsung laptop. A Windows Phone 7-based smartphone is also seen in at least one of the ads and the Microsoft Office software suite is also used in the commercials. You can see two of the new ads below.

The Seattle Times web site reports that Microsoft created the new commercials because it wanted to show the public that Microsoft makes more than just its popular Xbox 360 console. Microsoft's Chief Marketing Strategist David Webster said, "If they know we're the same company that came up with those ideas, and now we have these PCs and phones -- they're more likely to think: 'Wow, I should check out these PCs and phones.'"

Microsoft has yet to reveal how much it is spending on this new TV ad push. However, it did say that the budget is "significant" and the commericals will be shown in 35 countries. The tag line for the ads is "It's a great time to be a family." The ads show how Microsoft products can be used by families for several tasks. For example, a dad playing a Kinect game on the Xbox 360 is being filmed by his daughter on a Windows Phone 7-based device. The video is sent to her brother who changes it on Microsoft Office and then posts the video online. He then shows off the video on a Windows 7-based notebook.

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Why does Microsoft suck so hard at advertising? They have an insane amount of money, tons of employees to track market trends, and top-tier allies all over the industry. Is their market research division made up of old geezers trying to be cool? Is it a bunch of tee-ball dads trying to fit in with their kids by using "cool toys"? Regardless, they need a reality check and FAST. Nobody is going to buy their stuff if they have these dorks in their commercials.

I must be the only one who likes these ads and also perhaps the only one to have the wisdom to know these ads aren't for your demographic. These ads appeal to PARENTS; heads of households, the decision makers. They are not pandering to hipsters, young techies and the like. If you are any of the latter, of course you'd dislike these commercials. If you're just the average ho-hum parent/consumer, you're more likely to enjoy both ads.

Microsoft suck at marketing full stop. It is their biggest weakness. From their terrible naming of products, to the lack of exposure of application capabilities, and finally their failure to address the global audience. Microsoft thinks the US is the world. Look at the Zune, how could it compete with iPods when they are sold globally and the Zune was unkown outside the US. Microsoft often makes superior products to competing brands but will often never achieve the sales their competitors do. Very few average users here in Australia know what WP7 is eventhough in my opinion its UI is leaps and bounds ahead of iOS or Android.

In my opinion, Microsoft doesn't need ads for Windows 7, Office 2010 and Xbox 360. They need to focus on the products that have selling like crap (Windows Phone 7). They also need to come out with better games for the Kinect before people will ever consider buying it.

P.S. I saw something rare yesterday while standing on line at comic con. For the first time I ever, I saw somebody use a WP7. I had to ask him what he thinks of it and what made him buy it. He doesn't like the phone and is stuck with it for 8 more months. Somebody actually recommended that phone to him. When I asked him if that guys is also his go to guy for computers he said yes. I then asked him, "I bet you use Internet Explorer?". Again he said yes.should get. I wasn't surprised. I told him not to listen to that idiot in the future. People on the line got involved and agreed with me. We then proceed t explain to him what a Microsoft Fan boy is. It was great.

Edited by UndergroundWire, Oct 17 2011, 10:19am :

UndergroundWire said,
In my opinion, Microsoft doesn't need ads for Windows 7, Office 2010 and Xbox 360. They need to focus on the products that have selling like crap (Windows Phone 7). They also need to come out with better games for the Kinect before people will ever consider buying it.

P.S. I saw something rare yesterday while standing on line at comic con. For the first time I ever, I saw somebody use a WP7. I had to ask him what he thinks of it and what made him buy it. He doesn't like the phone and is stuck with it for 8 more months. Somebody actually recommended that phone to him. When I asked him if that guys is also his go to guy for computers he said yes. I then asked him, "I bet you use Internet Explorer?". Again he said yes.should get. I wasn't surprised. I told him not to listen to that idiot in the future. People on the line got involved and agreed with me. We then proceed t explain to him what a Microsoft Fan boy is. It was great.

Did you explain to him about anti-MS bias and what the other kinds of fanboys there were, AKA yourself?

UndergroundWire said,

P.S. I saw something rare yesterday while standing on line at comic con. For the first time I ever, I saw somebody use a WP7. I had to ask him what he thinks of it and what made him buy it. He doesn't like the phone and is stuck with it for 8 more months. Somebody actually recommended that phone to him. When I asked him if that guys is also his go to guy for computers he said yes. I then asked him, "I bet you use Internet Explorer?". Again he said yes.should get. I wasn't surprised. I told him not to listen to that idiot in the future. People on the line got involved and agreed with me. We then proceed t explain to him what a Microsoft Fan boy is. It was great.


Good job you really showed him. Did you tell him to dump Windows and Office too?

efjay said,

Did you explain to him about anti-MS bias and what the other kinds of fanboys there were, AKA yourself?

+1. It's kind of sad when you can predict how a post is going to go based on who made it...

Though it still perplexes me why someone would continually troll topics about a company they clearly do not like... Maybe it's me and I just have too much going on, but I could never imagine having so much free time as to even be able to waste so much of it on such utter nonsense...

efjay said,

Did you explain to him about anti-MS bias and what the other kinds of fanboys there were, AKA yourself?

Actually I did. I said to him that you have the other kind of people like me that will tell you Windows 7 Desktop is great and Microsoft Office is great. Were not fan boys of companies just fans of products. Firefox or Google Chrome is generally better than Internet Explorer; Android or iOS is generally better than WP7; and Google search is better than Bing search.

In fact I told him he should go with an iPhone 4S because he wants a phone that's simple to use. But it's funny, I nailed it. I knew some Microsoft fan boy recommended that phone to him.

Trust me I knew how personal people will take this statement I made on this forum. It's no skin off my back. I like to tell it how it is.

UndergroundWire said,

Actually I did. I said to him that you have the other kind of people like me that will tell you Windows 7 Desktop is great and Microsoft Office is great. Were not fan boys of companies just fans of products. Firefox or Google Chrome is generally better than Internet Explorer; Android or iOS is generally better than WP7; and Google search is better than Bing search.

In fact I told him he should go with an iPhone 4S because he wants a phone that's simple to use. But it's funny, I nailed it. I knew some Microsoft fan boy recommended that phone to him.

Trust me I knew how personal people will take this statement I made on this forum. It's no skin off my back. I like to tell it how it is.

Did you also tell him how much of a Fandroid you are and how much you love Google?

UndergroundWire said,
They also need to come out with better games for the Kinect before people will ever consider buying it.

That's true. I don't know anybody who uses it. It's more of a novelty than a really useful device. At least the Wii has lots of fun games to go with their motion sensor.

UndergroundWire said,

P.S. I saw something rare yesterday while standing on line at comic con. For the first time I ever, I saw somebody use a WP7. I had to ask him what he thinks of it and what made him buy it. He doesn't like the phone and is stuck with it for 8 more months. Somebody actually recommended that phone to him. When I asked him if that guys is also his go to guy for computers he said yes. I then asked him, "I bet you use Internet Explorer?". Again he said yes.should get. I wasn't surprised. I told him not to listen to that idiot in the future. People on the line got involved and agreed with me. We then proceed t explain to him what a Microsoft Fan boy is. It was great.

LOL. Great story. We need to educate people like that. Internet Explorer should be avoided at all costs unless someone has a penchant for viruses and malware.

As far as Windows Phones/Mobiles go, I haven't seen any yet in the wild. I think the only people who bought one are fanboys, or accidental purchases.

Edited by Joey S, Oct 17 2011, 4:20pm :

neo158 said,

Did you also tell him how much of a Fandroid you are and how much you love Google?

Erm.. He recommended the guy buy an iPhone, hardly fandroidish behaviour is it? Like he said, he's just a product fan, not a fanboy who recommends products from a particular company regardless of how good or suitable it is. Recommending only Microsoft products when they're clearly not the best (IE for example) is the perfect example of fanboyism.

Joey S said,

Erm.. He recommended the guy buy an iPhone, hardly fandroidish behaviour is it? Like he said, he's just a product fan, not a fanboy who recommends products from a particular company regardless of how good or suitable it is. Recommending only Microsoft products when they're clearly not the best (IE for example) is the perfect example of fanboyism.

Thank you for understanding the story.

Joey S said,
Recommending only Microsoft products when they're clearly not the best (IE for example) is the perfect example of fanboyism.

And preaching your personal opinions onto random strangers while standing in line isn't? And "the best" is pure opinion. I can think of plenty of good examples where Microsoft's products clobber alternatives.

Not sure if it's the bible thumpers or the phone fanboys that are worse.

UndergroundWire said,
They also need to come out with better games for the Kinect before people will ever consider buying it.

Is that why it's flying off the shelves? lol

Max Norris said,

And preaching your personal opinions onto random strangers while standing in line isn't? And "the best" is pure opinion. I can think of plenty of good examples where Microsoft's products clobber alternatives.

Not sure if it's the bible thumpers or the phone fanboys that are worse.

It wasn't preaching. I simply saw it and asked him how he likes it. He told me that he is not thrilled with it.

He only bought it because of a friends recommendation. You never strike conversation with strangers while you are waiting online? I can't stand people who lost all their social skills because they are too busy thinking they are funny on some dumb forum.

Also, did you not pay attention to what I said? I don't hate Microsoft. In fact, I love their Office desktop products and windows desktop OS and Xbox 360. Please learn to pay attention. I know it's difficult for you.

UndergroundWire said,
You never strike conversation with strangers while you are waiting online? I can't stand people who lost all their social skills because they are too busy thinking they are funny on some dumb forum.

Also, did you not pay attention to what I said? I don't hate Microsoft. In fact, I love their Office desktop products and windows desktop OS and Xbox 360. Please learn to pay attention. I know it's difficult for you.


Aww you're cute when you're trying to be insulting. First, I occasionally do talk to strangers sure. I don't however go up to people and insult their purchase decisions, and then give them free lessons on fanboyism. Tends to **** people off, almost sounds made up or greatly exaggerated. Get out of the phone stores once in a while.

And second, the original comment wasn't even directed at you. Notice who I quoted, and how he pretty much did a blanket "Microsoft sucks" statement? As you say, try paying some attention, or at least read before you start mouthing off. If you're going to go on about paying attention, you really should try leading by example, as this just makes you look like an idiot.

Max Norris said,

Aww you're cute when you're trying to be insulting. First, I occasionally do talk to strangers sure. I don't however go up to people and insult their purchase decisions, and then give them free lessons on fanboyism. Tends to **** people off, almost sounds made up or greatly exaggerated. Get out of the phone stores once in a while.

Sorry if I hurt your feelings. It's cute that it gets to you.

Maybe 3rd times a charm. Clearly you are not getting it.

a) I didn't insult the product until he said he didn't like it.
b) I have never ever seen anyone with a WP7. Clearly I'm not making this up since Microsoft's pathetic sales numbers is proof enough. I merely started the conversation with this guy to get his impression.
c) A Microsoft Fanboy (AKA a DUMMY) recommended it to him
d) I made the connection that this dummy was his computer guy since he never swapped out his Internet Explorer or changed his home page from Bing. Clearly this dummy is a fan boy.
e) People on the line who were also stranger to me also agreed. Some were saying iPhone others were saying Android. Nobody recommended WP7. They also recommended to that guy a use of another browser and definitely use Google as the search engine.

Also, seriously learn to pay attention.

And preaching your personal opinions onto random strangers while standing in line isn't? And "the best" is pure opinion. I can think of plenty of good examples where Microsoft's products clobber alternatives.

Not sure if it's the bible thumpers or the phone fanboys that are worse.


a) I see who you quoted however I was the one standing on line not him. PAY ATTENTION THE THE THREAD!
b) Joey S wasn't making a statement about his personal feelings. He was trying to educate some of the people on this thread the difference of waht a Fan boy is and what fan of a product is. Again, PAY ATTENTION THE THE THREAD!
c) Where was Joey S "preaching" to anyone as you say he was. The closest it can come to is me because again you clearly didn't get the story. Last time I'm going to say this to you, PAY ATTENTION THE THE THREAD!

May I suggest to you. http://hop.com

Good day sir.

UndergroundWire said,
Inane rant

And again, if you're going on about "paying attention", try doing so as you're seriously taking it out of context. He comments on fanboyism, and I point out to him that your attitude is identical. Just by your little rant/speech, using words to describe MS users like "pathetic" and "dummy" and your sorry failed attempts to insult you've proven my point. Seriously, somebody's an idiot because of their home page? That alone puts you in the "pathetic dummy" category. So not only is it clear you're the one who isn't paying attention, but you bend over backwards in a feeble attempt to justify your stupidity just to wind up proving my point.

Hurt my feelings? Hardly. Gives me a mild chuckle though.

Max Norris said,

Hurt my feelings? Hardly. Gives me a mild chuckle though.

Were agreed then. Just like your comments and your lack of attention does to me.

If they want to liven up their image, especially with an upcoming OS release on par with the Windows 95 jump, they need to pull off Windows 95-esque advertisements. The Start-it-up campaign was energetic, visually appetizing (during an era when any multimedia on a computer was exciting), and effective.

http://www.youtube.com/watch?v=5VPFKnBYOSI

There was a message of out with the old, in with the new. That things were changing and limitations were being left behind. Likewise, Windows 95 escaped the Program Manager and established the desktop as the new work space. Things felt bigger, roomier, and simpler. The same feeling of revolution needs to be communicated as part of what Microsoft is all about over the next year.

If Redmond has the people capable of making an equally powerful marketing drive happen again, Microsoft sure isn't giving them the reins.

Edited by Joshie, Oct 17 2011, 8:24am :

On a side note them adverts are crap, hate to say it but they should take note of apples ads. Clean precise show the product no messing. Until it said Microsoft at the end all it showed was a phone (no idea which one) no idea what the os was no idea what the software was, no idea what the console was. Just a load of random crap done in a really bad way and slap MS at the end. They need hire a MUCH better company to make these ads

It's fairly obvious what'll happen when windows 8 comes out, throw more money at the ads besides it'll need to change because if you keep seeing the same ad on tv your brain dismisses it cus it's the same thing over and over. Needs to be new to peak your interest. I think they should get cadburys to make there ads, that gorilla banging some drums or that thing in the airport had the - eh wtf - factor, had absolutely nothing to do with chocolate but you remember it cus it's soooo random

Bern@rd said,
Windows Media Player? Are you kidding me? ugh

I guess you haven't used the latest version of WMP? Comparing your latest media player to something from Windows a decade ago won't really make a fair comparison.

I like the first one, although they should show off the XBOX a bit more clearly.

The second one, though...meh. It doesn't leave that great of an impression on me.

Bioran said,
I like the first one, although they should show off the XBOX a bit more clearly.

The second one, though...meh. It doesn't leave that great of an impression on me.

I agree, they could've showcased the XBox a bit more... But I liked the second one. It was quite amusing, actually...

Somebody should tell MS not to say "Windows 7" in their ads. Just say "Windows". ****!! What does the version have to do with anything? What will MS do when Windows 8 comes out?

Jebadiah said,
Somebody should tell MS not to say "Windows 7" in their ads. Just say "Windows". ****!! What does the version have to do with anything? What will MS do when Windows 8 comes out?

+1. I was thinking the same thing. But then if they have Windows 7 out, not everyone might realize that and might still think their computer running Vista has the latest OS... So, I guess for an informative ad spot it does make sense.

not their best work imo, I prefer the more lively ones or more indie ones they have had (such as andrew belles for wp7) but hey 30 second ad slot, appeals to families and gets the point across plus I got a small hehe @ the golf in the second one.