Microsoft launches their own online "Microsoft Store"

Microsoft has launched their first online store - Microsoft Store. Users can now buy directly from the store, straight from the source! The Microsoft Store offers the largest selection of Microsoft software, devices and hardware in one place

It is currently available to US, UK, Germany and Korea. Japan, France, Spain and the Netherlands are in the pipeline and more countries will be added throughout the year.

Currently, the store has the following categories:

1) Windows
- Windows Vista editions

2) Office
- Office Suites for Windows and Mac

3) Entertainment
- PC Games, Xbox 360 Games

4) Hardware
- Microsoft Mice, Keyboards, Webcams

5) Home + Reference
- Windows Live OneCare, Microsoft Works

6) Design + Developer
- Visual Studio, Expression Suites

7) Business
- Windows Server 2008

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35 Comments

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Err... Microsoft has had Microsoft store since at LEAST 2000....

This version looks nice though...

And offers more than the previous versions offered.

Marketplace is open for anybody who likes to sell their software, but 'Microsoft Store' is explicitly run by Microsoft for products *only* from Microsoft

Skyfrog said,
It's not exactly loaded down with games is it.

They only sell Microsoft-branded games made by....


(wait for it)

..... Microsoft Games!

Hmmm....

Windows Vista Home Premium @ Amazon: £141.61
Windows Vista Home Premium @ Microsoft: £169.99

And I'd pay an extra £28 because....? And I'm pretty sure it can be purchased at an even better price than Amazon's. That was just the first place I looked.

Must try harder

SniperX said,
Hmmm....

Windows Vista Home Premium @ Amazon: ?141.61
Windows Vista Home Premium @ Microsoft: ?169.99

And I'd pay an extra ?28 because....? And I'm pretty sure it can be purchased at an even better price than Amazon's. That was just the first place I looked.

Must try harder


Microsoft or any other brand won't open a store to compete with their partners in prices. It is natural that they sell the products for the retail price with no discount.

ricknl said,
Microsoft or any other brand won't open a store to compete with their partners in prices. It is natural that they sell the products for the retail price with no discount.

I accept that, but the question then becomes, why bother opening the store? The quality is going to be the same wherever you purchase it from, so the factor that most customers have to go on is price. Who, in their right minds, and especially in the current economic climate, wants to pay more for a product?

Currently you can find a Microsoft resellers /store in almost every country around the world, so what is the point in this online store?, can i buy a downloadable product ?.

Hey, it worked for Apple!

There are some basic and obvious usability problems though.

Windows Vista Ultimate with…
Office Home and Student 2007…
Office 2008 for Mac Home and…
Office 2008 for Mac Special…

Looks like all the good stuff (games) is not available in the UK store. I can just see Windows, Office and Home+Money and Developer sections.

Digix said,
This is really handy more focused then market place will be really handy :)

And also handy.
Did I mention it will be handy?