Microsoft: “Millions more Xbox 360s” will be sold, and new games will keep coming

As Microsoft transitions from one console generation to the next, it faces the challenge of balancing support for both its Xbox 360 and the newer Xbox One. Of course, it has a vested interest in bringing the latest and greatest games and features to its new console, but in doing so, it runs the risk of not doing enough – at least in the eyes of its customers – for the 360.

But Microsoft is firmly committed to supporting the 360, as the head of Xbox, Phil Spencer, made clear today in an interview with the UK’s Metro newspaper. Asked why the company isn’t doing more to push new games onto the Xbox One – instead continuing to additionally support both last-gen and cross-gen titles - Spencer emphasised that Microsoft has no intention of abandoning 360 owners to focus exclusively on its new console.

“We have millions and millions of people on 360,” he said. “If you bought your Xbox 360 a year and a half ago, I think we have an obligation there.”

But it’s not just about supporting those that have already purchased the older console. As we have previously reported, Microsoft firmly believes that it will sell many, many more of them, and these customers too need reassurance that their consoles will continue be supported.

Spencer said: “We’re going to sell millions more Xbox 360s before this generation is done and when people make a £100+ commitment to us, they’re gonna come in and buy an Xbox 360, I want to make sure that there’s content for them.” He added that “not every game is going to go to 360, but I want to make sure the 360 has a healthy line-up of software from us and from third parties. And I think that’s important… not everyone bought an Xbox One at launch.”

But supporting two gaming platforms is only one of the challenges that Microsoft faces as it seeks supremacy in the console space, and Spencer is keenly aware of the threat posed by the company’s main rivals, Sony and Nintendo.

“It is competitive,” he said. “I want to win. I want to sell as many Xbox Ones as I possibly can. I know some people will buy all three consoles and some people will choose one console. And we’re going to win some customers this generation, and we’re going to lose some customers this generation.”

But as he also explained in the interview, Microsoft’s fight against its rivals will be won or lost not only on the strength of its games and content, but also in how it listens to its customers: “I’m gonna run Xbox connected to who our customers are and I want them to have a voice in how this product evolves.”

Source: Metro | images via Microsoft

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This is why Microsoft is going to lose the 8th generation to Sony. They are too invested in Xbox 360 to wind it down, so why buy Xbox One and its more difficult interface when they're still selling Xbox 360?

not quite, the only exclusives they got its halo and gears of wars... compared to sony exclusives which its more. jrpg too.

eilegz said,
not quite, the only exclusives they got its halo and gears of wars... compared to sony exclusives which its more. jrpg too.


What I believe they mean is that its going to take a great long while to "die off", not to say the ps3 will die faster, but as a day 1 360 owner I agree.

My 360 slim is still running strong. I own about 20physical titles and about 70+ digital titles (this includes smaller titles like Castle Crashers, Limbo, Braid, etc, to bigger titles like Witcher 2, NCAA14 football, etc)

Enron said,
Wait until 2020 when people still use Xbox 360s along with their copy of Windows XP.

I'm no longer much of a PC gamer (I used to be, big time), but have never been a console gamer. I bought a brand new Dreamcast for cheap shortly after it was discontinued, and only bought a 360 two and a half years ago when I found it on sale during Boxing Day for $200 including the Kinect (my primary interest was in programming the Kinect--that was before Microsoft came out with the separate one for Windows).

I'll probably buy an Xbox One a few years down the road, but not before that. What's great about the 360 right now for a "newcomer" such as myself is that you can get tons of games for very cheap.

I did the same thing, only with the PS3 being $200 with a 250GB HDD, The Last of Us, and Batman Origins. Literally too cheap to pass up at that point, and tons of great games for cheap too!

Screw the current generation! :p

_dandy_ said,
What's great about the 360 right now for a "newcomer" such as myself is that you can get tons of games for very cheap.

Indeed, it really is a good time for you! Games with Gold is awesome, you get games for FREE. I've more than doubled my digital game collection since it started. The Xbox One just recieved GwG too, and I've throughly enjoyed Max: Curse of Brotherhood, it saved me £15.99 cuz it was free and I've nearly got all 1000G gamerscore :)

Nothing new with this idea, Sony kept the PS2 going for long, maybe it's still being sold actually? The 360 will stay on the market at least until the end of 2015, once all the big name AAA titles drop support for the 360 and PS3, then MS will stop making the 360. So far a few games are going that way, next Assassins Creed is one, and I think the next CoD is next-gen only as well.

George P said,
Nothing new with this idea, Sony kept the PS2 going for long, maybe it's still being sold actually? The 360 will stay on the market at least until the end of 2015, once all the big name AAA titles drop support for the 360 and PS3, then MS will stop making the 360. So far a few games are going that way, next Assassins Creed is one, and I think the next CoD is next-gen only as well.

PS2 was just discontinued a year ago.

George P said,
Nothing new with this idea, Sony kept the PS2 going for long, maybe it's still being sold actually? The 360 will stay on the market at least until the end of 2015, once all the big name AAA titles drop support for the 360 and PS3, then MS will stop making the 360. So far a few games are going that way, next Assassins Creed is one, and I think the next CoD is next-gen only as well.

A quick google shows the next cod for 360/ps3, fyi

George meant 2015 COD, not the coming COD. Though i doubt 2015 will be current gen only and PC, either. Most likely will still have PS3/360 versions. FIFA came out on PS2 until last year, and FIFA 15 is still on Wii. So as George said, this isn't really new, but good to know. I personally don't care, sold off my PS3/360 before the new devices arrived. When it's time to move on, you move on.

Alladaskill17 said,

A quick google shows the next cod for 360/ps3, fyi

Codemasters also aren't releasing their new GRID: Autosport for the One or PS4, only PS3 & 360, because they "don't want to rush, and put out only a few tracks.". I see where they're coming from, just look at Forza 5, that felt rushed with only a few tracks, they're having to release more in massive updates :).

Very true, the launch titles for both consoles were to me quite obviously rush ports from prev gen, at the expense of performance and content. But Codemasters may be pushing the "we don't want to rush" thing a little bit too much heh heh, it's like eight months into the current gen

Nice one MS! I still have my original Xbox 1, albeit modded with bigger HDD so I can run games off it. It's good to go back to for nostalgia, I'm not getting rid of my 360 just because I have a One, my games library is massive, if I sold it I'd make a massive loss on what I paid for them, and the console, when they were new.

My One and 360 are best of buddies :) My PS3 crapped out three times so I've given up on that. Anyone who has got an Xbox One then got rid of their 360, you're bat#### crazy :)

Edited by Andrew, Jun 27 2014, 11:56pm :

This is the right approach and positive press will follow that ultimately translates into more happy customers and revenue. It's good to see MS not throw the baby out with the bathwater for a change.

didn't microsoft say something along the lines of backwards compatibility? hang onto your 360. Offline gaming? hang on to your 360...

The Xbox One doing poorly (compared to the PS4) actually makes it more likely they'll support the 360 for longer. Heck according to http://www.vgchartz.com/#USA Watch_Dogs on the 360 outsold the Xbox One version on the week ending June 7th. If you're an Xbox 360 gamer with no immediate plans of moving to the next-gen (be it Xbox One, PS4, or Wii U) then things are actually looking pretty good for you right now. You also would have benefited from MS removing the Paywall for Netflix and such which most likely would not have happened if the Xbox One was beating the PS4 by a similar margin to what the PS4 is now beating it by.

astroXP said,
Source: Metro

Is that the Metro that sued Microsoft over the "Metro UI Design" codename?

No, that was a German retail store company, I believe.