Microsoft: Missing 8 of Xbox One's planned markets was the worst part of launch

Australia was one of the 13 countries where the Xbox One launched in 2013.

Microsoft launched the Xbox One in 13 international markets in November, but the company originally planned to have the console available for local sales in 21 territories. However, a few months after making that announcement at E3, the company said that it would delay the local launch of the Xbox One in eight of its planned markets until sometime in 2014.

Microsoft Studios head Phil Spencer said in a new interview with the Official Xbox Magazine that missing out on those markets was the worst aspect of the Xbox One launch. He stated, "It never feels good to stand on stage and talk about 21 markets and ship in 13, but it's a journey, and it's not won or lost the day after launch. It will be something that plays out, so making sure the quality of each market when we ship is the important part."

Microsoft has indicated that the delay for those countries (Belgium, Denmark, Finland, The Netherlands, Norway, Russia, Sweden and Switzerland) was due to the company needing more time to localize the content of the console for those markets. Spencer said, "... there were things around the voice models and other things we needed to make sure were right ... "

So far, Microsoft has not offered a specific date for the launch of the Xbox One in those eight territories. We are also still waiting for the company to offer any launch dates for Asian countries, especially Japan.

Source: OXM.co.uk | Image via Microsoft

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21 Comments

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"..was due to the company needing more time to localize the content of the console for those markets."

While content is a big bonus, all we want to do is to play games. No need to localize beyond that. Scandinavians usually prefer english windows/phones/consoles anyway.

Microsoft and Sony both rushed to market. Neither console is ready for market. It's like everything in the tech world. Release now, fix later.

I think releasing a buggy console was the worst part. I know it sucks some countries missed out on it at launch, but it would be better to launch a more stable product in 1 country than a broken product in 100 countries.

LightEco said,
I think releasing a buggy console was the worst part. I know it sucks some countries missed out on it at launch, but it would be better to launch a more stable product in 1 country than a broken product in 100 countries.

Except it isn't buggy.

Jarrichvdv said,
Except it isn't buggy.

Yes it is, the game VM crashes occasionally when switching in and out and other little issues, like slowdown of dash over time .....

needs updates.

Riva said,
game VM?
Anyway I have an xbox one and it swaps between apps fast and I didn't had a single crash.

Yes, the xbox one runs three concurrent OSes. A primary hypervisor which controls kinect.
A modified Win8 kernel for app platform and a third dedicated VM for games, aka XBOX.

I have had many instances where I switch out to an app, and when I return to the game it crashes in place and returns to the loading screen.

LOL "Its a journey". I wish I could tell that to my boss when I dont have the work completed in time "Well you see its a journey. It will be something that plays out. So making sure the quality is right is the important part."

ardenx said,
LOL "Its a journey". I wish I could tell that to my boss when I dont have the work completed in time "Well you see its a journey. It will be something that plays out. So making sure the quality is right is the important part."

I can tell SOMEBODY has never worked in IT on big projects ...

I don't care much about the delay as I care about the lack of communication. I hate phrases such as "Spring 2014" or Q2 2014. What about the other 8 countries, what about the rest of the world...

Microsoft has some very good products but they are killing them with slow updates and lack of communication.

They should probably include an estimate on when we will get it when they first open their mouth. Q1Y14? Q4Y14? Big difference...

This is so 2013.

What counts now is what Microsoft will do to move things forward.
Providing all the XBOX One features (full TV support especially) to supported markets would be a good starting point.

Microsoft did the right thing. I think taking time to release a quality product is better than releasing an unfinished product early.

Eh.. To be quite fair.. The Xbox is still quite unfinished as well as the PS4.. Both have said they are going to be releasing updates to add missing features such as steaming.

spy beef said,
Microsoft did the right thing. I think taking time to release a quality product is better than releasing an unfinished product early.

At least someone in the industry is trying to release quality and not push for arbitrary PR release dates.

As an Xbox One owner myself, and based on the feedback of a plethora of other owners, I'd say they did release an unfinished product.

Mathachew said,
As an Xbox One owner myself, and based on the feedback of a plethora of other owners, I'd say they did release an unfinished product.

Hopefully, it will be fixed soon.. I own the PS4 and the Xbox One and they both are missing tons of features that both the PS3 and 360 has.

fusi0n said,
Both have said they are going to be releasing updates to add missing features such as steaming.

Sounds like they will make a great addition to my kitchen then

Mathachew said,
As an Xbox One owner myself, and based on the feedback of a plethora of other owners, I'd say they did release an unfinished product.

Sure but there's a difference between lacking some features that should've been there, and shipping with buggy localization. The latter could pretty easily make a piece of software legitimately unusable.