Microsoft mocks iPhone 5s, 5c in new videos [Update]

Update: Microsoft has pulled the videos mentioned in this article from its Windows Phone YouTube account. The original article regarding the videos is below.


Just when you thought Microsoft and Apple might be warming up to each other with their shared distaste in Google, Microsoft has gone completely on offense against Apple with its latest round of videos.

Seven new videos posted to the Windows Phone YouTube account continue the battle Microsoft and Nokia started Tuesday on Twitter when the new iPhone 5s and 5c were announced. The videos go after nearly every aspect of the new iPhones, such as the fingerprint scanner of the iPhone 5s and the color range of the iPhone 5c. All of the ads end with a dark screen and the text #timetoswitch.

Check out one of the new Windows Phone ads below, combining all of the attacks into one.

Source: Windows Phone on YouTube | Image via Microsoft

Report a problem with article
Previous Story

Huawei says it is still in the Windows Phone business

Next Story

64GB Nokia Lumia 1020 confirmed for Telefonica customers

107 Comments

Commenting is disabled on this article.

The only funny part of the video was how the baldness changed on the Jobs or Cook character, or whoever it was. It was a different male-pattern baldness from cut to cut.

This is what happens now Microsoft milked everything they could out of those Live Tiles and have not much else of interest left to show.

that is pure lame, dumb n deffinetely immature of microsoft to do.. deffinetely i wont buy a phone from such company..i might be dumb n lame as well if i do so

What, may I ask, except "mocking dead Steve Jobs" (that's NOT Jobs anyway), is exactly so "awful" about this video? Mocking Apple for using (pardon my French: reinventing) "cheap plastic" that used to be ridiculed by so called "iSheeps?"

I have to agree. Apple has missed the mark completely with these phones. Well, at least for me. I'm sure there's a bunch of girls out there that can't wait to play with their pink iPhone. (iPhone owner)

Exactly where is Steve Jobs mentioned in this Ad? They refer to the Apple CEO as 'T' as in Tim Cook.. now I know you're an iFansheep but at least pay attention if you're gonna comment, ya just look silly

I didn't think the ad was that bad and thanks for the members who posted the re-upped link but yes parodying the mac fans is hard to pull off without a negative reaction, Samsung did it quite well with the last galaxy but even that got a lot of bad will towards it.

In short I guess MS needs to stick to ads similar to the reinvented for you archetype.
http://www.youtube.com/watch?v=y29tpFjWyUE

Uhm the video is gone! I want to see... perhaps the reaction was too negative... drat this is what happens when you have to wait till you get home from work... should have watched it on my phone when the article was new.

[edit]
Okay I found a copy (thank you Internet). That was wow... not super funny. I grinned a little. I don't find it offensive, but it is easy to recognize when a company that is not in front, they are more likely to allow their PR and marketing get a little ruff. Not like if the tables were turned that Apple would have not done similar. It is an old tactic that has been done by so many competing companies across so many markets.

I think they took it down probably because it has a "meh" effect over all, and the plastic part steps on their own toes. Should have said, "Nokia is using plastic to good use, we'll do the same but use a *rich* pallet of colors..." etc... ah well.
[/edit]

Edited by mranderson1st, Sep 14 2013, 1:48am :

Gandhi1 said,
Isn't the iPhone 5C made out of polycarbonate like other popular windows phone or am I wrong

Yes but it's a very special material whose polymer molecules are custom aligned to give a natural feel of Corinthian leather to the touch.

I loved the video,and love the reaction even more. brilliant.

and some of you guys obviously didn't understand something. that isn't supposed to be steve jobs. its tim cook trying to act as steve jobs. geez

They should think twice before uploading a video, there's nothing that completly disappear once online. I've seen the video elsewhere.

The videos were mean spirited and not funny. These videos just show how MS have really lost their way, now the videos have been pulled down. How many U Turns can a company make before it no longer has any credibility?

I get where the videos were headed in that it looks like the iPhone has lost momentum but Windows Phone has NO momentum and their claim to fame is that it is outselling Blackberry. Everything is outselling Blackberry.

I don't know why Microsoft would go after the finger print scanner.

Perhaps the feature Microsoft is most proud of, however, is a leap forward in support for biometric authorisation. Once the domain of clumsy and unreliable swipe scanners, Microsoft has improved biometrics support and is working with hardware vendors on a new generation of sensors which will be able to authorise a user with a simple press of a fingerprint to a sensor embedded in a keyboard, notebook casing or tablet bezel.

http://m.v3.co.uk/v3-uk/news/2...print-sensors-to-windows-81

This doesn't come off as a real Microsoft ad to me, was this actually on their official pages? It's very amateurish and no real advertisement at the beginning or end or any logos...

Rudy said,
And I thought the Mac vs PC ads were bad I think we just set a new record for bad videos

Well I found the Mac vs Pc ad more childish and innocuous. At least if they didn't make me laugh, I could ignore them. This parody is just offensive for the sake of being offensive.
And bashing Vista was popular, it isn't apple that started this movement.
Today apple could mock windows 8, if they wanted.

Tigurinn said,
Man, the iSheep on Macrumors seem to be really butthurt

You mean the same way that the fanboys on here kick off as soon as someone pokes fun at Surface or Windows 8? Fanboys are the same regardless of platform. It's not like the MacRumors ones are any different to the Neowin based Windows fanboys.

Yes, as I was just stating a fact. I'm surprised how quickly they've forgotten the "mac vs pc" ads, where they also made fun of pc's (man, they forgot that mac's get kernel panics when they did their "pc freesing" ad). And I see a Steve Jobs type person (from the back) in this internal MS video - I don't think it was ever meant to be an ad - and I don't see anything wrong in poking fun at dead people, I must have missed that memo. If Saturday Night Live (or whatever show) would have done this most people, I assume, would have deemed it funny, but whereas Microsoft did it then everyone (and their mother) freaks out ...probably the same as when Microsoft 'fans' freaked out when the apple vs pc ads came out (I don't remember the reaction since I don't care about ads ...and still find it funny that people are fans (!) of corporations)

FloatingFatMan said,
It was just... Pathetic.

Indeed. Unfortunately, Microsoft's recent advertising strategy has relied on trashing the opposition rather than advertising its own products.

Microsoft at it again, trying to sell their products by bashing other products.. you know whats funny, it doesn't even work... when people think its #timetoswitch they go to Samsung Galaxy (99.99% of the time)... and now the video has been pulled, how embarrassing.

Exactly, this will backfire as usual. 3% marketshare in US, no small thanks to ads like this. There is no point in bashing a perfect phone like iPhone.

Albert said,

yeah but nobody's actually buying it. or buying.

Figures suggest otherwise. WP8 is growing pretty steadily.
Don't see Apple growing or even maintaining with this caliber of hardware. It's out of date on arrival.

SirJimmyOfRussell said,

Figures suggest otherwise. WP8 is growing pretty steadily.
Don't see Apple growing or even maintaining with this caliber of hardware. It's out of date on arrival.

the figures i see suggest other-otherwise. sure wp8 will have to grow from a paper-thing slice of the pie. at the rate things are going, i won't be too optimistic.

Albert said,

the figures i see suggest other-otherwise. sure wp8 will have to grow from a paper-thing slice of the pie. at the rate things are going, i won't be too optimistic.

What figures are those? If you look at say Canada for example you'd be right. If you look at the big Euro countries it's a different story.

In South America it's even more promising.

SirJimmyOfRussell said,

What figures are those? If you look at say Canada for example you'd be right. If you look at the big Euro countries it's a different story.

In South America it's even more promising.

on the contrary. my european and south american info shows wp growth to be as stagnant as north american's. this has been the norm since wp launch. with android having taken the major shares. obviously that's not going to change any time soon. no matter what dirty tricks microsoft conjures up.

it is interesting to see how Samsung, Nokia, MSFT, and just about everybody mocks apple while the pundits act as cheerleaders to try to offset the iphop.

How did they go from the gods of tech to the joke of the web in less than 5 years?

Microsoft needs a new advertising company. This is just sad. Or at least slash their marketing budget in half and put that money towards developing hardware that people may actually purchase.

stevan said,
Microsoft needs a new advertising company. This is just sad. Or at least slash their marketing budget in half and put that money towards developing hardware that people may actually purchase.

Or hire the advertising company from apple.

Why does MS insist on making fun of every new product the competition comes out with. Why I like Google commercials and am starting to like some Apple commercials. They focus in the product and features of the device and do not mention the competition.

If you cannot sell your product by what it can do, then maybe you should rethink what you are doing. They are coming a crossed as more desperate than funny.

Maybe you missed where I said I am starting to like some Apple ads. And like you said, USED to.

Apple isnt attacking every new product that the competition comes out with with commercials and ads. They just sue them instead.

techbeck said,
Why does MS insist on making fun of every new product the competition comes out with. Why I like Google commercials and am starting to like some Apple commercials. They focus in the product and features of the device and do not mention the competition.

If you cannot sell your product by what it can do, then maybe you should rethink what you are doing. They are coming a crossed as more desperate than funny.

Did you say the same when Apple did it with Mac vs PC ads?
Why is it every time Apple release a new product, they have to take numbers out of proper context and rattle off BS? How come they make it a point to try to dis other companies? Why is it when other companies want to shake up Apple a bit, that everyone has a problem with it? Especially when its Microsoft?

Microsoft and Apple being the most influential tech companies in the past century will always be rivals before they will be friends. Just remember, Microsoft doesn't need Apple. Apple needs everyone.

TechieXP said,
Did you say the same when Apple did it with Mac vs PC ads?

Yup, sure did. But I have not really seen an ad like that from Apple in a long time. Granted I don't watch much TV these days, but I would figure it would be plastered all over the internet like things always are if they did.

Why is it every time Apple release a new product, they have to take numbers out of proper context and rattle off BS? How come they make it a point to try to dis other companies? Why is it when other companies want to shake up Apple a bit, that everyone has a problem with it? Especially when its Microsoft?

I dont care for most Apple products and never did. I have a couple and use them periodically, but that is about it. And there is a difference from taking numbers out of context then out right making fun of the competition while saying zip about what you are selling.

techbeck said,
Maybe you missed where I said I am starting to like some Apple ads. And like you said, USED to.

Apple isnt attacking every new product that the competition comes out with with commercials and ads. They just sue them instead.

So suing over BS patents is better than attacking in commercials?

Don't understand the logic in that. Must call Spock.

techbeck said,
Why does MS insist on making fun of every new product the competition comes out with. Why I like Google commercials and am starting to like some Apple commercials. They focus in the product and features of the device and do not mention the competition.

If you cannot sell your product by what it can do, then maybe you should rethink what you are doing. They are coming a crossed as more desperate than funny.


Really...you just said Apple don't mention the competition in their ads? Top LEL

NightmarE D said,
So suing over BS patents is better than attacking in commercials?

Please point out where I said that, because I didnt. dont assume. And we are talking about ads/marketing. Suing is a different subject.

SirJimmyOfRussell said,

Really...you just said Apple don't mention the competition in their ads? Top LEL

AS it comes to MS, sure. And maybe I worded it wrong. Meant that Apple pays more attention to their products than the competition. And there is a difference between mentioning the competition and all out attacking them without even telling the people what your product can do and why it is better.

techbeck said,
Maybe you missed where I said I am starting to like some Apple ads. And like you said, USED to.

Apple isnt attacking every new product that the competition comes out with with commercials and ads. They just sue them instead.

If the truth be known, the 5S and 5C could use some mocking. Innovation has fallen dramatically at Apple since Jobs passed away, and it's starting to show.

Besides, its not really fair to attack Microsoft for these ads against Apple, when Apple has history of doing the exact same thing to Microsoft.

techbeck said,
Why does MS insist on making fun of every new product the competition comes out with. Why I like Google commercials and am starting to like some Apple commercials. They focus in the product and features of the device and do not mention the competition.

If you cannot sell your product by what it can do, then maybe you should rethink what you are doing. They are coming a crossed as more desperate than funny.

you have to admit, apple deserves every little bit of it if you remember the mac/pc and other various ads they played for YEARS against the windows platform.

if you're good enough to give it, you better be good enough to take it.

TCLN Ryster said,

If the truth be known, the 5S and 5C could use some mocking. Innovation has fallen dramatically at Apple since Jobs passed away, and it's starting to show.

Besides, its not really fair to attack Microsoft for these ads against Apple, when Apple has history of doing the exact same thing to Microsoft.

Difference between what happened in the past than what happens now. I said the same stuff about any company that mocks the competition and who mocks while saying nothing about their product. How would anyone know what you are selling and what your product can do when you dont mention said product?

And is it ok to mock?...eh, I would rather hear about hte product but if you are going to mock something, at least explain why your product is better.

neonspark said,

you have to admit, apple deserves every little bit of it if you remember the mac/pc and other various ads they played for YEARS against the windows platform.

if you're good enough to give it, you better be good enough to take it.

I just dont like this kind of "marketing" no matter who is doing it. It is like politics and why MS hired Mark Penn to specifically do this kind of stuff.

Spicoli said,
The "why" is easy. This style of ad is what gets posted on forums and provides free exposure. That's why you're seeing it right now.

Except that majority of people on forums know exactly what Microsoft products are and what they are capable of. Maybe they should release ads that target the general public.

Making fun of a company like Apple that is known for producing high quality hardware and software isn't going to get you anywhere.

Just remember, the general public still associates Windows with Viruses and thinks that Macs can't get them. Us on forums know otherwise.

i think MS's commercials are very clear about how they are better than the competition...namely the iPad. the iPad vrs the Surface RT commercial with Siri is very dead on with what the iPad cannot do. i really can't think of a commercial in recent memory that has effectively illustrated how much better than the competition it is. the commercials hit every single strength of the Surface and using those strengths to creatively highlight why the ipad is not even on the Surface RT level. BUT to each his own....some see the forrest and some see the trees.

TCLN Ryster said,
Maybe you missed all the Apple ads that used to mock and belittle their competition?

And everyone here didn't care for them, myself included. I liked it better when Microsoft took the high road, tbh.

TCLN Ryster said,

If the truth be known, the 5S and 5C could use some mocking. Innovation has fallen dramatically at Apple since Jobs passed away, and it's starting to show.

Ummmm... it's an "S" year.

You know... a mild update between major revisions.

But instead of dropping down the former flagship to the mid-range spot... they changed the mid-range model slightly. Made it more fun.

This is mid-cycle refresh.

iPhone 6 will be released next year.

TechieXP said,
Just remember, Microsoft doesn't need Apple. Apple needs everyone.

it sure looks like microsoft desperately needed apple's customers. lol.

SirJimmyOfRussell said,

And at this stage I don't expect it to even match a Lumia 1020

What does it mean to "match" the Lumia 1020?

Are you talking about technical specifications? Or user experience? Or apps? Or accessories?

I honestly don't think Apple gives a flying cluck about the Lumia 1020

billstelling said,
They aren't attacking because they have no ammo to do so..

To the contrary, those who attack others are usually those lacking ammo. It's cheap.

The option is to let their own products talk. They shouldn't need to involve others if they're confident in their own products.

techbeck said,
Why does MS insist on making fun of every new product the competition comes out with. Why I like Google commercials and am starting to like some Apple commercials. They focus in the product and features of the device and do not mention the competition.

If you cannot sell your product by what it can do, then maybe you should rethink what you are doing. They are coming a crossed as more desperate than funny.

Agree. I'm not interesting in the playground tittle tattle, I want cold hard facts detailing why a product is supposedly so awesome. If Microsoft were to directly compare Windows Phone to iPhone, as Apple did Mac OS to Windows, that'd be cool.

Albert said,

it sure looks like microsoft desperately needed apple's customers. lol.

Really? Than explain the Mac vs PC commercials....Windows 1.3Billion customers vs 130M.
The reason this ad is because Apple is popular. When someone is more popular, you have to draw them out.
Samsung did this too. Apple does it too.
IS this a crime?
All of these guys have products that can stand on their own 2 feet. But a little push from an ad never hurt nobody.

The only bit that was sort of decent was "We're giving them the finger...print". Other than that, pretty cringe-worthy tbh.

Sszecret said,
The only bit that was sort of decent was "We're giving them the finger...print". Other than that, pretty cringe-worthy tbh.

I don't find this bit decent at all, it's insulting.

mikeyx12 said,
I agree, it is three words, except you only used the letters, so both are wrong

All I have to say to this is: LOL!

StandingInAlley said,
I like Ms but didn't like the idea of mocking a dead man *Steve Jobs* in the video. It felt quite cheap in my opinion and didn't find it funny.

I took it as them pointing out that with Jobs dead, Apple is now doing everything he didn't want to happen. That the innovation died with him.

I can't be the only one who sees that

NightmarE D said,

I took it as them pointing out that with Jobs dead, Apple is now doing everything he didn't want to happen. That the innovation died with him.

I can't be the only one who sees that


He was directly involved in the development of the bunch of products that followed his death. The product planning spans years ahead (and not just at Apple).

StandingInAlley said,
I like Ms but didn't like the idea of mocking a dead man *Steve Jobs* in the video. It felt quite cheap in my opinion and didn't find it funny.

That's supposed to be Tim Cook, not Jobs. They call him Tim in the other videos.

Northgrove said,

He was directly involved in the development of the bunch of products that followed his death. The product planning spans years ahead (and not just at Apple).

Not saying you're a liar, but is there any proof of that before he died? Everything they're doing now was stuff he mentioned in the past that he didn't want to do.

StandingInAlley said,
I like Ms but didn't like the idea of mocking a dead man *Steve Jobs* in the video. It felt quite cheap in my opinion and didn't find it funny.

I don't see any mention of Jobs in that ad.

that ad is hilarious, I hope Micorsoft put it on TV. Only the apple fanatics who keep throwing away $800 every time a new model is released are cringing (and throwing away more money this year).

Exactly where is Steve Jobs mentioned in this Ad? They refer to the Apple CEO as 'T' as in Tim Cook.. now you might be an Jobs fan but at least pay attention if you're gonna comment, ya just look silly