Microsoft has been building out its retail presence for a few years now and has been opening stores consistently for the past 6 months. That trend continues today with the announcement of 5 news stores in 5 different states across the US.
If you happen to live in Natick, MA, Honolulu, HI, Portland, OR, Schaumburg, IL, or Troy, MI, a Microsoft store will be opening in your location in the near future.
The stores are expected to arrive this summer and like all of the other store openings, we expect Microsoft to throw a party when the stores open up for shopping.
Microsoft Stores are an important part of Microsoft’s strategy to directly reach out to consumers and be able to show off all of the latest Microsoft and Windows products in an environment that is conducive to allowing consumers to try out multiple types of machines in a place where they can receive expert advice if needed.
Because of this, Microsoft is growing the footprint of its retail presence to make sure that they can pitch Windows 8, Windows Phones and all the other Microsoft products in a professional and articulate way so that consumers can get the most out of their products.
Look for these shops to open up this summer and we fully expect Microsoft to continue its retail presence expansion later this year.