Microsoft not killing Scroogled campaign after all


Microsoft has announced it will continue its Scroogled anti-Google marketing campaign.

Though a Microsoft spokeswoman told Neowin yesterday that "the ad portion of" the Scroogled advertising blitz against rival Google had "finished its scheduled run," it now appears Microsoft has no plans to stop the campaign anytime soon.

In a statement released to TechCrunch, Microsoft said "chapter two" of the "consumer education campaign" will be coming sometime soon.

"Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn't like it when the facts come out," the statement reads. "Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter."

Microsoft's previous statement to Neowin said the "the ad portion of this phase of the consumer education campaign has finished its scheduled run," meaning the new iteration of the Scroogled campaign may simply involve literature or some other non-advertising method.

Scroogled has largely centered on the fact that Google's email service, Gmail, scans user emails to determine how to advertise to consumers. The campaign also touted that Google Shopping focused heavily on paid placements, putting paying companies above better results.

The anti-Google campaign has resulted in negative publicity for Microsoft itself, with several media outlets chastising the company for the strategy. Google's head of privacy, Keith Enrigh, said the campaign was "misleading" and "intellectually dishonest."

Source: TechCrunch | Image via Microsoft

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14 Comments

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Worst part of the Scroogle campaign is they use Segoe for the "SCROOGLED!" text. Don't get me wrong, Segoe is beautiful, but it's not meant to be all caps and multicolored. Use the same stinkin' font Google uses in their logo, i don't understand why they didn't.

I'm not a fan of Google, but I really laugh at the idea of people being educated about the tactics of one company from their competitor. I'm not saying there's no truth behind any of it, but that ads from companies themselves aren't the best sources of information. I encourage people to do their own research honestly.

Otherwise, if you're just going to eat up what you see on TV, I suppose Apple's Mac vs. PC commercials with Justin Long were suffice in educating us.

I'm kinda tired of these articles, it's their campaign, let them do whatever they want with it. Also, I'm glad they're not ending it. It's all about user-education and awareness and getting Google to stop their stupid tactics so those who choose to sadly choose to stay with Google will at least be safer.

Majesticmerc said,
I didn't realise Microsoft were going into the tinfoil hat business

Aren't you afraid that even your computer knows every key you press?

Majesticmerc said,
I didn't realise Microsoft were going into the tinfoil hat business

You're so naive.

You will only understand when you find out you have a keylogger and all your info is stolen.

thenonhacker said,

You're so naive.

You will only understand when you find out you have a keylogger and all your info is stolen.

How exactly am I naive? I fully understand how Google works, and I also know how to stay safe online. You make it sound like there's some evil genius working at Google taking all our data and planning on doing something even more evil with it. At the end of the day, it's in Google's best interests to keep our data safe, since if they don't, it'll cost them their company.

If someone installs a keylogger on my PC, they're welcome to my search history and email. It's mostly boring anyway. They're welcome to pay my TV licence though.