Microsoft: Office for iPad surpasses 12 million downloads

Microsoft released Office for iPad just a week ago, but the Word, Excel, PowerPoint and OneNote apps have already exceeded 12 million downloads from the App Store, the company revealed today.

The figure was revealed in a tweet from the official Office account, though figures weren't provided for each specific app, nor were sales resulting from the in-app Office 365 purchase option. The tweet also doesn't clarify whether OneNote's downloads prior to the Office for iPad's release were counted, as the note-taking app received a redesign in line with the new Word, Excel and PowerPoint apps.

Both Microsoft and Apple seem pleased with the interest in the new apps so far, with Microsoft CEO Satya Nadella and Apple CEO Tim Cook exchanging congratulatory messages on Twitter. The apps quickly skyrocketed to the top of the App Store downloads chart, with Word sitting at the top spot, immediately followed by Excel, PowerPoint and OneNote in the four most-downloaded top free apps chart within hours of release.

Similarly, the apps generated significant sales figures, with Word, Excel and PowerPoint ranking in the top 30 of the largest-grossing apps chart; OneNote didn't appear on the chart as it is entirely free and features no subscription model. All the apps are free to download, though Word, Excel and PowerPoint will only allow users to view files without an Office 365 subscription. With a subscription, they can also edit files with the apps.

Source: @Office | Image via Microsoft

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18 Comments

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12 million downloads is 12 million downloads. However, everyone knows that Microsoft Office is the company's bread and butter. With Office Online being free and Office for iPad being free, what exactly does the 12 million downloads mean....because it's does not expressly translate into dollars.

The point is this: What is Microsoft Plan when it comes to offering free products? When Google offers stuff for free, it's backed with a very innovative revenue stream. Same thing can be said with Amazon. In away, Apple as well. However, with Microsoft...what is it?

People (and Microsoft) have to understand, that Apple doesn't make the money Microsoft does. Apple's bread and butter isn't computers it's the iPhone. Microsoft still dominates the desktop market, so people who actually buy Apple computers as a result of their favorable iPhone experience is minimal. For Microsoft, it's almost the opposite. Their revenue is based wholly on Office, Windows, and Enterprise....and perhaps in that order. Making a "freemium" Office for the iPad means no money coming into company, unless consumers actually subscribe to Office 365 which is doubtful. The only scenario I can see this happening if the purchases of the full Office product is done by corporations, because the whole Office 365 has little value to the masses. That whole "5 computer installs"....who actually owns 5 PCs? Sure it's $99 for 365 days of MS Office, but in 366 days Office is valued at an $198.00. To get real "value" for Office 365 subscribers, the software suite better have more features in 2014 than it did in 2013 or else the subscription automatically becomes an R-E-N-T-A-L....RENTAL. Seriously, who wants to rent software when they can use Office Online and Office for iPad for free....which again leads me to the question, how is (freemium) Office for the iPad good for Microsoft.

Also add to the fact,.... that Office for the iPad, (IMO) kills Microsoft Surface, IF there are truly more iPad users than there are those using Surface.

A very sensible analysis and straight to the point. This whole rental model is certainly good for MS but it is really crap deal for the majority of consumers. The cost to benefit of subscription model is quite unfavorable for majority of consumers and most of the consumer subscription sold is because many consumer don't see far enough than $100 price tag.

Auditor said,
This whole rental model is certainly good for MS but it is really crap deal for the majority of consumers.
Nobody's forcing them to buy a subscription and there are lots of free alternatives. If they pay and then cry about it they're fools, simple as that. On the other hand those who see value in it will be happy to pay.

Yeah! 12 Million downloads because the apps are free, but this apps only work as huge document viewers.

Everybody got excited about this when they were was released, but as soon you open them, you realize that you can't edit the documents unless you are subscribed to Office 365, which is 100 bucks for 1 year!

mjedi7 said,
you realize that you can't edit the documents unless you are subscribed to Office 365, which is 100 bucks for 1 year!
From their ranking on the largest-grossing apps chart looks like a fair number of people ponied up that amount, so it's paying off for Microsoft.

Auditor said,
Real deal will be how many will pay for the subscription.

This.

I downloaded it on the iPad just to see how it worked and looked. I once made an Outlook account just after it launched so that I could get a proper address, it came in handy right now. Especially since I 'won' 100 gigs of OneDrive space for one year by clicking a friends' link for more storage. Ironically while I don't use these services at all and my friend payed the annual fee for the extra 100 gigs… It all works, but iWork works pretty nice for me too and is free and stays free. It also syncs great with the desktop applications in OS X. I therefore deleted the Office apps after trying. I know many others that did just the same.

Nevertheless the Office apps looked and worked pretty well, hope others will enjoy it now it's available.

Auditor said,
Real deal will be how many will pay for the subscription.

if only 1% of the downloaders will do that, that's appr. 12 million bucks for the first year. Not a bad investment ;-)

And in addition to that, MS is exposing these users to the MS ecosystem. People might start to "Think Different".......

Dutchie64 said,

if only 1% of the downloaders will do that, that's appr. 12 million bucks for the first year. Not a bad investment ;-)

And in addition to that, MS is exposing these users to the MS ecosystem. People might start to "Think Different".......

If only 1% pay for subscription, as per you, then it will be only $12M in revenue which is horrible investment return considering the amount of money invested in the project.

Regarding getting in MS ecosystem, majority of people who will try this will be already in MS ecosystem somehow. In fact on the contrary, people will now have less reason to get Surface solely to run office. So there will be more defection from so called hardcore MS ecosystem.