Microsoft partners with MediaTek for smartphones in emerging markets

Microsoft said on Tuesday that it is partnering with Taiwanese chipset vendor MediaTek to drive growth in smartphone sales for emerging markets over the next 12 months.

The partnership will provide a multimedia-rich smart phone solution aimed at emerging markets the two companies said. As a result of this deal, consumers will be able to buy a wide range of Windows phones in China and other emerging markets. MediaTek has worked with Microsoft to couple its hardware with the Windows Mobile 6 software. Both companies said this will give Chinese handset makers a reference point for creating new Windows Mobile phones.

MediaTek expects this partnership with Microsoft will help drive smartphone penetration in the targeted markets. The handsets will be running Windows Mobile 6 software and will feature touch controls and capabilities such as web browsing and email.

"There is a huge thirst for smartphones in emerging markets. For many people, the phone rather than the PC is the main entry point to the Internet, resulting in a high demand for rich communication devices. In order to meet this demand, we have teamed up with MediaTek to facilitate the provision of affordable smartphones," said Daren Mancini, General Manager for OEM Mobile, Microsoft.

Report a problem with article
Previous Story

AMD Fusion aims to rule laptops; samples coming soon

Next Story

Google announces Google Buzz

6 Comments

Commenting is disabled on this article.

thealexweb said,
Windows Phone costs $25 per phone, that's just not gonna happen especially in emerging makrets when Android is free.

Sure it can happen, if they keep two versions, they can cut the price of the older WM6.x OS to very little. Most of the cost is the hardware, not the $25 MS charges for it's licensing.

And nothing is really free with android, if you need something specific to your device you have to do it yourself, and that costs money to get done, and support also costs, who's going to support it for you google? Yeah right. They just now woke up to the idea of having support for their own phone a month later.

GP007 said,

Sure it can happen, if they keep two versions, they can cut the price of the older WM6.x OS to very little. Most of the cost is the hardware, not the $25 MS charges for it's licensing.

True. :)

GP007 said,

Sure it can happen, if they keep two versions, they can cut the price of the older WM6.x OS to very little. Most of the cost is the hardware, not the $25 MS charges for it's licensing.

And nothing is really free with android, if you need something specific to your device you have to do it yourself, and that costs money to get done, and support also costs, who's going to support it for you google? Yeah right. They just now woke up to the idea of having support for their own phone a month later.


How is that any different from WM? If a phone manufacturer wants something specific for their hardware in WM, they still have to make it themselves, and as they are the ones manufacturing and selling the phone, it is up to them to provide support, not Microsoft. The only reason Google should provide support for the Nexus One is because of the fact that it is a Google-branded hardware phone.

I just read this over on WMPU, and I think it's a good idea, also why WM6.x is still being worked on while they also have WM7 in the works. I can see the older 6.x versions being used for these very low end cheap phones.