Microsoft permanently lowers annual Windows Phone Dev Center fee to $19

This summer, Microsoft held a special promotion for Windows Phone app developers, allowing them to sign up to the Windows Phone Dev Center for $19 a year versus its normal $99 price tag. That offer was due to expire on Monday, but now Microsoft has made the special promotion its new permanent price.

In a post on his Twitter account, Todd Brix, the general manager of the Windows Phone Apps and Store team at Microsoft, stated:

This is certainly good news for any interested developer that has yet to register for the Dev Center, although we do have to wonder how all those folks who paid the previous $99 price feel right about now.

Microsoft recently launched the Windows Phone App Studio, which allows anyone to make simple Windows Phone 8 apps via a web-based interface. Combined with the new permanent $19 Dev Center price, that should fuel the fire for a host of new Windows Phone 8 apps to become available soon.

Source: Todd Brix on Twitter via WPCentral | Image via Microsoft

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29 Comments

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Not good enough. If Microsoft want to increase app sales and sell more windows phones then they need to make it free to develop. That means no fees for Dev centre and no charges for MSDN Subscriptions. They could make a fortune here f they'd just stop and think about it. Make the Dev experience completely free and devs will flock to them in masses. Devs are scared to take risks with Microsoft at the minute - what's the point of writing an app for an ecosystem with a substantially lower number of potential customers than the iOS and Android ecosystems. If Microsoft made it free for devs to develop then they would have removed the risks for devs - so they'd see a lot more quality apps and therefore would increase their income via the 30% cut of the increased sales they'd make. I'm still not going to give them $19 a year (never mind the ridiculous $99 they were previously asking for) for the privilege to work for their app factory.

warwagon said,
You would think they would make it free so people would start developing for WP

They already tried going one step further, and PAYING developer, but still no one worthwhile wants to develop for that crap platform.

runningnak3d said,

They already tried going one step further, and PAYING developer, but still no one worthwhile wants to develop for that crap platform.

wow the stupidness really hurts my eyes

runningnak3d said,

You know what is really going to hurt? Reality. Windows Phone is a dead platform.

So much hatred. Just avoid these threads. I get the feeling you might end up happier.

I got one when they announced it as a "special price" just so I could deploy a few xaps. I would like to write an app or two someday, but who knows if I'll get around to learning how within the year. Great news that I can continue paying that price annually.

Darrian said,
I got one when they announced it as a "special price" just so I could deploy a few xaps. I would like to write an app or two someday, but who knows if I'll get around to learning how within the year. Great news that I can continue paying that price annually.
I signed up too...I'm getting quite close to finishing my first app already. I'm developing it for my own use (and to learn a new skill) but I may release it onto the store when I'm done.
$99 was too much but $19 is good.

john.smith_2084 said,
I will wait for another year, when they start contact professional developers and pay them monthly to develop apps for the Subway interface
An app for sandwich artists....hmmmm.

You know, I was thinking about this a few days ago, might have made a post about it somewhere on the forums but I can't remember. Anyways, with them unifying the different stores into one (at some point) and how you'll be able to code an app that runs on Windows Phone and Windows RT/8.x and soon Xbox One with little changes then that would allow them to offer a developer different "store" access pricing levels/packages.

What I mean is this, if you just want to dev for phone then you pay this new price, $19. If you want your app to be on Phone AND Windows RT/8, then you pay a bit more, say $39 or $49 maybe. Then if you want to also have your app on phone, windows rt/8 AND Xbox One you'll pay the original $99 price. Then a developer can pick and choose what they want to target, starting with one platform and working up to all 3 when they feel ready for it.

Nice, I had been putting off signing up until my app was further along, but $20 just means i wont go out to eat tonight :-)

MikeInBA said,
Nice, I had been putting off signing up until my app was further along, but $20 just means i wont go out to eat tonight :-)
Don't eat out for a week. Certainly when compared to the time and expense of building an app 4 more nights of making a sandwich at home is pretty insignificant.

' although we do have to wonder how all those folks who paid the previous $99 price feel right about now'

They paid for early access so their apps could be in the market faster than others.

slashd said,
' although we do have to wonder how all those folks who paid the previous $99 price feel right about now'

They paid for early access so their apps could be in the market faster than others.


Maybe that'd be true if the Windows Phone Marketplace hadn't already existed for a number of years.

Spicoli said,
Really the only reason to charge anything is to eliminate fake accounts and create a paper trail.
And the fact it costs Microsoft to review every app and update that gets submitted, even the free ones which will not give MS any (direct) revenue back. On top of that they also have support to pay for.