Microsoft plans to open its biggest store, across from Apple

Microsoft is planning on opening up a mega-sized store in Mall of America later this year, and not only will this be their biggest store yet, they plan on opening it directly across from an Apple store. For Microsoft to compete against Apple's 300+ stores across the world, they need to pull out the big guns for this head-to-head battle.

This will be the fifth Microsoft Store to launch in America, with two already in California, one in Colorado and another in Arizona. Apple already has five stores in Minnesota alone, so this surreal showdown directly across from one another at Mall of America will be interesting.

Twincities.com managed to get some images from within Mall of America, showing where the new Microsoft Store locations will be, and just the scale of how large it will be. Just the sheer size of the Microsoft Store in Mall of America dwarfs the competition.

It looks as if Microsoft plans on putting their best foot forward with this new store location, showing off their new electronics like the Xbox 360 slim, Kinect and Windows Phone 7. The Microsoft Stores carry all their electronics and hardware, including the Zune HD, Windows 7, Office 2010, and many, more products.

One user has posted a video of the new Microsoft Store location on YouTube:

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MOA is only 8 or 9 hours away. I will be going and seeing how crowded it will be vs Apple's Museum.
This reminds me of how back in the 80's, wherever you saw a MC Donald's, a Burger King was always nearby. Or how Amoco and Shell were always across from each other.

Take that Apple.

For Microsoft to be able to compete with Apple they really need to step up some more in the software market, especially in the multimedia space. Both Windows Media Player and Media Center suck. Not saying iTunes is a whole lot better (especially on Windows) but it's getting there. The Zune software, is beautiful, but still needs some work. I also think the Zune platform as a whole could be something, but they have some work to do on that as well.

Look forward to the next time I get a chance to visit the MoA should be nice to check out the store. Didn't see an opening date so hopefully it will be before my next trip through Minneapolis.

Oh dear. I hope there aren't going to be any immature people that start having a n argument with staff of the rival store.

I would say it could be a success if MS continues to have some interesting products and prototypes. It seems like they could fill this thing up with Xbox units showing off Kinect. Show off their first party goods from RARE, Lionhead, Turn 10, 343 Industries, MGS proper... never mind their 3rd party support.

They can have more Surface tables. That seems to be a draw in each store so far.

Also, we don't know what else might be announced shortly.

I've been to MoA once and didn't think much of it. Might have to go back now though. I think its only about a 6 hour drive from Madison...

Apple only refreshes products once a year at best. I'd rather go into MS store. Kinect and Xbox 360 would be big draw. Checking out the new Windows Phone 7 models would be interesting, because new models would be coming out every couple months. New laptops and tablets from multiple companies would be on display.

So the asthetics of the store is more important than the products that it sells. Interesting.

Oh look something shiny!!!!

saxondale. said,
Until MS can build stores like this, Apple having nothing to worry about
http://www.apple.com/uk/retail/coventgarden/

Get over yourself. That store just uses the UK decor. Typical. Its no different here or anywhere else.
What I don't get is what si the huge excitement about Aple's stores? Looks like a Sony Style store with more people in it. Same type of setup. No originality.

To all those people who are asking for "one in my town"... It's never going to happen! Apple's product range and marketing strategy is totally different to MSFT. Apple sell hardware, Microsoft's cash cows are all software.

MSFT's hardware are still "money pits", having shops will be yet another money pit for MSFT to shovel cash into. MSFT is behaving like the lost soul it has become. Apple's rise to stardom is surely going to be short lived once the novelty of the iPhone and iPad has worn off. Like America, it's all down-hill into irrelevance from now on. We are returning to the early 20th century way of life, all these baubles and trinkets will fizzle into history.

boho said,
To all those people who are asking for "one in my town"... It's never going to happen! Apple's product range and marketing strategy is totally different to MSFT. Apple sell hardware, Microsoft's cash cows are all software.

MSFT's hardware are still "money pits", having shops will be yet another money pit for MSFT to shovel cash into. MSFT is behaving like the lost soul it has become. Apple's rise to stardom is surely going to be short lived once the novelty of the iPhone and iPad has worn off. Like America, it's all down-hill into irrelevance from now on. We are returning to the early 20th century way of life, all these baubles and trinkets will fizzle into history.

Boy you are WAYYYYYYY of base.
Did you know this fact, out of all the products consumers in this country buy, Electronics is only beaten by one product. FOOD!!!

And if you haven't noticed?!...Electronics have become the side order with food. McDonald's has pushed to have WIFI at EVERY location. Target and other stores that have a plce to eat, also have WIFI. grocery Stores like Dominicks here in Chicago have a cafe that has a WIFI. Starbucks, Potbelly's and the list goes on, all have WIFI.

Most people I see at lunch are using a laptop, a phone or some other WIFI capable gadget while they are eating.

Even children are getting into the act. Many scholl were trying to band phones in school. THEY CAN'T. But they can prevent you from using them while class is in session. Image if they didn't. Who would learn anything if they are all texting each other.

Even the feds have ruled it a crime for me to take a picture of myself naked and sending it via text to another student. How is it child porn when I am the one who is in the picture and I took it. That's just dumb.

Electronics have ALWAYS been a craze in the USA and in asian countries as well. ITS NEVER GOING TO DIE.

Mkvos said,
A BIGGER and better Lego Store!!
When I visited the Lego some time ago, it was really really small. About the size of a small ice cream shop. I can't wait to see the new store. WOW.When I visit early next year it will be so hard to choose between MSFT Store and Lego Store. Apple Store? I won't even walk in.

Het Microsoft, what I don't understand is why you started doing the stores in small markets. Why not the Chicago area.?!

Still waiting for an Aussie one... THough i think they would need to bring out all the content before they start offering a Store solution...

brent3000 said,
Still waiting for an Aussie one... THough i think they would need to bring out all the content before they start offering a Store solution...

Yes, they do... then at least one in each capital would be nice, maybe some smaller ones in non-capital cities.

I doubt I have any business there. The WP7 is the only interesting part, but I'm not switching phone in at least a year more.

Haha that's awesome. Living in Minneapolis, I'm definitely going to check this out once it opens. I usually hate going to the Mall of America, but this is an exception.

Why so big? Sure it's impressive. But, couldn't they have it in a reasonable size or a little bigger than the facing Apple Store, if that makes the ego feels better, and make the big, big, one as a brick and mortar store. You know something that has a street address and not a location number in mall. Make it a double or triple decker. Now that would have been more impressive. Just wondering.

just trying to deter potential Apple customers.. As much as I would like to agree with you, its just how marketing works..

Competition is good. I don't live in the Twin Cities anymore. Maybe on our next trip back to visit the in-laws I'll have to check it out, although we have one here in Colorado.

vice le von said,
MS VS APPLE! Oh it's on again, the late 80s all over again

With the difference that this time Apple might come out winning. They're already demolishing Microsoft's products in many important key segments.

Lechio said,

With the difference that this time Apple might come out winning. They're already demolishing Microsoft's products in many important key segments.

Apple started to saturate..iPod, iPhone are no differentiator now, while Android and upcoming WP7 will be competiting against each others. iPad is one good thing..but need to see how well MS responds..In technology there no thing as demolishing or win [you can see how it happened with Apple, they were up, then down and now up again]...business will be as usual..and customers are the one who is enjoying it [though sometimes we need to pay extra for a apple logo lol ]

Lechio said,

With the difference that this time Apple might come out winning. They're already demolishing Microsoft's products in many important key segments.

No Leechio... Apple will come out whining...

vice le von said,
MS VS APPLE! Oh it's on again, the late 80s all over again

I still don't believe that Microsoft stores compete with Apple stores. I think they compete with Best Buy, Sony Style, CompUSA, and the like. So if Microsoft stores are now taking sales away from places like Best Buy, what incentive is there for those places to stock those items as heavily? Maybe I'm looking at this whole retail war wrong. But from the Microsoft store that I have seen at Mission Viejo, it never looks crowded like the Apple store in the same mall.

asdavis10 said,

I still don't believe that Microsoft stores compete with Apple stores. I think they compete with Best Buy, Sony Style, CompUSA, and the like. So if Microsoft stores are now taking sales away from places like Best Buy, what incentive is there for those places to stock those items as heavily? Maybe I'm looking at this whole retail war wrong. But from the Microsoft store that I have seen at Mission Viejo, it never looks crowded like the Apple store in the same mall.

Compete with Sony Style? Yes! Best Buy? No.
Microsoft Store only carry Microsoft and partner based products that use their software. Apple Store also only sells Apple products and again partner products for the platform. Best Buy is an electronic store that sells products from EVERYONE.

What I would liek to see at this MS store is a Windows Home system showing how Windows makes the home better. Xbox's setup on huge screens so customers can play. At least one latop from every PC brand. And to really **** Apple off, why not have a mac on the floor running Windows through Boot Camp.

WOW! that is a really big store. It looks like its 4x's the size of Apple's Store.