Microsoft posts videos showing off Surface 2 and Surface Pro 2 features

Microsoft released a video on Monday that had a more surreal introduction of the upcoming Surface 2 tablet. However, people who were looking for some actual information about both the Surface 2 and the Surface Pro 2 could also check out two more videos that offered a quick overview of the new tablets.

The Surface 2 video shows off the new silver back color of the Windows RT tablet and the new kickstand with two settings. Much of the video puts the emphasis on Windows 8.1 RT, with the new larger Live tiles and more integrated search features.

The video that focuses on the Surface Pro 2 repeats much of what was in the Surface 2 clip but also shows off the new wireless accessory for the Type Cover, along with the Surface Pen stylus.

By the way, the very end of Microsoft's Surface presentation on Monday, which the company posted separately on its own press site, has a clip of what its likely the first TV commercial for the new Surface tablets. There's no dancing involved this time but it uses a new variation of the same music in the background.

The commercial, which has yet to be uploaded to YouTube, shows the products actually being used and describes a few features. Yes, it's a bit more ordinary but perhaps that's what's needed to help sell these new Surface tablets.

Source: Surface on YouTube

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For all they money they pour into creating and airing/displaying Surface advertisements they could have just dropped the price by $100 each. People would have then bought their devices in hordes (even without any actual advertising) and Microsoft would have not lost a single cent of profit. Now they will have to declare a huge chunk as loss, just they did with the previous generation.

ok these are finally good ads unlike the dancers. people can see them and understand what the device is and how it is more than an ipad.

Different ads for different audiences. I don't get people's gripes. They can nice feature-focused ads and have cool teaser and fun ads too.

I think surface 2 Is a perfect tablet for average consumers who don't care about legacy apps but surfing the web and do emails.
Surface pro 2 is perfect tablet for tech savvy like me.

yep I have seen those, and I agree. surface 2 is good lets say for average an above consumers but for professionals who deal with photoshop, premier or any other hard core legacy software still pro is the choice.
Also following to your point lets say if you know that you have always connected you could use remote desktop to connect to your workstation all the time.

Still going with that monstrous "click in" slogan then despite the fact that the product doesn't even include it. Good luck to them. They're going to need it.

Cyborg_X said,
My Surface came with a touch cover. Whats your point again?

Good for you. The standard sku doesnt include one though so it is inept marketing to focus on a feature that is an optional expense.

the better twin said,
Still going with that monstrous "click in" slogan then despite the fact that the product doesn't even include it. Good luck to them. They're going to need it.
That's odd to me too. However I don't see the outlook as bleak as you.

the better twin said,
Still going with that monstrous "click in" slogan then despite the fact that the product doesn't even include it. Good luck to them. They're going to need it.

You obviously don't understand one of the KEY differentiators with Surface, which is the vast variety of covers (or 'blades' as they referred them as in the experiment in the launch video) that it 'clicks' into. Hence click in and do more. You can click into a mix cover, a paint cover, a video cover, a guitar cover, etc. The possibilities are endless. Watch this experiment video from the launch they showed that shows the future of covers: http://www.youtube.com/watch?v=R9UAxHgXYxw

j2006 said,

You obviously don't understand one of the KEY differentiators with Surface, which is the vast variety of covers (or 'blades' as they referred them as in the experiment in the launch video) that it 'clicks' into. Hence click in and do more. You can click into a mix cover, a paint cover, a video cover, a guitar cover, etc. The possibilities are endless. Watch this experiment video from the launch they showed that shows the future of covers: http://www.youtube.com/watch?v=R9UAxHgXYxw
I dig where you're coming from, but if you want people to think of Surface when they are considering a tablet you *need* to get them to believe it is a tablet, not just a laptop with a keyboard that "clicks in." They need people to think of it as a replacement for their ipad not their laptop since it leans into that market much more than a laptop

hehe... after the dancing girls/hipsters some 'ordinary' is just fine.

at least they show off some of the nice features of the tablets and Win8 now.

hopefully people start to understand there's something to these tablets, in comparison to the iPads or Andriod ones.

I'm not sure I quite get the wireless accessory for the type cover, but I guess if you wanted to use it like many used apple keyboards with their iPads it makes sense.

I read that the power cord was updated to work better - did it say anywhere that you could purchase the new version 2 one for the original pro? I know the Covers are backwards compatible with the Pro (fantastic), however was hoping to replace the crappy designed power cord with a newer better one.

Using the wireless keyboard in the conference room as in the pro clip would be very handy. Or with the device next to a tv and you on the couch

Tarrant64 said,
I'm not sure I quite get the wireless accessory for the type cover, but I guess if you wanted to use it like many used apple keyboards with their iPads it makes sense.
I think it's different than that. The Use case they show is compelling. If you take your surface with you to a presentation you can leave your surface up with the tv/projector and take your cover with you to control/type or pass around the room. Not unlike a BT/Wireless keyboards (ipad's didn't invent that) that have been used in conference rooms forever. Now you can bring your own w/o packing an extra keyboard. The same could be said for watching movies or something off of it at home. It seemed odd to me at first, but I will probably get that accessory when it comes out. $60 little battery/bt transceiver to convert my current keyboard into a bt one is a no-brainer.

Of course if the projector/tv supports miracast then you don't need to leave your surface anywhere.

Another use case, with another display connected to surface, I can still use my type keyboard while having a monitor in front of me and use Surface as a secondary display.