Microsoft pulls 'sickening' Internet Explorer 8 ads

Last week, Microsoft released some ads for Internet Explorer 8 that were intended to provide a "tongue-in-cheek look" at some of the new features of the browser. Unfortunately for them, there were those that weren't quite so happy watching a woman vomit, and as the Wall Street Journal reports, they've been removed.

The title for the ad was "O.M.G.I.G.P.", or for those not quite down with acronyms, "Oh My God I'm Going To Puke". It featured a man happily sharing his laptop with his partner; to her horror, he was viewing some generic revolting website (yes, whilst sitting at the table with his loved one), and thus, much projectile vomiting ensued. On him. After he slipped on it. It's truly worrying as to how, or why, a company would release such an ad, but the truth is that it happened and hopefully Microsoft are wiser from the experience. If you didn't catch the ad, we've included it below (keep in mind it'll probably be taken down soon).

A spokesperson for Microsoft said that, "While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it." This video has had Technologizer raise the question: is this the worst tech ad ever made?

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122 Comments

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Makes me wonder how smart anyone is on this site (even the author).
This obviously a viral ad and was intended to be over the top and gross and then to be pulled. Now it's been pulled more people will see it than ever and it will be a success.

That was pretty funny actually, but they could have done without letting viewers SEE the vomit, or better yet, find another way to express her shock.

Mr Byte said,
M$ has lost touch with the real world. Please bring back Bill and Seinfeld.

That is the problem, if the "real world" actually cared about Bill Gates and Seinfeld now, those commercials would have been a hit. They tanked quite fast and yes they served the same purpose of getting people to talk about it, it quickly died down. It had no "wow" power or anything that made it stand out. Its like watching two rich old men talk about who pays more taxes (or the least.)

Like I said above, "normal people" are growing towards shock factor. You will spend more time looking at a mangled car wreck than at a new car lot while driving by. One says WOW while the other says "meh."

I think some people are obviously suffering from OMGIGP here cos of this ad :P

And what was that website... hairyvagina????meat.com??? Ok, my lipreading sucks XD

Fire-able offense.

About the worst English speaking advert I've ever seen.
Gross.

Whoever thinks this is funny IMO need to re-asses their reactions. Nervous laughter?

Love it or hate it... You watched it didn't you? You told others about it I am sure. They went on to tell others in a chain. You became an advertiser for them via this commercial (or anyone did who forwarded it and said "omg can you believe this?!")

phrea said,
Love it or hate it... You watched it didn't you? You told others about it I am sure. They went on to tell others in a chain. You became an advertiser for them via this commercial (or anyone did who forwarded it and said "omg can you believe this?!")

QFTW

this is CLEARLY a viral ad, and it has 100% worked.

A corporation like MS would never 'accidentally' make an add like this..

good job, everyone in my office loved it! :P

BGM said,
this is CLEARLY a viral ad, and it has 100% worked.

It has associated Bing with vomit and made MS a laughingstock. You call that a success?

toadeater said,
It has associated Bing with vomit and made MS a laughingstock. You call that a success?

Um, yeah... Bad publicity to you is great publicity to someone else. It puts the brand infront of faces that it would not have been otherwise. You start getting the effect of "I am tired of those stiff shirts telling me what I cannot find funny, this is different man!"

Do not forget, the generation coming into power now is the one that made the "JackA$$" empire popular (modified it by name incase the filter system picked it up, its the name of a show so I assume its not worthy of a warning.)

I can just see the new Mac vs PC ads now.

PC: I am feeling sick... I have this feeling like lava trying to escape from my gut!
Mac: That is probably the all new Internet Explorer 8, we don't have that problem anymore as Microsoft figured Mac users never wanted Internet Explorer anyway.
PC: *pukes* Yeah, I think with that last batch of standards adjustments they threw in Job's old liver for the ritual.
Mac: WOW.
PC: Internet Explorer tastes funny...

Maybe if the puking hadn't been so realistic fewer people would have had a problem with it. Altho I suspect some of the ppl who complained were probably looking for an excuse to bash MS.
Anyway, I thought the ad was funny, I need to find that site again to watch more of those ads.

so wait does that mean MS is encouraging to use IE8 for browsing porn? so that it "they" cannot track our history......
hmmmmm i think i still with manually deleting the history myself on crome

Pretty funny advert. Childish, but who cares. People that complain about this kind of really need to get a ****ing life.

No, she puked because he was on one of those naughty sites, and if he had used IE8 with its InPrivate browsing option, this wouldn't have happened.

Buddy got up for what, 10 seconds, before coming back to the kitchen table? So the assumption is that had he been using InPrivate, he would've taken the time to close his browser session before walking away...Yeah, right.

I thought this advert was the funniest of the bunch. I don't see a problem with it, but I can see how some could become offended by it. It's a shame, I think.

I found that advert amusing myself.
The whole idea of it i think, is to put across that IE is really amasingly safe to use.
I loved that advert though. Shame that sopme people could be offended by that. It's only stomach acids, jesus christ people! I mean are you offended by your child or friends puking? no cause not! so why get all ****ed about this advert. Get a bloody grip, it's funny....even if a little ott, but far from offencive

I admit it does look like the girl is giving him a "roman shower" (look it up) but still, who cares?

On to the ad, will it work? NO, (snipped) I think the point they're trying to put across is that I.E. is somehow safer to use? who knows. (snipped).

Peace!

It's nothing to do with being prudish.. it's just a terrible advert. I don't know WTF they were thinking when they produced it!

The point of marketing is to get people to think/talk about your product in a good light. Here, people are only thinking about vomit and it being somehow related to Microsoft, which doesn't really help them at all.

dead.cell said,
The point of marketing is to get people to think/talk about your product in a good light. Here, people are only thinking about vomit and it being somehow related to Microsoft, which doesn't really help them at all.


Actually, people are laughing and talking about the commercial. Marketing +1 for Microsoft.

I saw that video other day, it made me laugh when I thought about this: That girl was like "Internet Explorer? Ewww" [puke puke puke] Then after that guy fell down, she was like "Get Firefox!" lol

Video was moderately funny, caused a fuss, promoted a feature, got free publicity and went a little viral. Bad marketing department? Some of you guys need to look up advertising in a dictionary.

Nihilus said,
Video was moderately funny, caused a fuss, promoted a feature, got free publicity and went a little viral. Bad marketing department? Some of you guys need to look up advertising in a dictionary.

Yeah I think you've hit the nail on the head there. When you're promoting something there's no such thing as bad publicity.

Thing is, there's plenty of guys out there who know enough about a PC to find porn, but not enough to know how to cover their tracks. Ads like this tap right into their deepest fears. If they cut out the barfing they could run something similar on TV and push IE8 quite well to those guys.

thought it was pretty good really, its a good online advert but airing it on tv wouldn't be great, don't think grandparents would like it.

Hahaaaaa they have a grandparents ad too, the grandpa is trying to surf the web, and he's using an outdated browser, so it's slow, and he's saying...

"I have gritting rage!!" (banging on the laptop)

(Superman walks out) "Do your grandparents experience gritting rage? Or G.R.I.P.E.S? They're probably using an outdated browser. Upgrade them to IE 8 and cure their gritting rage"

(grandpa notices him) "How did you get in my house?"

(Grandson answers) "He's Dean Cain, he lives in our chair"

lol, cuz in the other ads, Dean's always talking in this one chair, u should just watch them.

That could be the funniest advert ever lol, it's like something you'd see on another website taking the p*** out of something else!

Yeah... it's interesting, but I can see how people get easily grossed out at the sight of vomit.

Although that really long bleeped out URL was funny :P

I think it was funny. I think its great. it has superman, what else can u ask for? I think it shouldnt be on tv.... well maybe after 10pm... but anyways, if anything, i think i would like to see more commercials like this online.

J400uk said,
Was that really made by Microsoft? Utterly ridicoulous ad for a company of that size to make.

Your spelling of ridiculous is worse...

Are they serious? I thought the video was funny. I've no idea what some people are complaining about.

If this is real, this should be the last straw. Microsoft needs to clear out their advertising department and just start over... They have more flops than anybody...

This was from the "Mojave" advertising department, not from the "I'm a PC" advertising department. The second department is wayy better.

Hairy-what.com ? :P

That was funny, but I agree, that shouldn't be on TV. Also, what an idiot for browsing pr0n whilst his wife is at the table!

I think it's hilarious. They shouldn't have pulled it! :D

Not as funny as the Family Guy ipecac scene, but hey...

So the take home message is that if you are surfing sites with content that would make your partner want to vomit all over you uncontrollably the solution is to use a different browser that hides the habit?

Since I don't have a fetish that would make my partner want to puke all over me, I guess I don't need Internet Explorer 8. That's what this ad says to me.

Crayon drawings from pre-schoolers could sell Internet Explorer better than this.

C_Guy said,
So the take home message is that if you are surfing sites with content that would make your partner want to vomit all over you uncontrollably the solution is to use a different browser that hides the habit?

Since I don't have a fetish that would make my partner want to puke all over me, I guess I don't need Internet Explorer 8. That's what this ad says to me.

Crayon drawings from pre-schoolers could sell Internet Explorer better than this.


I'm with you on that. It's fine to show off new features in ads, but new features that most of the browsers have these days... doesn't work as well in my eyes.

No kidding. Maybe Microsoft should hit up those kids responsible for drawing the Google logo in the wonderful ways they did. :P

stifler6478 said,
Worst ad campaign ever? That was ****in hilarious :laugh:

MS marketing is cracking up. Making an ad like this is just disturbing. Imagine them pitching this in the boardroom?

MS cubicle drone: ... yes and then she will explosively vomit green vomit all over the room.
Steve Ballmer: Genius. Absolute genius. We need to go big with this. Vomit is going to be the new Google! The kids love vomit! Bill's going to flip when he hears this. Where's my iPhone, I gotta call him up right now...

Make me think of the E*TRADE baby commerical where the baby pukes, Microsoft took it to another level. Its bad but I still find it funny, and it causes more focus on Microsoft, good and bad.

Upchuck in movies or TV: fine
Upchuck in commericals: offensive to some?

Lol, at least they know its real purpose. The firefox 3.5 vid said their private mode could be used when 'buying a present'. Sure

ASTRALiNI said,
Lol, at least they know its real purpose. The firefox 3.5 vid said their private mode could be used when 'buying a present'. Sure :p

At least it spares them from the vomits.

Relatively speaking... this ad doesn't seem that bad

the washington blog rant is based on a rant from another blog / tech site.

It's a viral ad campaign that's done exactly what it was set out to do. Its been shared in numerous forums (including Mac ones), its been passed through email inboxes and its made the newspapers. Seems like a success to me. Microsoft may officially "remove" the ad, but that baby has become a rolling stone.

Steeley said,
It's a viral ad campaign that's done exactly what it was set out to do. Its been shared in numerous forums (including Mac ones), its been passed through email inboxes and its made the newspapers. Seems like a success to me. Microsoft may officially "remove" the ad, but that baby has become a rolling stone.

Exactly, I dont think most of these people understand marketing.

Mike415 said,
Exactly, I dont think most of these people understand marketing.
I understand marketing perfectly. The problem is that the group this ad targets (the tech community) already knows about IE 8. For everyone else (the non-tech savvy), this is a very negative ad that will be taken the wrong way. Hands down a poor choice, even if the goal was to simply generate buzz.

M2Ys4U said,
There is no such thing as bad publicity.

Except when the product is IE.

Is it just me or is it a coincidence that this advert comes out at a time when it's under investigation by the EU and will most probably be forced to include competing browsers with the OS? This further reinforces the notion that IE only now has to compete / market itself because it can't ship its browser as the default, and thus has lost its monopolistic advantage (at the least in europe). A more significant vindication of the EC's decision could not be found.

liberatus_sum said,
Except when the product is IE.

Is it just me or is it a coincidence that this advert comes out at a time when it's under investigation by the EU and will most probably be forced to include competing browsers with the OS? This further reinforces the notion that IE only now has to compete / market itself because it can't ship its browser as the default, and thus has lost its monopolistic advantage (at the least in europe). A more significant vindication of the EC's decision could not be found.

No more of a coincidence than that said EU investigation mysteriously began right before they were going to release a new browser.

Hahahah that made me laugh, I've got to admit!
But for an Internet browser? Please tell me it doesn't have to do with how IE displays pages, because it's more IE who makes me puke all the time, not following the standards

PsykX said,
Hahahah that made me laugh, I've got to admit!
But for an Internet browser? Please tell me it doesn't have to do with how IE displays pages, because it's more IE who makes me puke all the time, not following the standards ;)

Try paying attention to the ad. It's made quite clear why the woman is puking (and it was amusing).

waruikoohii said,

Try paying attention to the ad. It's made quite clear why the woman is puking (and it was amusing).

There is enough ambiguity to suggest a drive-by malware infection from which IE suffers perennially caused the pornographic allusion. Only at the end does superman(dean cain) try and rationalise the response; which is odd because every browser I know of already supports private browsing in some form or another. Not only but also, this is highly suggestive that the private browsing mode's only function is to hide salacious activities when there are many moralistic applications of the technology.

liberatus_sum said,
There is enough ambiguity to suggest a drive-by malware infection from which IE suffers perennially caused the pornographic allusion. Only at the end does superman(dean cain) try and rationalise the response; which is odd because every browser I know of already supports private browsing in some form or another. Not only but also, this is highly suggestive that the private browsing mode's only function is to hide salacious activities when there are many moralistic applications of the technology.


Firefox was the last to get Private Browsing, but yea, all of them have it now. Not everyone knows that they can watch porn without leaving traces though.

andrewbares said,
[...] but yea, all of them have it now. [...]

Opera doesn't have it yet For some reason, Opera Software are behind on this.

Of course! That's where I saw that guy!

Boy, Superman got fired from delivering Pizza's to now having to sell Microsoft's products! Still don't sell.

I don't know if it's the worst ad ever, but it's up there. What kind of retarded marketing department would approve this? "Hey, I've got an idea... let's make our customers associate IE 8 with vomiting!"

Since you both missed the point... They are associating competing browsers with vomitting. Try watching it again.

boogerjones said,
I don't know if it's the worst ad ever, but it's up there. What kind of retarded marketing department would approve this? "Hey, I've got an idea... let's make our customers associate IE 8 with vomiting!"

I vomit too when I see it being used. The best and truest advert they ever made.

boogerjones said,
I don't know if it's the worst ad ever, but it's up there. What kind of retarded marketing department would approve this? "Hey, I've got an idea... let's make our customers associate IE 8 with vomiting!"

A very clever one. I'd never heard of this ad until it was banned.

Kushan said,
A very clever one. I'd never heard of this ad until it was banned.


CNET had the article up there about a week ago when the ad was released. There's like 3 other ads that they made too, btw, and they all have this similar "humor" to them. I LOLed.

I didnt even know it was official. I thought some IE fan made it. To professionalism, Microsoft!

Meanwhile could you imagine ANY other marketing team come up with this? Apple??

NPGMBR said,
I think its ******* hilarious!


It would be even more more hilarious if family was from "The Brady Bunch" 1970's TV series.