Microsoft rated third among global brands in 2011

Microsoft is still among the world's biggest brand names, according to a newly released list of the top 100 global brands. The list, from Interbrand, puts Microsoft in the number three position for the year 2011. The actual monetary value of Microsoft's brand was $59.1 billion in 2011 although the list shows that number to be three percent lower than the previous year.

Cola Cola is the world's number one brand, followed by IBM at number two. Microsoft competitor Google is in the number four position while processor maker Intel is in seventh place. Apple is shown to be in the eighth position on the list and HP is in the number 10 slot.

The list shows that Google's value surged up 27 percent from the year before and if it continues at that pace, could beat out Microsoft and be in the number two slot for next year's brand list. While Apple is in the eighth spot, its value went 58 percent higher than the previous year.

Interbrand creates this annual list based on a number of factors including a company's financial performance, the role of a brand in the purchase decision process, and the overall strength of a particular brand.

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9 Comments

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KingCrimson said,
I don't get it. Apple had way more sales and profit and fanboying in 2011...

It's not just based on sales figures, it also measures their reputation amongst other things. Nokia were number eight in 2010, they've dropped a lot.

Godlike_Ape said,

It's not just based on sales figures, it also measures their reputation amongst other things. Nokia were number eight in 2010, they've dropped a lot.


ah, was wondering for that, must've read over it was wondering why tech companies where beating oil companies

The fact that their value dropped by three percent while Apple's and Google's value went up considerably is surprising.

WOW!!! Seriously if this is accurate and Windows 8 is at least a good tablet OS then 2012 and 2013 will be great years for them back at the top.