Microsoft's already made a nearly $2 billion marketing commitment for its Windows 8 operating system, and it appears the company isn't done with its marketing efforts just yet.
A new 30-second commercial for Microsoft's new Office 365 Home Premium service has been uploaded to the company's YouTube page, touting the cloud storage and syncing capabilities of the service as well as the fact that up to 5 PCs or Macs are included in the yearly $99 subscription cost.
While the fact that a company of Microsoft's stature is advertising a newly released product or service isn't surprising, the fact that it's advertising a service in its Office line is. Previously, Microsoft's done little advertising for its Office productivity suite, instead relying on word of mouth – and, honestly, the fact that there simply isn't much in the way of competing software with the same amount of features and polish.
With Microsoft attempting to transition customers to a new subscription model with Office 365, however, the company clearly wants people to know about the service. Earlier this week, it also released a video featuring company CEO Steve Ballmer discussing how he uses the service.