Microsoft renames Azure services, updates privacy policy

It looks like Microsoft is renaming Windows Azure, too, after killing off Windows Live as part of its re-branding strategy. The company isn't clear on whether or not they'll be retaining the Azure branding though, or if this is just a simple change to billing. It appears to be the latter, however, to simplify the way that customers are billed to avoid using the services' names multiple times in one statement.

The information came in an email sent to customers of the service today, and you can read the full text at the end of this article.

Prior Service Name New Service Name
Windows Azure Compute Cloud Services
Windows Azure Platform - All Services All Services
Windows Azure CDN CDN
Windows Azure Storage Storage
Windows Azure Traffic Manager Traffic Manager
Windows Azure Virtual Network Virtual Network
AppFabric Cache Cache
AppFabric Service Bus Service Bus
AppFabric Access Control Access Control
SQL Azure SQL Database
SQL Azure Reporting Service SQL Reporting

The company also updated their privacy policy with some interesting changes too, which we'll look into and report back on if there are any major changes, however it appears to be to protect themselves in regards to the Patriot Act. The changes to the names of the service will not come into effect until a few weeks time, although Microsoft didn't specify when.

We should note that it appears this is for the billing system only at this point, we will wait for Microsoft to clarify this point. 

Full email text:


Dear Customer, 

In the coming weeks, we will update the Windows Azure Service names that appear in the usage records you download. These are only name changes – your prices for Windows Azure are not impacted. The table below summarizes the changes: 



Prior Service Name New Service Name
Windows Azure Compute Cloud Services
Windows Azure Platform - All Services All Services
Windows Azure CDN CDN
Windows Azure Storage Storage
Windows Azure Traffic Manager Traffic Manager
Windows Azure Virtual Network Virtual Network
AppFabric Cache Cache
AppFabric Service Bus Service Bus
AppFabric Access Control Access Control
SQL Azure SQL Database
SQL Azure Reporting Service SQL Reporting
 

 

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15 Comments

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It's nice to see all these major brand structure changes before Windows 8. Everything's coming together nicely now.

Well, either Microsoft have managed to trademark the words "Storage" and "Cache", or they're just making the bills a bit easier to read. Please let us know as soon as you have clarification on this very important point ...

"It looks like Microsoft is renaming Windows Azure, too... The company isn't clear on whether or not they'll be retaining the Azure branding though"
Typically inaccurate neowin reporting. They're perfectly clear on whether Azure branding is being retained when they say "These are only name changes - your prices for Windows Azure are not impacted"

Clearly "Windows Azure" is the uber-brand and they're just taking those words out of the individual services. Never let facts get in the way of a good soundbite though, eh? Still, at least you came up with an accurate headline.

Too many name changes though. I thought the whole rebranding that came with Windows Live was supposed to fix all the product naming conventions.

netsendjoe said,
Too many name changes though. I thought the whole rebranding that came with Windows Live was supposed to fix all the product naming conventions.

Windows Live? I thought they changed Windows Live to Microsoft Account.

Odd that they rename Azure Compute to Cloud Services rather than Compute Services. I mean, the whole thing is a cloud service. Better to be specific, as they are with the other names, to avoid confusion.

Brian Miller said,
Didn't they learn anything from the whole differing version of Vista's product line fiasco?

MS Servers. Done.

Market scope is totally different here. It's not going to be like grandma buying an Azure service.
I have to agree though this sounds a bit messy at the moment.

So what will be the umbrella brand to indicate that these products are part of Microsoft's hosted services?

Simon- said,
So what will be the umbrella brand to indicate that these products are part of Microsoft's hosted services?

"Windows Pay Us Every Month"

Simon- said,
So what will be the umbrella brand to indicate that these products are part of Microsoft's hosted services?

"Microsoft Cloud Services"

Nice and easy, eh?