Microsoft reportedly will change Windows Azure brand name to Microsoft Azure

Microsoft is reportedly planning on changing the name of one of its biggest services, just a few weeks after it rebranded its SkyDrive data storage service to OneDrive. Today, ZDNet reports, via unnamed sources, that the company will soon call its Windows Azure cloud service Microsoft Azure.

Unlike the SkyDrive-OneDrive rebranding, which was forced on Microsoft after it lost a trademark battle, the rumored change from Windows Azure to Microsoft Azure is purely an internal decision. While Windows Azure was first announced in 2008 as "Windows in the cloud", the service and its tools have evolved since then to include support for running Linux in Azure-based servers, along with other tools like Java that are not based on Windows.

ZDNet says Microsoft will announce the name change on Tuesday, while the actual rebranding will occur on April 3, the second day of the company's BUILD developer conference in San Francisco.

Microsoft has been moving more of its services to Windows- Microsoft Azure, including Skype and soon OneDrive. It's also being used more in online games, including 2012's Halo 4 and this month's Titanfall on the Xbox One. In 2013, the company announced that annual revenues from the Windows Azure division had exceeded $1 billion.

Source: ZDNet | Image via Microsoft

Report a problem with article
Previous Story

HTC One detailed in another leaked video prior to release

Next Story

Blackberry OS 10.3 screenshots leaked, leaked OS now available for Z10

36 Comments

View more comments

xankazo said,
You spoil the fun. Bashing at Microsoft used to be fun, you know. /s

sorry, honestly sorry, but they 'may' have upped their game, maybe, but still sorry...............it must be horrible living in the hope of a company meltdown, purely horrific...........:(

The service is running on a special build of Windows Server and adapted Microsoft technology. Virtual machines and isolated instances run in Hyper-V. Third-party tools like PHP, MySQL and Java are not different. They run on Windows.

Users (developers) don't notice that though. The name "Windows" might thus be inappropriate as a part of the branding.

ditoax said,
No idea why it had the Windows branding in the first place. It had nothing to do with Windows!

It was likely initially a marketing ploy. Get Azure noticed by making it a "Windows" product. Now that it's a brand known on it's own, it doesn't need the Windows tag anymore.

ditoax said,
No idea why it had the Windows branding in the first place. It had nothing to do with Windows!

The core of Azure is Windows NT based, the software and platform services are also Windows NT based, and it also run atop Windows NT servers.

However, what it can do is not limited to just Windows or Microsoft software, and that isn't even including the VM solutions it can host running other OSes.

The misconception that Azure only supports Microsoft software/solutions is why the branding change is a good idea.

Albert said,
no idea what it was then. no idea what it is now. simply not interested.

thanks for sharing, glad we could get the full depth of your insight

Albert said,
no idea what it was then. no idea what it is now. simply not interested.

VM hosting. Why buy a server when you can just lease theirs?

Xenomorph said,

VM hosting. Why buy a server when you can just lease theirs?

Azure is far more than VM hosting, although it does a brilliant job of distributed VM hosting.

Azure is complex and continues to advance at an amazing rate. I was going to try to find a good 'layman' article on Azure, but even the ones I found from last year are horribly outdated.

Mobius Enigma said,
....

I like to tell my people it's Microsoft's answer to IBM's mainframe technology with a better payment model.

But my people know how mainframe works because that's currently our workhorse.

deadonthefloor said,

I like to tell my people it's Microsoft's answer to IBM's mainframe technology with a better payment model.

But my people know how mainframe works because that's currently our workhorse.

That is a good way to get them thinking about it.

However, even that only scratches the surface of what it is capable of handling. I still have a heck of a time trying to explain the entirety of what Azure is, so I tend to just explain the specifics that are important to specific situation/enterprise.

Azure started out as an agnostic distributed platform and overnight started taking on many roles that go beyond traditional definitions.

Yet another ground breaking progress! I believe the marketing people were sweating 24/7 for months to come up with this revolutionary new name!

Microsoft, just leave out the words Microsoft or Windows.

Like this: Azure
Or: azure

Much better right?... RIGHT????

Showan said,
Microsoft, just leave out the words Microsoft or Windows.

Like this: Azure
Or: azure

Much better right?... RIGHT????

Microsoft (no pun intended), made a name for themselves by prefixing all their products with 'Microsoft' very early on.

When you make a lot of technologies and software, it is a wise choice, especially back in the 1980s when they were a tiny company in comparison to Apple. (Who also prefixes their name on their products successfully.)

A lot of other software companies have come and gone because after their software was relegated to history or replaced, end users hand no knowledge of the company itself.

This is True. But this is different times. The best thing Microsoft did was, keep the name Microsoft or Windows off of Xbox.

Showan said,
This is True. But this is different times. The best thing Microsoft did was, keep the name Microsoft or Windows off of Xbox.

I have to agree, especially with the timing of the anti-trust and the overall perception of Microsoft in the 00s.

As their brand is still recovering (which it has a lot in the past year), Microsoft is less of a detriment to public perception than 'Windows' at this point.

Could be that the word might be 'owned' by someone else. Officially naming the service 'Microsoft Azure' and referring to it as just 'Azure' might be safer.

Makes sense. Azure doesn't really fit under the "Windows" brand.

I hope the logo will just say "Azure" (kinda like the Microsoft Office simply says "Office"). :)

Commenting is disabled on this article.