Microsoft retail store revealed [Pictures]

TechRadar send word that on their way to a meeting at Microsoft's head quarters in Redmond, Washington they spotted a model of the planned Microsoft retail store.


Image credit: TechRadar

The model is a 1/18th scale of what Microsoft is planning for the future. In a light and airy atmosphere and crammed with laptops, PCs and the essential copies of Windows and Office it looks all a little too corporate for a retail store.

Interestingly from TechRadar's pictures you can spot pear shapes set as the desktop wallpapers on the laptops dotted around the store. Microsoft regularly takes digs at Apple in internal fun posters and internal videos so it's not surprising to see.


Image credit: TechRadar

We first unveiled the Microsoft retail store concept back in January and have since reported that Microsoft is planning to open retail stores, specifically in Europe.

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73 Comments

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Instead of opening a Microsoft Store they shud sell this 1/18th scale version of Microsoft Store lol :)
It looks Cool!

Sorry bud, comment #20 beat you to it.. I also wanted to make the punchline as you did, but I read the article and comments prior to getting previously already had lulz in #20.

That store is going to be a nightmare to work in. Employees will be treated like the neighborhood geek, except they'll be held accountable for their answers/reasoning. If anything, it'll make MS look WORSE to their customers.

MS never had a face to them before, you just went to a store and got a PC with some software on it. You want real answers and they tell you to contact the OEM for support.

At the MS store, employees will look clueless if they can't answer your questions, and if they send you on a support chase, they'll just make people upset. On the other hand, they can't answer every crazy question about what can go wrong with Windows. What are they going to do?

Are they going to really give customers that old stinker where they can't really tell you anything if you have 3rd party software on your system?

...and where's the Zune section? The 360 section? The Surface station? The cell phone center? Is this just a Windows/Office store?

To many windows flags all over the place.

Apple scored big with less is more design; MS should pick up on that theme.

Looks nice! I hope they open some here in Atlanta. It would make some good competition against the Apple Store.

This looks really good. As I have stated in a reply above, I really hope Microsoft start to produce their own PCs which they can optimise for Windows, just like Apple do with their Macs. Microsoft are already optimising their keyboard and mice for Windows 7, so I think it really would be good if they just created the whole package, optimise it for Windows and sell it in these stores when they are opened. If Apple can do it and get 5 hours battery life, even when you use Windows on a Mac, then Microsoft may be able to do it.

This would also mean less/no bloat and rubbish which companies like Toshiba, Dell and Sony usually install onto the operating system to start with.

I'm so glad I'm not the only one that thinks it's a good idea for Microsoft to make their own computers. I've seen them make great hardware products before (I own a 10 year old wireless intellimouse blue that still works great to this day and has months of battery life). If they can make a high quality computer with just a clean installation of Windows with no bloatware whatsoever, it would give OEM's some competition.

I disagree. The only reason why Microosft is so successful is that they license Windows to many vendors. If MS starts making their own PCs, then all those vendors will most likely switch to Linux instead because it makes little sense to use the OS from the same company that's competing with you. Microsoft would have to work really hard to catch up, and if that fails, then they're going to have to work even harder to gain the trust of the PC vendors.

The best Microsoft can and should do, is just work closely with the vendors, and try to create a great Windows experience and ensure the hardware is more top-notch.

If you look at the reflextion in the window on the top right it looks like the picture was taken in the starship enterprise.

warwagon said,
If you look at the reflextion in the window on the top right it looks like the picture was taken in the starship enterprise.


Hey, you are not supose to see that... That's where MS does all their top research... in space :P

Hope they sellsome desktops, I only see laptops there... mabe some netbooks. But hey! Desktops Desktops! Mouses, Keyboards, Media Center remotes, webcams..

Hope they will sell more Media Center stuff.

I actually think it looks nice. It's very sleek... I hope these stores will make it to the states. I saw the mention that it was geared more towards Europe for some reason. I like it so far.

What is this? A retail store for ants!! How can people be expected to buy Microsoft products when they can't even fit inside the store? It should be... 3 times larger!

Hmm....it looks nice, but I'm very skeptical about this. This may work in Europe, but I don't ever see it being successful should they try this here in the States. What would be the incentive to go to a Microsoft store when their products are readily available in any number of retailers' stores (Best Buy, Tiger Direct, Walmart,etc.)?

To expose themselves and to educate people on their products and how they tie in with eachother further, all in a different and friendly environment compared to other stores.

I would have expected a 'Microsoft' store that would have all the peripherals, xbox, games for windows. It's a shame, they could show off the whole Microsoft living room etc. They should pay me for these ideas...

Takes up a lot of floor space, must be expecting huge crowds... Its a bit stark and uninviting if you ask me, but all brand specific stores are. Too corporate and expensive looking... I prefer a store like JB HI-FI (I'm Australian) where they have pretty much everything electronic and good deals and prices.

Honestly, I am really hoping (yeah, this sounds crazy) that Microsoft will brand their own line of computers and laptops. When people compare Microsoft systems to Apple Macintosh computers, they are literally not comparing "apples to apples" (pardont the pun). Microsoft, for the most part, only makes software.

It is insane to think that anyone could make an operating system that would work flawlessly with any possibly hardware configuration imaginable. I think that Microsoft has done a wonderful job over the years, but just imagine, if they built their own brand of computers.

This line of computers and laptops would be tested extensively against a known set of hardware configurations. The result would be an incrediblly stable and reliable product line. The cost would like go up considerablly, but think many would pay for the privelage. Throw in direct customer support for the products from the Microsoft Store, and you have a winning business model (that has already been proven).

It may sound far-fetched, but really think this could ultimately be a great move for Microsoft. They basically create their own line of systems while selling and directly licensing their software to private consumers and corporate vendors. The result could be more competition (better prices) and better products for the consumers.

Microsoft already create some hardware - keyboards, mice, webcams and who could forget the Xbox 360? Therefore, I think it would be really good if they created their own computers. If they could make some with as good hardware as Mac OS X, that'd be brilliant as they'd really be able to optimise it for Windows and it could provide many benefits over the current computers you can buy from Dell, Toshiba and the like.

All I need is 5 hours battery life, like the Macs I've experienced

MS making their own machines would be very bad... It would not only push costs up it would also kill tons of hardware competition.

I doubt MS will ever make their own since they pioneered the current OEM situation in the 80s.

bradsday said,
This line of computers and laptops would be tested extensively against a known set of hardware configurations. The result would be an incrediblly stable and reliable product line.


The Xbox's RROD pretty much shoots down that argument IMO.

TheJudge said,
so obvious from MS ads *HP* lol :D


Well there was a Sony Vaio in one of the ads...

I hope Microsoft puts some more mid-range to high-end computers. None of that cheap crap.

CrossCheck said,
It would have been better if the pear was an apple that was eaten to the core

apple has patented and trademarked every possible apple logo (might as well add all fruit in there). Even Johnny appleseed cant put apple in his logo

CrossCheck said,
It would have been better if the pear was an apple that was eaten to the core

Or a rotten apple with a worm coming out of it hehe.

Patented and trademarked doesnt really prevent parodies though in law through "fair use" - so a modified apple could have been easily used.

How is having a pear on the screen a dig at Apple?
I see it more of "Microsoft going pear shaped". More a sign of the times?

java2beans said,
They can't use pear shape. Carly from iCarly already has that on her laptop.

Sadly...I thought that too. Amazing what you pick up while watching TV with your kids.

VIVIsectVI said,
Sadly...I thought that too. Amazing what you pick up while watching TV with your kids.


I was going to say the same thing too. As I sit here watching iCarly!