With little sign that Apple Computer's digital music dominance is on the wane, Microsoft's top Xbox executive is helping to look at ways to refocus the software company's music strategy.
It's not officially a corporate reshuffle, and he definitely isn't giving up his duties launching the upcoming Xbox 360. But Senior Vice President Robbie Bach, a 16-year veteran of some of Microsoft's most successful projects, is starting to look more closely at ways to improve the company's position in the music business.
As first reported in the Wall Street Journal, Microsoft CEO Steve Ballmer has asked Bach to help rethink the company's digital music strategy, currently fragmented among multiple divisions and a multitude of partners with different, often incompatible Windows-associated products.
News source: C|Net News.com