Microsoft set to offer Pro Photo Tools for free

Microsoft likes digital photography enthusiasts as customers, and on Thursday plans to release a free new utility designed to keep them wedded to Windows.

Pro Photo Tools is geared for photography professionals and enthusiasts, and its first notable feature is the ability to geotag photos, or add geographic information showing where the picture was taken. Geotagging is an onerous chore with today's technology, but camera makers are working to build it into cameras, and it can pay off down the road.

Link: CNet

Report a problem with article
Previous Story

Neowin Interview: Erik Johnson Of Valve

Next Story

Backup Platinum 4.0

25 Comments

Commenting is disabled on this article.

Microsoft should start offering their operating systems for free. If they want to get some respect back after Vista's flop. And most professionals use Adobe tools. Not Microsoft photo tools.

wow, how can a PRO tool be this useless? at least it should do image level, contrast, color balance, and resize. this Protool does non of that. and, this tool is for photography professionals and enthusiasts? what a insult to the intelligence of people who downloaded it![/b]

(leo221 said @ #12)
wow, how can a PRO tool be this useless? at least it should do image level, contrast, color balance, and resize. this Protool does non of that. and, this tool is for photography professionals and enthusiasts? what a insult to the intelligence of people who downloaded it![/b]

and it seems microsoft says nothing about what this piece of junk does at their web site. this is a fvcking scam to push out .NET 3.0 and their virtual earth crap.

Ah yes, but look, you can GeoTag it! Come on, how many times have you looked at your photos and thought to yourself, "If only there was some way to Geo Tag this....".

What an exercise in futility.

There is a problem with their design. Most cliche photographers are environmentalists. And most environmentalists use mac's because they think that for some reason since mac is less than Microsoft they are more environmentally friendly or some bull. Now of course this is just a cliche.

Seems more like an attempt to keep Microsoft's Virtual Earth relevant rather than Windows.

It's not a Pro app, not because it lacks x64 support but, because it's not Adobe Bridge or Lightroom or Apple's Aperture.

That's hilarious... First Adobe waits for MS to commit to Silverlight and THEN opens up SWF & FLV (obviously MS won't allow Silverlight to be stillborn by embracing and extending that) to popularize their platform agnostic runtime AIR (threatening MS's bread & butter)... and then the next day you hear about MS releasing pro photo tools (threatening Adobe's bread & butter) for free*!

(HalcyonX12 said @ #8)
That's hilarious... First Adobe waits for MS to commit to Silverlight and THEN opens up SWF & FLV (obviously MS won't allow Silverlight to be stillborn by embracing and extending that) to popularize their platform agnostic runtime AIR (threatening MS's bread & butter)... and then the next day you hear about MS releasing pro photo tools (threatening Adobe's bread & butter) for free*!

And this even come close to threatening Adobe how? This is nothing compared to what Adobe has in their portfolio

(neufuse said @ #8.1)

And this even come close to threatening Adobe how? This is nothing compared to what Adobe has in their portfolio

Remember one of adobes head people is now a high up in microsft so this is a start.

(majortom1981 said @ #8.2)
Remember one of adobes head people is now a high up in microsft so this is a start.

He will regret that decision. This is what HalcyonX12 was referring to:

http://www.adobe.com/openscreenproject/

Adobe has the industry support, and with good reason. Adobe doesn't try to screw its partners and customers over. At least, not nearly as much as MS does. Silverlight will go the way of HD-DVD.

But I encourage Microsoft to try and top Photoshop and/or Painter. It's these "free" knockoffs and other half-baked Microsoft junk that I don't like. They're nothing more than craplets, and there is better open-sourced freeware out there. That's pretty sad coming from a giant megacorporation!

MS just doesn't seem to be serious about most of it's new projects, other than Windows and Office. If you're going to take on other companies, you either go all the way or you don't do it at all. Trying to con users into it through preloads and other schemes isn't going to fly. Flash is successful because Adobe pioneered a product that didn't exist before. MS, as usual, just plays catch up.

Why do we need these MS knockoffs when they aren't superior to the originals?

(toadeater said @ #8.3)
MS just doesn't seem to be serious about most of it's new projects, other than Windows and Office. If you're going to take on other companies, you either go all the way or you don't do it at all. Trying to con users into it through preloads and other schemes isn't going to fly. Flash is successful because Adobe pioneered a product that didn't exist before. MS, as usual, just plays catch up.

Usually MS seems to dabble in different markets until they become either a threat or lucrative, either way then they start to build a product until it gains a fair lead and then lets the product stagnate until a threat comes along. As a corporation that has to answer to its shareholders, the bottom line is to make money. Trying to be a leader in many markets at a mature share price puts them in a situation similar to Dell, their resources have to be used efficiently and they have to deliver products with minimum overhead to make the most money for their investors. If the stock stays at the same level then investors will start to lose interest. Windows and Office cannot support MS alone and may bring in less money than they used to during the time when MS was growing rapidly due to the internet taking off and everyone buying PCs (which represents a part when MS grew larger, now MS may still bring in the same amount of money with these same people upgrading their PCs, the rate of growth is lower so the stock price is not making such a large change so fast), so they have to go into other markets with the 360, Zune, MCE, etc. and while those markets are on the verge of helping MS, they also have to get into new ones to have more growth in the future, and funding these new projects at a loss means MS can't spend all their resources on them until they see a chance to really turn a huge profit. So MS has to be pretty good at juggling and that means when a product is really benefiting the user they have less incentive to work on it because the user already has a reason to buy it.

How can you say its not 'Pro' because it doesnt support 64-bit ? Damn its just a name folks.
Just wait, they might be working on a better 64-bit version.

(Doli said @ #7)
How can you say its not 'Pro' because it doesnt support 64-bit ? Damn its just a name folks.
Just wait, they might be working on a better 64-bit version.

64bit allows more ram to be used meaning better photoshop performance. Any pro photographer will be moving over to 64bit to take advantage of the more memory available. So by having it only 64bit they will be limiting it to the photographers who have not moved to 64bit.

And no Pro photographer is going to be using a crappy little Microsoft metadata editor over more capable products. Where does x64 support come into it? Do you really think a pro concerned with geotagging hasn't equipped themselves with a GPS rather than crudely punching in addresses in Virtual Earth to get coordinates? This simply isn't a pro app, and x64 support isn't as important as you think.

"...plans to release a free new utility designed to keep them wedded to Windows."

Right. A free photography utility is the "make or break it" point of retaining a Windows customer

Only the biased ignorance of c|net could come up with a line of crap like that. Too bad they don't hire writers that were able to get through elementary school English.

So basically all it allows you to do it edit the metadata of photos? And doesn't even support x64?

Gee, thanks Microsoft

(majortom1981 said @ #4)
Your a little late they were released yesterday.

Also they are not PRO because they dont support 64bit.

http://www.microsoft.com/downloads/details...ylang=en&tm

WARNING these do not install on 64bit which means they are not PRO tools.

The funny thing is it specifically detectsa that your running 64bit and doesn't install lol.


Yes because the definiton of professional is x64... last time I checked a professional was someone who made money doing work... not how many bits their CPU's word size is

How about releasing the Desktop Optimization Pack for people who don't have Software Assurance (SA) customers instead. These tools are readily available for Linux, press on a disc and should be available to all Windows users without having to go through the hoops of creating a custom WinRE disc. Just a thought.

You do understand that it's not an "ether/or" choice. MS, or any large company, can make both products. So complaining here about a product that is not related to the article is... well, unnessasary.

Though I do agree that there are many tools and applications that MS should work on to improve it's OS.

Peace,
James Rose
New York City