Microsoft shows off new concepts for Windows 8 in-app ads

Microsoft introduced their concept of ads inside Windows 8 apps a year ago and since then a number of app developers have used such ads to generate revenues. This week, Microsoft revealed some more Windows 8 in-app ad prototypes that it is showing off this week as part of the Cannes Lions conference.

A post on the Microsoft Advertising blog includes some videos of the ad prototypes in action. One of them is shown above, as an interactive ad for Dell inside the Bing Sports app. As you can see, the banner ad inside the app can be touched, with its content rotated inside, without actually leaving the app itself. Once the ad banner is fully activated, the content can be manipulated via touch. mouse or even by physically rotating a Windows 8 tablet, if available.

Yet another ad prototype has been made to promote Vans Shoes from inside the Skype Windows 8 app. Microsoft states:

The concept would give two Skype callers the ability to simultaneously design a Vans-branded skateboard park while they’re on a Skype video call together. As a reward, the Skype callers are taken on a video ride of their park with a Vans Pro skater.

The blog shows off even more concepts for Windows 8 in-app ads made for Mercedes-Benz USA, MasterCard, and All Saints clothing. Microsoft says they will work to bring a number of these prototypes to a beta stage that will then be turned into full ad products for any company to use.

Source: Microsoft

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Gee, who didn't see this coming? Windows USED to be an operating system, now it's just a platform for ads.

Edited by John Nemesh, Jun 18 2013, 8:07pm :

Funny how spam and ads used to be hated by all. Now that everybody can get in on the ad money with their crappy apps it's become an acceptable thing.

I just hope these ads don't have hidden "popup" features.. that try to get you to install iView BS... or fake antivirus crap. Some legit companies don't know what kind of ads they're putting in.

I actually this is a great idea! I HATE how ads are shown in phone apps, so if they were able to put ads in an interesting and less obtrusive way like this... that'd be really great

stop browsing the web, ads are everywhere.
Guess what, newspapers relied on them for years. It's what paid for the costs.....

jeez....

chrisj1968 said,
if this is MS's vision for future computing.. no thanks!
Its great thiough if you have contrent filtering ;P Free music

So you'd rather have big fat ads at the top/bottom of the app? This is MUCH more better while providing income to the devs.

j2006 said,
So you'd rather have big fat ads at the top/bottom of the app? This is MUCH more better while providing income to the devs.

MUCH moar betterererer

So your allowed to fiddle with the ads now...

It's all good until the Viagra ad pops up while Lil Timmy and family are Skyping with Grandma...
And Lil Timmy accidentally launches the interactive sex scene....

Rotates screen and there's clothes all over the place...
Bodies a rubbin on each other.....

Grandma yellin Paw-Paw that he needs to buy some of them Agra pills....
Dad trying to get out of the ad, Grandma saying let it play because she hasn't felt alive in 20yrs....

Lol.... J/k

If you know anything about the Microsoft Advertising platform, they don't put inappropriate ads like that where there is a possibility of a child using it.

dvb2000 said,
adblock8++ anyone?

Sure, you could go ahead and block them somehow but honestly if you're getting a great free app that's ad supported why wouldn't you cut the developer some slack. It's how they're trying to make a living. The ads I see in the bing sports and news apps are so minor though, you can scroll right past them without a second thought really. Compared to ads that are in your face or ones where they take over the whole browser window and you have to wait 10 sec before you can hit the skip ad button.

I absolutely support this kind of advertising. Its interesting enough to attract you without inhibiting your ability to bypass it if you want. This is how advertising should always be, highly interactive, engaging and yet ready to be ignored should you choose to.

dvb2000 said,
adblock8++ anyone?

And if it was up to you we would have a world of no free apps. Denying someone their fair pay....I wonder how u would like someone taking away ur money u worked for.

ctrl_alt_delete said,

And if it was up to you we would have a world of no free apps. Denying someone their fair pay....I wonder how u would like someone taking away ur money u worked for.

Its their own fault with their "race to the bottom" to find the sleeziest networks with no thought for the end users safety.

How many times have you seen malware/adware downloaded from reputable websites adverts ? DOWNLOAD NAO! FREE MUSIC! Its a trap for anyone not tech savvy.

Screw them all, If you want your advert to show stop using these sleezy networks and host a static jpeg on your server otherwise its getting blocked.

TPreston said,
Its their own fault with their "race to the bottom" to find the sleeziest networks with no thought for the end users safety.

How many times have you seen malware/adware downloaded from reputable websites adverts ? DOWNLOAD NAO! FREE MUSIC! Its a trap for anyone not tech savvy.

Screw them all, If you want your advert to show stop using these sleezy networks and host a static jpeg on your server otherwise its getting blocked.

then if you have those almighty righteous thoughts then why use the free apps and free websites? why not just go buy the paid apps?
it's their fault? that's the sleaziest thing I've heard all week.

so you think it's right to deny someone their fair pay that they've worked for and think it's ok for you to use without contributing a single thing.

websites and apps should start adblock detection which if they find you blocking their ads they block you from accessing their content. that we you can either use the paid version or pay them through ad views.

it seems there are many sleazy people in this world. using other people's things without a modicum of remorse then turn around and say it was other people's fault.

Yep I'm fine with that, And I hope it gives the webmasters something to think about.

Do they care that their adverts are infecting elderly or disabled peoples computers with malware or adware ?

If you don't want your adverts blocked then stop using these sleazy privacy infringing advertisers. Otherwise you've only yourself to blame.

Why would you need to block these ads? These are much less obtrusive and creatively placed instead of at the top and bottom where you always see them. This is a great idea while not inconveniencing the user.

TPreston said,
Yep I'm fine with that, And I hope it gives the webmasters something to think about.

Do they care that their adverts are infecting elderly or disabled peoples computers with malware or adware ?

If you don't want your adverts blocked then stop using these sleazy privacy infringing advertisers. Otherwise you've only yourself to blame.

is there any lower you can go? trying to justify your actions by using other people's afflictions?

then why don't chip in to help? I volunteer my hours of my time at my church to teach computer classes I call "internet etiquette" where I teach youngsters and elderly how to navigate the internet and how to deal with ads (because they want to click on everything). I believe I've helped a lot of people navigate the internet safely.

why don't you do the same and help out, instead of jumping on your high horse talking your righteous crap which you have done nothing to really help out those in the afflictions you claim you doing it to help? all you're doing is helping YOURSELF and to me that is being SELFISH.

popup ads are not cool and every browser has a popup blocker built in, but when you block both good and bad you end up hurting those websites and app developers that are legitimately trying to make a living.

if neowin didn't have ads I wonder if you would chip in to levy the cost of the writers and operating the site along with server and traffic cost, would you?