Microsoft shows off new Internet Explorer TV ad

 

Microsoft is getting ready to promote Internet Explorer in a big way with a new television commercial that is scheduled to make its debut sometime tonight. The official IE blog site has more information on the ad, as well as the commercial itself, which makes use of the song "Too Close" by UK-based singer Alex Clare.

The commercial was directed by Keith Rivers, who has created a number of videos and ads for Microsoft in the past, according to his personal web site. The new Internet Explorer commercial showcases a number of graphically rich HTML5 web sites and experiences, including the free version of the game Cut the Rope which Microsoft launched for IE 9 in January.

Microsoft's press release announcing the ad puts a lot of emphasis on the song "Too Close." According to Rivers:

What makes Alex Clare’s song so complementary to the advertisement is that it’s filled with uplifting energy and vocals that speak to what Internet Explorer stands for, a humble force powering your Web experience. The song carries you through a journey and re-energizes you, and Internet Explorer is all about that, giving the power to the user to focus on what you care about.

There's no word on which network or shows the new Internet Explorer commercial will be seen tonight.

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did anyone else notice that Skydrive website at the end?!?! it looked like a new version of skydrive in IE9 .. strange

Used ie9 for some time, still using it from time to time, the acceleration is much fter then chrome or firefox, and i do look forward to ie10.
One of the things i love about chrome is the syncronization of bookmarks, login info and settings, and as i roam alon, or reinstall systems, it's the logic way to go.

IE9 or IE10 are the best browsers for Windows Vista/7 IMHO because the usability of other browsers is even worse. IE9 has a number of horrible UI changes over IE8 but *still* better than Chrome which is too minimalistic or FF which is completely lost or Safari which is a typical Apple product offering too limited design.

It's a decent ad, perhaps even good, that is in the context of most of the crap ads MS produces. Yeah I wonder like someone else mentioned why the hell they are deciding to air these now instead of around the time IE-9 came out.

srprimeaux said,
I still prefer Chrome on the PC, Safari on the Mac. They're just more pleasant to use.

I use Safari on Mac although it's not the best browser on Mac.
I use IE9 on Windows 7 because it's the best browser on Windows 7 IMHO.

Renvy said,
What song is that?
Great commercial also spotted Deviantart!

Nevermind found it: Alex Clare - Too Close.

downhillrider said,
give me adblock plus with ie and id use it.

Go to Tracking Protection and add EasyList.. there you have AdBlock Plus, and you can even add a whole lot more lists to protect your privacy.

Very good for Microsoft, they CAN do adverts afterall - a tad late though, should have launched with IE9.

tuneslover said,
IE10 is very good, I love it. But why did New Work Times said "Amazingly Fast" about IE9?

Rendering and scrolling speed is excellent - it feels fluid and responsive.
Loading and opening new tabs can use some work though.

simplezz said,

Because they've never used Chrome before

Chrome used OpenGL, actually I am not even sure it is on by default yet (which is like... in the mercy of the GPU drivers).
IE9/10 uses DX10/11 (which is like... native and fast) and it is turned on by default.

tuneslover said,
IE10 is very good, I love it. But why did New Work Times said "Amazingly Fast" about IE9?

Because IE9 is amazingly fast. And faster than Chrome.

I saw this ad during last night's The Walking Dead and thought it was very cool! Unfortunately, like what others have said, IE (and in a way, Microsoft too) have a cloud of bad feeling around it. Slow, ancient, not cool, and whatnot.

Hopefully with cool ads like this one, IE will regain some "hipness" to it. I like IE9 (Chrome beta is my default browser).

Nothing they have shown presents anything unique about IE. Everything that was done could be done in other browsers. Try again, Microsoft.

bjoswald said,
Nothing they have shown presents anything unique about IE. Everything that was done could be done in other browsers. Try again, Microsoft.
They showed allot about Pinned sites and how pinned sites personalizes the address bar area you dimwit....lol....next time at least watch the video in its entirety...

bjoswald said,
Nothing they have shown presents anything unique about IE. Everything that was done could be done in other browsers. Try again, Microsoft.

Video and Audio. IE9 supports *normal* *common* media and audio formats.

IE9 is also the fastest browser with the best HWA.

The thing I hate about IE9 is the bookmarks bar looks so ugly, well out of place may be a better word. Hope they fix this to be honest!

CaptainSlow said,
The thing I hate about IE9 is the bookmarks bar looks so ugly, well out of place may be a better word. Hope they fix this to be honest!

I don't use the bookmark bar in any browser and that is why I cannot use Chrome for any extended period of time. It is almost impossible to move around without opening at least 5 tabs. In FF and IE I can at least click on bookmarks and jump quickly to another site.

Rudy said,
The browser that almost killed any innovation on the web is trying to bring it back?

If you mean the brower that has hardware acceleration before Chrome is trying to making a comeback, then yes.

Rudy said,
The browser that almost killed any innovation on the web is trying to bring it back?

If you mean the brower that has hardware acceleration before Chrome is trying to making a comeback, then yes.

I use IE9 for a few sites but mostly use FF which is what I'm typing this one now. As for the commercial - I like it caught me and had me to the end with the music and way it was setup.

I think the advertisement is well done. Of course, this is for IE9, and with IE10 coming out it I'd like to see what is different.

After giving IE another go with IE9, I haven't looked back at Safari. I love IE9 (And now IE10 as my only OS is the consumer preview)

McKay said,
After giving IE another go with IE9, I haven't looked back at Safari. I love IE9 (And now IE10 as my only OS is the consumer preview)
Well the problem was you were using Safari. IE9 is good, though.

a1ien said,
Google's Chrome ads were much better.

The problem with Google's Chrome ads is that they have nothing to do with Chrome. They're just showing people do stuff on the Internet; stuff that they could do with any browser. At least Microsoft is trying to show the strengths of IE 9 & 10 by showing the "beautiful" (aka, graphically intensive) websites.

JonathanMarston said,

The problem with Google's Chrome ads is that they have nothing to do with Chrome. They're just showing people do stuff on the Internet; stuff that they could do with any browser. At least Microsoft is trying to show the strengths of IE 9 & 10 by showing the "beautiful" (aka, graphically intensive) websites.

You can do all that on chrome.. so it's still what you can do with any browser..

firey said,

You can do all that on chrome.. so it's still what you can do with any browser..


you can pin sites in Chrome?

firey said,

You can do all that on chrome.. so it's still what you can do with any browser..


Most browsers do not have media capabilities, embed some HD movie on your site and the only browser that will able to run it is IE9/10 on Windows. Same thing for music.

Sure most other browsers can (without audio and video) allow you to play 2D games build on stuff like HTML5. They aren't smooth though, or if they are, I bet you are running a medium to high end PC. Try that on a netbook, an Intel GPU netbook. You will then see, that all other browsers are trash at performance.

Opera and Chrome are pushing OpenGL (runs like trash on Intel GPUs), instead of using DX10/11 (which is native and faster, possibly to cut costs?). Firefox has a gigantic GPU and Driver blacklist because of the way they implemented DX10 HWA, whereas IE9 and IE10 work just fine. Hell go check out W8 CP, guess which browser runs with HWA on default drivers? IE. Guess one doesn't use HWA with default drivers? Firefox (or commonly called Fire****s or Fireslow).

dhan said,

you can pin sites in Chrome?

Isn't it just easier to bookmark it in the browser? I mean it doesn't clutter the task bar then.

firey said,
I saw this ad last night during a commerical break of Walking Dead. Kinda fitting in some ways.

Because IE is soo dead, right..

GP007 said,

Not really.


I like the pinned sites feature and the superior security and tracking protection that is not native in your lame browsers.

jesseinsf said,

I like the pinned sites feature and the superior security and tracking protection that is not native in your lame browsers.

Opera honey

firey said,

Before Ie9, IE was mostly used for downloading another browser.


Sadly. IE9 is the fastest rendering browser out there. It has its problems like the poorly many options screen and poor adblocking capabilities, but overall it is awesome.

IE9 and IE10 are entertainment browsers. Fast and awesome. They are also anti-plugin - they tell you when a plugin was installed, ask you to enabled it, and tell you that plugins slow things down.

firey said,
I saw this ad last night during a commerical break of Walking Dead. Kinda fitting in some ways.

Hehe

I haven't used IE for about a decade. There's nothing about IE9 that is compelling to me. It lacks Firefox's extensions, web compatibility, and options, And Chrome's speed, pace of development, and stability.

It's the same as the Hotmail push. No Gmail user is going to switch because everyone is happy with the current experience. The same applies to browsers. I like to try Chrome, Opera, and Firefox because they are fun to use.

That's the thing about IE, I don't know anyone personally who chooses to use it, they only use it because it comes preinstalled as the default and they don't know or care what a browser is. That's why an advert like this won't get IE9 any more users.

simplezz said,

Hehe

I haven't used IE for about a decade. There's nothing about IE9 that is compelling to me. It lacks Firefox's extensions, web compatibility, and options, And Chrome's speed, pace of development, and stability.

It's the same as the Hotmail push. No Gmail user is going to switch because everyone is happy with the current experience. The same applies to browsers. I like to try Chrome, Opera, and Firefox because they are fun to use.

That's the thing about IE, I don't know anyone personally who chooses to use it, they only use it because it comes preinstalled as the default and they don't know or care what a browser is. That's why an advert like this won't get IE9 any more users.


Lacks web compatibility? Then yes you haven't used IE in a decade then and you are nuts for saying something that is totally false. IE9 scored 100% on the W3C test.

IE9 is the ONLY browser that uses hardware acceleration properly to keep frame rates high. IE9 is the ONLY browser that can sustain 30fps...

THis is the problem with you losers who don't use IE, you fall so far behind and you think the old facts are still facts.

Here is a clue, they aren;t.

Based on the facts, IE9 on both desktop and mobile device beats ALL other browsers in passing MANY tests. You obviously are still using iE6 if you think IE is compatible.

I use other browsers too like FF. For the pricks who like to make sites that don't work with IE, that si what FF is for. So far I haven't ran into many of those.

firey said,

Before Ie9, IE was mostly used for downloading another browser.


It never was, this is just a very old joke that keeps being reused even when it's totally not funny anymore, which also shows the lack of creativity of you pointless IE haters.

simplezz said,

Hehe

I haven't used IE for about a decade. There's nothing about IE9 that is compelling to me. It lacks Firefox's extensions, web compatibility, and options, And Chrome's speed, pace of development, and stability.

It's the same as the Hotmail push. No Gmail user is going to switch because everyone is happy with the current experience. The same applies to browsers. I like to try Chrome, Opera, and Firefox because they are fun to use.

That's the thing about IE, I don't know anyone personally who chooses to use it, they only use it because it comes preinstalled as the default and they don't know or care what a browser is. That's why an advert like this won't get IE9 any more users.

Are you still using Windows XP too

Unfortunately, Internet Explorer has a negative connotation associated with it.

When people think of Internet Explorer, in their mind, they can't move on from Internet Explorer 6.

This is something Microsoft needs to address and soon.

illegaloperation said,
Unfortunately, Internet Explorer has a negative connotation associated with it.

When people think of Internet Explorer, in their mind, they can't move on from Internet Explorer 6.

This is something Microsoft needs to address and soon.


The average idiot watching TV won't think "damn, the web standards in IE6 were so bad".. These adverts aren't for tech people, they are for the average user.

Xerax said,

The average idiot watching TV won't think "damn, the web standards in IE6 were so bad".. These adverts aren't for tech people, they are for the average user.

From what I observe, plenty of 'average users' hate IE too.

Xerax said,

The average idiot watching TV won't think "damn, the web standards in IE6 were so bad".. These adverts aren't for tech people, they are for the average user.

And I think they target that well.

FalseAgent said,

From what I observe, plenty of 'average users' hate IE too.

...For no reason, so it still isn't IE's fault.

Xerax said,

The average idiot watching TV won't think "damn, the web standards in IE6 were so bad".. These adverts aren't for tech people, they are for the average user.

exactly. but still. I don't think anybody watches a browser ad and uses it. goes for chrome too with their idiotic ads.

FalseAgent said,

From what I observe, plenty of 'average users' hate IE too.

i think alternative browsers are becoming more popular nowadays as my younger cousins who don't know jack about PC's where using Chrome. so i think average users in general are more aware of alternatives to IE nowadays.

Cøi said,

...For no reason, so it still isn't IE's fault.

Actually, I think they're just following what people interested in technology who hate IE are saying & not asking why they say that.

MASTER260 said,

Actually, I think they're just following what people interested in technology who hate IE are saying & not asking why they say that.

So that's still no reason (for both those people and those "techies")