Microsoft shows off Windows Phone 7 third party applications & games

Microsoft demonstrated several new applications for Windows Phone 7 series devices today at its annual MIX 2010 developer conference.

Joe Belfiore, Corporate Vice President of Windows Phone program management at Microsoft, demonstrated unseen Windows Phone 7 applications and games.

Associated Press News Application:

The first application was a news reader from the Associated Press. Belfiore demonstrated several features of the AP reader including support for media content and commenting on news stories. 

Jackson Fish Market Children's diary application:

The second application demonstrated is made by Jackson Fish Market and is a children's diary. Belfiore demonstrated the ability to use applications in horizontal view.

 

The Harvest 3D game:

Belfiore explained how Microsoft has fixed a lot of issues with gaming from previous Windows Mobile releases. He explained how developers only need to build apps for 2 screen sizes and can easily create games using the XNA framework. Belfiore demonstrated a 3D game named The Harvest. The game is fully 3D and supports Xbox LIVE, in the photo below you can see how achievements are unlocked within games:

Netflex application:

Microsoft also unveiled that some key partners have been creating applications for Windows Phone 7 series with early tools provided by Microsoft. Netflix has created an application to play Netflix content on Windows Phone 7 phones.

Foursquare application:

Microsoft also demonstrated an early version of a foursquare application for Windows Phone 7. Foursquare is a location based service that allows users to check in to various venues and locations. The demo showed how Bing maps can easily be integrated into third party applications.

Shazam application:

Microsoft also demonstrated a Shazam application to quickly and easily identify music using a phone's microphone. The application integrates with the Zune Marketplace so users are able to purchase the song from within the application.

Microsoft said that several key companies are developing applications and games for Windows Phone 7 including Namco, Match.com, IMDb, Seesmic, Shazam, Sling Media, SPB Software and Citrix. You can find some of these applications in the gallery below.

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Microsoft needs to make sure they have some kind of tool to seamlessly take all information on an iPhone and have it be moved to the Win7 phones when they come out. If anyone is going to switch that doesn't have a tech background, this will probably be needed.

Eddie ELZ said,
Microsoft needs to make sure they have some kind of tool to seamlessly take all information on an iPhone and have it be moved to the Win7 phones when they come out. If anyone is going to switch that doesn't have a tech background, this will probably be needed.

I don't know that that's going to happen. But from someone that's changed phones more that I would have liked, it really isn't that horrible... You reenter some contacts, etc. Burdensome, but not horrible. Once you've done this though with WP7, you'll have MyPhone and won't ever have to do that again when switching Windows Mobile devices...

One thing to keep in mind. When MSFT releases WP7, it'll probably be another 4-6 months before devices start showing up in the USA. Europe and Japan generally gets devices a lot sooner than the US.

Hackersoft MS MVP said,
One thing to keep in mind. When MSFT releases WP7, it'll probably be another 4-6 months before devices start showing up in the USA. Europe and Japan generally gets devices a lot sooner than the US.

Not sure about that, if Microsoft is setting the device requirements ahead of time it might reach the US market sooner. In the past each carrier had a slightly different model and specs so the os had to be "tailored" to fit the carrier.

But hey you never know.

Edited by primortal, Mar 15 2010, 7:12pm :

primortal said,

Not sure about that, if Microsoft is setting the device requirements ahead of time it might reach the US market sooner. In the past each carrier had a slightly different model and specs so the os had to be "tailored" to fit the carrier.

But hey you never know.

Yeah, I agree. Microsoft took a lot of the work away from OEM's... Which is a good thing on so many levels (One of which I think will prove to be time to market). We'll just have to see.

As for where it's going to be released first, I think Microsoft and the carriers are going to focus on the US a bit with these releases given that we have a very competitive smartphone market here and Microsoft has tended to focus on US first...

hopefully this will be leaps and bounds ahead of where WinMo is currently. Glad to see some real smartphone competition. Consumers have a lot of choices and that's good.

Shadrack said,
hopefully this will be leaps and bounds ahead of where WinMo is currently. Glad to see some real smartphone competition. Consumers have a lot of choices and that's good.

I agree. I think that WP7 is on the right track here. Now just to see what these devices end up costing...

I'm really excited about WinPho7. Everything feels like it's falling into place for an exciting market in 2011. With Apple taking HTML5+iPhone seriously, and Microsoft pushing Silverlight on their platform, the next thing my ears are waiting to hear is Google and Adobe forging a serious partnership.

The worst thing that could happen next year is WinPho7 suffering from childish anti-MS sentiment. We need these three companies at each others' throats for a good couple of years to make the market figure out where mobile computing is headed. The tablet is obviously a stepping stone to something greater, and having these three giants racing toward that goal is exciting as fark.

So please, Apple, stfu and stop suing people.

Joshie said,
I'm really excited about WinPho7. Everything feels like it's falling into place for an exciting market in 2011. With Apple taking HTML5+iPhone seriously, and Microsoft pushing Silverlight on their platform, the next thing my ears are waiting to hear is Google and Adobe forging a serious partnership.

The worst thing that could happen next year is WinPho7 suffering from childish anti-MS sentiment. We need these three companies at each others' throats for a good couple of years to make the market figure out where mobile computing is headed. The tablet is obviously a stepping stone to something greater, and having these three giants racing toward that goal is exciting as fark.

So please, Apple, stfu and stop suing people.

I doubt Google, or anyone, wants to forge a serious partnership with Adobe. Just as MS is aiming to kill Flash and Air with Silverlight and the whole Expression apps, Google is doing all it can to ditch flash as well, mostly through pushing HTML5 hard.

And we all know Apple doesn't like Flash/Air at all. It's looking like Adobe is losing it's grip as time goes on. Good I say. The only Adobe product I actually use is Photoshop.

GP007 said,

I doubt Google, or anyone, wants to forge a serious partnership with Adobe. Just as MS is aiming to kill Flash and Air with Silverlight and the whole Expression apps, Google is doing all it can to ditch flash as well, mostly through pushing HTML5 hard.

And we all know Apple doesn't like Flash/Air at all. It's looking like Adobe is losing it's grip as time goes on. Good I say. The only Adobe product I actually use is Photoshop.

Right, and I get that, but Adobe is also just big enough not to simply self-destruct some day. Every company has a self-preservation instinct, and if Adobe struggles, they would ideally try to innovate and revive their standing in the market. Much like many of us are open to Microsoft's reinvention of WinMo, I'd hope we wouldn't shrug off a shift from Adobe as well. It's still early enough in the game for them to restructure and reinvent.

Flash as it is today? Yeah, it needs to be buried. But that doesn't mean something impressive couldn't be borne from it. Right now it's a weak product, but with a strong foundation.

Joshie said,

Right, and I get that, but Adobe is also just big enough not to simply self-destruct some day. Every company has a self-preservation instinct, and if Adobe struggles, they would ideally try to innovate and revive their standing in the market. Much like many of us are open to Microsoft's reinvention of WinMo, I'd hope we wouldn't shrug off a shift from Adobe as well. It's still early enough in the game for them to restructure and reinvent.

Flash as it is today? Yeah, it needs to be buried. But that doesn't mean something impressive couldn't be borne from it. Right now it's a weak product, but with a strong foundation.

I agree with this. Adobe really needs to do something. Personally though, I really think they have to scrap the Flash runtime and focus Flash as a design tool... Maybe make it HTML 5 compliant as best they can... Their other tools are much better. I think Adobe got comfortable. You can see that in the sudden improvements they're planning for Photoshop CS5... When have they ever invested so much?

neo158 said,
As a gamer, I'm hoping that Harvest gets ported to the Zune HD.

Doubtful, since they have so-far stated that XNA 4.0 will not be used on the Zune HD (likely due to the proportionately weak 600 MHz Tegra processor as compared to the required 1 GHz processors in WP7 phones). As damning as that is to the Zune platform, I really hope they put Silverlight on it because otherwise the Zune HD is dead after barely six months.

pickypg said,

Doubtful, since they have so-far stated that XNA 4.0 will not be used on the Zune HD (likely due to the proportionately weak 600 MHz Tegra processor as compared to the required 1 GHz processors in WP7 phones). As damning as that is to the Zune platform, I really hope they put Silverlight on it because otherwise the Zune HD is dead after barely six months.

Microsoft have also stated that Apps created with XNA 4.0 can be ported to other platforms, including the Zune HD, so it might happen. It's already happened the opposite way with Goo Splat, not the best game on the Zune HD, being ported to WP7.

Although I do like the UI in general, I'm not keen on how the text runs off the screen. I know it's an attempt at being a bit arty/whatever, but I hope there's an option to disable it.

Pauleh said,
Although I do like the UI in general, I'm not keen on how the text runs off the screen. I know it's an attempt at being a bit arty/whatever, but I hope there's an option to disable it.

it is not an attempt at being arty. It has a UI purpose. It lets the user know that there is more to navigate to...I think it will catch on once the user plays with the phone for a couple of minutes.

Pauleh said,
Although I do like the UI in general, I'm not keen on how the text runs off the screen. I know it's an attempt at being a bit arty/whatever, but I hope there's an option to disable it.
It's not an attempt to be "arty", it's how it works. It's to show you everything is there, you just scroll to see sections.

Edited by Kirkburn, Mar 15 2010, 6:01pm :

Seems like it to me. It's annoying to see "Movies you'll l" + half an "o". I'd rather it had a line break, because the large font does look nice imo.

Pauleh said,
Although I do like the UI in general, I'm not keen on how the text runs off the screen. I know it's an attempt at being a bit arty/whatever, but I hope there's an option to disable it.

I agree. There are ways to indicate there is more to navigate too. Having to move the screen from side-to-side to read something is just plain stupid.

Shadrack said,

I agree. There are ways to indicate there is more to navigate too. Having to move the screen from side-to-side to read something is just plain stupid.


Same here. It's stupid, and there are better ways this could be done!!! But that's just about my only complaint

Shadrack said,

I agree. There are ways to indicate there is more to navigate too. Having to move the screen from side-to-side to read something is just plain stupid.


Calling it stupid is stupid probably. I like the design. Some will like it some won't. Just because you don't like it does not make it stupid. Can you please share some of your clever ideas with us how to indicate there is more content?

Edited by zagor, Mar 15 2010, 7:51pm :

zagor said,

Calling it stupid is stupid probably. I like the design. Some will like it some won't. Just because you don't like it does not make it stupid. Can you please share some of your clever ideas with us how to indicate there is more content?

A lot of people teaching how to build UI would disagree with you.

I've read a couple of books about the art of building good UI and none of them recommended to cut text.

LaP said,

A lot of people teaching how to build UI would disagree with you.

I've read a couple of books about the art of building good UI and none of them recommended to cut text.

To innovate means to introduce changes and new ideas in the way something is done or made.

LaP said,

A lot of people teaching how to build UI would disagree with you.

I've read a couple of books about the art of building good UI and none of them recommended to cut text.


I will disagree with you. For several reasons. First of all, UI paradigms are a little bit like fashion. The books you have read may need to change their suggestions if this new UI catches on with the consumers. Second, you will need to factor in the screen size and also the way the interface is controlled (touch/multi-touch).

And well, I suppose the UI team at MS knows how to read books. And they had a lot of feedback.

Another benefit of the new UI (you may not like it, but we can at least agree that it is distinct) helps microsoft to differentiate from android and iphone. When I compare iphone and android UI, except some minor cosmetic differences they are pretty similar to each other.

Shadrack said,
I agree. There are ways to indicate there is more to navigate too. Having to move the screen from side-to-side to read something is just plain stupid.
Nothing you 'need' to read will ever require that.

Pauleh said,
Although I do like the UI in general, I'm not keen on how the text runs off the screen. I know it's an attempt at being a bit arty/whatever, but I hope there's an option to disable it.

I can understand that gripe. It's definitely different from the norm and I'm sure it will take some getting used to, but I understand why they did it. I think people will get used to it, and I really do think that it helps the average user realize that the visible area does flow continuously off the screen. I think that conveying something like that is difficult without confusing people. This UI design does that better than anything else I can think of.

This is looking so good! I like the consistent interface elements across all applications and I really do love the 'Metro' theme.

The OS looks terrible, but I have to admit the support for it makes it more palatable. Harvest looks like a lot of fun.

satus said,
Seemic shot Microsoft in the back by showing MacOS UI during MIX 10 conference

it wasn't a shot at microsoft actually. they just highlighted silverlight is a cross platform tool

"A long time ago there was a superior smart phone called the iPhone. It had a dominate spot in the mobile market place for some time. Then a little robot named Andriod came along to threated poor iPhone's spot in the mobile market. Now the sleeper has awoken to threaten them both and that is Windows Phone 7"

primortal said,
"A long time ago there was a superior smart phone called the iPhone. It had a dominate spot in the mobile market place for some time. Then a little robot named Andriod came along to threated poor iPhone's spot in the mobile market. Now the sleeper has awoken to threaten them both and that is Windows Phone 7"

People wanna laugh this one off because it's really just WM but let them laugh and think haha they'll never have a shot. All because they've sucked at this game for so long. Things are gonna change and it's gonna change fast. This platform is gonna take off quick. All the Windows, XBL, Windows Live and Office people have only dreamed of a day where all of these were possible on one handheld device/phone. I can't wait.

Edited by The Guru Network, Mar 15 2010, 11:44pm :

dogmai said,

People wanna laugh this one off because it's really just WM but let them laugh and think haha they'll never have a shot. All because they've sucked at this game for so long. Things are gonna change and it's gonna change fast. This platform is gonna take off quick. All the Windows, XBL, Windows Live and Office people have only dreamed of a day where all of these were possible on one handheld device/phone. I can't wait.

Shutup, mactard.

day2die said,

Shutup, mactard.

Mactard lol that's a good one. Too bad I was praising the OS not bashing it. I can't stand Mac too. I have an iPhone but only becuase there's nothing else out yet that's better, soon to change though with WP7s. Next time read a couple times if you have to, to understand what someone's trying to say.

I've already decided to move my iPhone onto a cheap tarrif when the contract expires in a month or two until WP7 is out.

Can not wait.

If Microsoft really manages to get good applications out for this, WP7s might be a serious hit!

My next phone will be WP7s if I have enough money for sure!

Ambroos said,
If Microsoft really manages to get good applications out for this, WP7s might be a serious hit!

My next phone will be WP7s if I have enough money for sure!

Since they just made all the WP7s tools free I don't see why they shouldn't get a flood of apps ready for the first phones later this year.

The apps shown today were all made in 3 weeks time.