Microsoft signs deal with China Unicom to push Windows Phone

It’s no secret that China is an important market both for Microsoft and Nokia. These two companies are pinning their hopes on the world’s largest market to finally have a breakthrough with Windows Phone 8. It was only three days ago that Nokia launched the Lumia 920T on China Mobile, the world’s largest carrier with over 700 million subscribers, to try and undercut Apple's iPhone.

Now, according to TechCrunch, Microsoft has signed a deal with China Unicom, the world's third largest mobile carrier and a fierce competitor with China Mobile. This deal will further push distribution of the Windows Phone platform. According to this report Microsoft will ramp up technical support as well as allocate more funds for promotional material in China. Kevin Turner, Microsoft’s COO talked about the new deal at a news briefing in Beijing:

China is the No 1 market worldwide in terms of PC, tablet, mobile and Internet users. It is a very exciting place. We believe there is a great opportunity across the country to provide new business models to partners, new technologies to developers and best services to customers.

Is Microsoft doing the right thing going after such a big market or should they try and stay closer to home?

Source: TechCrunch | Image via Engadget

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Microsoft already has an "exclusive" deal with the Chinese government for use of Windows - signed by Bill Gates and Hu Jintao themselves. On the desktop, Apple is a non-entity and while a lot of people used to use Red Flag Linux, that has now almost completely disappeared as the government has ordered its replacement by Windows.

With Windows 8 now on all 3 mobile carriers it's only a matter of time before it's adopted by the government and big business. This is a great move by both Microsoft and Nokia.

Major Plonquer said,
Microsoft already has an "exclusive" deal with the Chinese government for use of Windows - signed by Bill Gates and Hu Jintao themselves. On the desktop, Apple is a non-entity and while a lot of people used to use Red Flag Linux, that has now almost completely disappeared as the government has ordered its replacement by Windows.

With Windows 8 now on all 3 mobile carriers it's only a matter of time before it's adopted by the government and big business. This is a great move by both Microsoft and Nokia.

Mac's are also unrealistic - unless there is a major price drop I simply don't see Chinese ever going out of their way to purchase a device that would be akin to 3 months salary.

Is Microsoft doing the right thing going after such a big market or should they try and stay closer to home?

In what way would selling more be a bad thing? We constantly hear that Microsoft doesn't sell X in country Y, and when they do start selling in other countries, we need to start questioning if it is the right thing to do?

nohone said,
In what way would selling more be a bad thing? We constantly hear that Microsoft doesn't sell X in country Y, and when they do start selling in other countries, we need to start questioning if it is the right thing to do?

I'd assume the majority of the Neowin audience is from the US and thus it is invoking some nativism that usual comes with such questions being asked. End of the day Microsoft like IBM, Oracle, Adobe etc. are international companies that happen to have an office in the United States. Heck, IIRC - over half of Microsoft's profits come from their overseas operations and same for Apple too. Long run the future of said companies isn't in the US or EU but in the Asia/Pacific region with the emerging economies.

They should cut a deal with Chinese government to in exchange for implementing surveillance in their hardware and software mandate everybody to use WP8 or face prosecution.

Phouchg said,
They should cut a deal with Chinese government to in exchange for implementing surveillance in their hardware and software mandate everybody to use WP8 or face prosecution.

Whatever surveillance they want, they'll do through other means.

majority of the people who live in china will buy xiaomi 2 which is much cheaper and more powerful than those windows phone. OS is based on android....if won't help much for microsoft in term of revenue but will see how it works

Master of Earth said,
majority of the people who live in china will buy xiaomi 2 which is much cheaper and more powerful than those windows phone. OS is based on android....if won't help much for microsoft in term of revenue but will see how it works

There's a reason Nokia announced that Nokia Lumia 620 will go to Asia first before it lands anywhere else.