Microsoft starts rewards program for making Windows 8 and Windows Phone 8 apps

Earlier this week, Microsoft launched its web-based Windows Phone App Studio, designed to let anyone make simple apps for its mobile OS via a template UI. Now there's word that Microsoft is launching yet another program in the US that's been put into place to encourage others to make both Windows Phone 8 and Windows 8 apps.

The program is called App Builder Rewards and, as you might guess from the title, it offers developers a way to earn prizes by making and publishing apps for both platforms. The rewards program is open only to residents in the US that are 18 years of age and older. The website states that this program will last for a limited time, but the official rules for App Builder Rewards offer no word on a specific end date.

Joining the program itself is worth 1,000 points automatically and developers earn more by completing "quests" in their app building process such as completing their personal profile, submitting Pub details and more. Developers can also earn points by attending special events, either in the real world or online.

The type of prizes offered by Microsoft when certain point values are reached vary from free Xbox 360 games to one year for a Windows Store developer account, all the way to a free copy of Windows 8 Pro itself, which is worth 7,500 points (it costs $199.99 in the real world). The rewards program was apparently started in late July but Microsoft has made little effort to publicize its launch. However, it's clear that this is yet another way for the company to get more developers to make apps for both of its operating systems. It will be interesting to see if it succeeds.

Source: Microsoft via McAkins Online | Image via Microsoft

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16 Comments

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When will the Microsoftians stop for a bit and admit that they made a BIG mistake with all that 8 thing, yes, Windows 8 is loved by 4% or 5% of the total population (look at adoption numbers and sales).

If Microsoft was a privately owned company, it is maybe ok, but they are a publicly owned company, they have to sell something that the 95% love, and if they don't then too bad, sales will go down, stock price will eventually drop big time, people will get fired.

It looks like the process has already started, I hope the latest restructuring at Microsoft gets everything in order.

Oh yes, they should kowtow to the 4 or 5% of change-resistant self-proclaimed techies who whine and complain about the changes in Windows 8.

People hate change, people hated 7 at the start with that bulky taskbar. People hated Vista at the start because of the new UI path (among other things) and I'm sure people hated XP at the start due to the UI change as well.

People HATE change. You can't change that fact sadly. I think Microsoft is heading in the right direction personally.

Grinch said,
People hate change, people hated 7 .....

I actually loved XP, Vista and 7

People hate change, and usually they look at it again and they start to like it if the change is nice, but to ask every driver suddenly to start driving their car in reverse because it is cool???? well, 5% will agree with that, and the 95 will not like it.

Then the 5% will keep talking about how people hate change, well, some change is good, but driving in reverse all day is not.

keep living in your own world, natural selection is very cruel.

Most people don't like Windows 8 = less sales
less sales = less income
less income = many people fired
many people fired = natural selection at work.

Funny, not funny haha, that WP needs to hold contests and offer awards in order to get people to write apps. This isnt the first event to get people to write apps that has happened. It didnt work well then, and I dont see it working well now.

WP has basically proven itself to be a solid platform. not sure why apps is an issue.

Their "Keep the Cash" program was nice, $100 per App. But they gave it out in Digital Visa cards that could only be used online and expired in like 30 days or something. They were a HUGE pain in the ass. I converted mine to Amazon gift cards as fast as I could.

AmazingRando said,
...., $100 per App. But they gave it out in Digital Visa cards ..... expired in like 30 days or something.

It's things like this that make it easy to see why it's US only.
In Canada, expiring gift cards are illegal. Other nations most likely have their own rules.
Hell even when the program is opened up to Canada and other nations, Quebec residents will still be excluded, because they're even goofier with contests/rewards.

Here is what I got:

"Thanks for your interest in building Windows 8 apps.

The App Builder program is currently designed for US users only. Learn more about building apps for Windows and Windows Phone."

So, why do I bother?

Please build something for our Windows 8 please.

Back in Windows 3.0, 3.11, 95, and NT, etc we use to build software for Windows with such an enthusiasm, even if Microsoft asked us to pay it we for that privilege we would have paid it!

Today I simply hate Windows 8, yes 8.1 is a bit better, but still, it does not have all the things 7 had, and the new API metro is for the Tablet development only, there is no equivalent for the desktop apps, and neither smooth apps transition between desktop mode and tablet mode, there is no app transition API at all.

You just can't write a desktop app like an email app (just as an example) that you can use in desktop mode to write emails more efficiently, and then that apps transforms to tablet mode when you grab your tablet so you can read emails more efficiently. tons of limitations, no API, will not go to the app store.

It is just a big mess for developers, I just hate it, and the arrogant Microsoft is to blame.

One year ago we begged Microsoft not to remove Aero Glass, today they beg us to give them some attention where is my Aero Glass bi@#$@#$!

Grinch said,
I don't think the removal of Aero was that big of a deal to be honest.

Since my corporation upgraded to Win7 it's funny as all get out to watch the older developers freak out that they can't read the title bar on a window because it's not fullscreen and they have a white browser window behind the window they're focused on.

Hilarious.

Aero was a baaad idea. getting rid of it is a big deal that will restore the productivity of these troglodytes.

deadonthefloor said,

Hilarious.

Aero was a baaad idea. getting rid of it is a big deal that will restore the productivity of these troglodytes.

it is Hilarious, this is why Microsoft is practically begging us to develop for that garbage 8 , I am enjoying that sooo much

Grinch said,
I don't think the removal of Aero was that big of a deal to be honest.

It was for many like me, and it is still is

They made a change here and a change there that bothered someone, all these someone together are a big deal.

john.smith_2084 said,

It was for many like me, and it is still is

They made a change here and a change there that bothered someone, all these someone together are a big deal.

Some people just adjust to change.