Microsoft Surface ads show up in Washington DC subway

With its launch getting closer and closer, Microsoft has been hard at work trying to get their Surface tablet noticed. They began with the stylized paintings around different cities. They were meant to generate some interest and curiosity. But now Microsoft seems to have stepped up their game and full color print ads are popping up.

Such is the case in Washington DC where some beautiful ads have sprung up on the subway. Depicting the tablet alongside its touch cover keyboard, the ads tout the simplicity of connecting the two by just clicking them together.

Now here's another interesting tidbit to the whole ad: the date on the screen of the tablet is June 18th; that's the date Surface was first introduced by Steve Ballmer at Milk Studios in Los Angeles. But what does the timestamp 8:46 mean? Well, we honestly don't know. It might not mean anything but then again Microsoft might be winking at us in some obscure way.

The Microsoft designed tablet will be launching on October 26th alongside Windows 8. It will only be available through Microsoft Stores, including the temporary ones the company is setting up for the holiday season. There will be two versions of the tablet: the RT and the Pro. The RT version will be the one launching this month, it sports an ARM SoC and will only run Windows 8 RT - meaning no classic desktop apps.

Then, there's the Pro version that will be sporting a dual core x86 Intel i5 chip, supporting full-on Windows desktop apps. The prices for the two tablets are speculated to vary between $300 for the RT version, to $800 for the Pro version that will be launching early next year.

Be sure to let us know if you spot other such ads, or if you figure out what 8:46 could possibly mean (other than the time of day ofc).

Source & Images: WPCentral

Report a problem with article
Previous Story

Nokia confirms sell off Finland HQ buildings [Update]

Next Story

Mozilla Firefox Modern UI appears in Firefox 18 nightlies

18 Comments

Commenting is disabled on this article.

**WHEW** I was worried I wouldn't see news that someone saw an ad today. THANK GOODNESS WE HAVE NEWS LETTING US KNOW!!!

(Ummm... why should I care?)

Max Norris said,

That's a clock... ;D

I know, what I meant is probably the price is USD846 (as indirectly shown in the clock)

The "Pro" version release date is WAY too long. Microsoft should have done everything possible to hit a mid to late November release. To release AFTER the holiday season is product launch suicide.

willgill said,
The "Pro" version release date is WAY too long. Microsoft should have done everything possible to hit a mid to late November release. To release AFTER the holiday season is product launch suicide.

Not really, for consumers yes, for enterprise no. The pro is aimed at IT pros and enterprise not consumers and therefore the Christmas break is not really that important to get into. Another possible reason is because Microsoft may be using the 4th generation Intel processors which wouldn't be ready by then. The OTHER reason, which Microsoft officially go by is that they want partners to have a head start.

I like these adverts Microsoft is doing for Surface, I'm starting to hope the hype for Surface doesn't come crashing down when prices are announced. The secrecy isn't cool anymore, it's annoying.

Just tell us the price!

In other news, Argos has just put an advert up at a local bus stop advertising their newer mobile phones.

n_K said,
In other news, Argos has just put an advert up at a local bus stop advertising their newer mobile phones.

Really? When did Argos start making phones?

Chicane-UK said,
Stop advertising the damn things - get them priced and get them on sale!

Exactly what in my mind. Can't wait to get a Pro version.

I'm not getting a 'wink' from the time on the screen, I mean there has to be a time and I cant think of any meaningful reference to those numbers.

duddit2 said,
I'm not getting a 'wink' from the time on the screen, I mean there has to be a time and I cant think of any meaningful reference to those numbers.

I agree. To me, it seems it would have made more sense for them to put the date on the screen as October 26, as that is when they're released. Right now, the ad doesn't say when they're released.

Calum said,

I agree. To me, it seems it would have made more sense for them to put the date on the screen as October 26, as that is when they're released. Right now, the ad doesn't say when they're released.

Yeah totally agree. 26th October would have made a hell of a lot more sense IMO.