Microsoft Surface pricing around the world revealed

                  

As we reported earlier, Microsoft will start selling the Windows RT-based Surface tablet on October 26th in eight countries. US and Canadian residents can buy the tablet online or via various Microsoft Store retail locations. Citizens in the other six countries will be limited to buying the tablet online at their respective Microsoft store website.

Australia will have the 32 GB version, without the Touch Cover, for $559 AUD and with the Touch Cover for $679 AUD. The 64 GB with Touch Cover is priced at $789 AUD. It will start shipping to users on November 6th. Canada will sell the Surface for $519 for the 32 GB version without the Touch Cover and $619 with the Touch Cover. The price goes up to $719 for the 64 GB version with Touch Cover.

Germany will sell the Surface for 479 euros for the 32 GB version without the Touch Cover and 579 euros with the Touch Cover. The price in Germany is 679 euros for the 64 GB version with Touch Cover. France will sell the Surface for 489 euros for the 32 GB version without the Touch Cover and 589 euros with the Touch Cover. The price in France goes up to 694 euros for the 64 GB version with Touch Cover.

The UK will sell the Surface for £399 for the 32 GB version without the Touch Cover and £479 with the Touch Cover. It goes up to £559 for 64 GB with Touch Cover. In the US, it will be $499 for 32 GB without the Touch Cover, $599 with the Touch Cover and $699 for the 64 GB version with the Touch Cover.

Microsoft has yet to reveal the price for the Surface for China and Hong Kong.

Source: Microsoft Store website | Image via Microsoft

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UK prices, cheaper than iPad without touch cover (about £50 cheaper) and slightly more with (£30 more). Expected and I'm fine with that.

What gets me about Canada is not the price difference, but rather the limited colour cover options.
We have black/white/cyan.
MOAR colour!

Still too rich for my blood though. Perhaps when Pro comes out the HD screen, legacy application support, full office 2013 and stylus support will be enticing enough for that price leap.

I find it kind of funny that Canada has to pay more, even thought the Canadian dollar is valued higher than the US dollar. Wonder why it isn't just the same price?

dragun said,
I find it kind of funny that Canada has to pay more, even thought the Canadian dollar is valued higher than the US dollar. Wonder why it isn't just the same price?

Import fees?

dragun said,
I find it kind of funny that Canada has to pay more, even thought the Canadian dollar is valued higher than the US dollar. Wonder why it isn't just the same price?

if you were in the business world you would understand that it costs $$ to do business in other countries. import/export taxes, bribes to pay off local politicans, etc.

dragun said,
I find it kind of funny that Canada has to pay more, even thought the Canadian dollar is valued higher than the US dollar. Wonder why it isn't just the same price?

It is called market segmentation. You price your product at the highest price you can in any given market. this has nothing to do with exchange rates.

dragun said,
I find it kind of funny that Canada has to pay more, even thought the Canadian dollar is valued higher than the US dollar. Wonder why it isn't just the same price?

Welcome to what AUS has been dealing with for some time... Remember MS has a fixed currency rate of I think 70-80c or something like that, this sets the value of all products cross conversion... IN their books its prob spot on

LogicalApex said,

It is called market segmentation. You price your product at the highest price you can in any given market. this has nothing to do with exchange rates.

They still fail, at judging what the Canadian market will bare, no one will buy this.

700.000x less apps than iPad? Check.
Almost half smaller resolution? Check.
Completely unknown user interface? Check.

And they priced it higher than iPad 3. :facepalm:

deanrock said,
700.000x less apps than iPad? Check.
Almost half smaller resolution? Check.
Completely unknown user interface? Check.

And they priced it higher than iPad 3. :facepalm:

I would hardly call it "completely unknown" - Windows Phone has had a very similar UI for a long time and quite obviously Win8 has been known for quite a while.

deanrock said,
And they priced it higher than iPad 3. :facepalm:

That part is incorrect. Here in the UK, both the Surface and "The New iPad" start from £399, but the iPad is 16GB, the Surface is 32GB. It's £479 for a 32GB iPad, on the Surface side, you'll get a 32GB model with the touch cover (which also has a touch keyboard built-in); the iPad smart cover is an extra £39. And finally, the 64GB iPad is £559, the 64GB Surface is the same, but it's the same story with the 32GB iPad; Surface comes with the touch cover, and you need to shell out an extra £39 for the smart cover on the iPad.

Make that 250,000x less apps, only 250k apps are compatible with the iPad.

deanrock said,
700.000x less apps than iPad? Check.
Almost half smaller resolution? Check.
Completely unknown user interface? Check.

And they priced it higher than iPad 3. :facepalm:


MS is insane, no way the RT will sell starting at $519 in Canada, highest it could be is $399 - same price as the iPad 2. New iPad has more apps, while the RT has almost none, and a much higher res screen.

migo said,
MS is insane, no way the RT will sell starting at $519 in Canada, highest it could be is $399 - same price as the iPad 2. New iPad has more apps, while the RT has almost none, and a much higher res screen.

That's only with 16 GB though

migo said,
MS is insane, no way the RT will sell starting at $519 in Canada, highest it could be is $399 - same price as the iPad 2. New iPad has more apps, while the RT has almost none, and a much higher res screen.

Pushing $700 taxes in (ontario) for the touch cover version...

Can't see a compelling reason to spend that sort of cash on an RT tablet that, by the looks of it, is a bit crippled from a software point of view.

WelshBluebird said,
And the pro?

699/799 plus another hundred for the key cover.

The pricing isn't as bad as I expected, given that MS simply doesn't have the volume of Apple iPad fabrication, nor the extent of externally-sourced parts. They're making a good number of parts from scratch - and then making the equipment to make those parts from scratch - from scratch.

Relativity_17 said,

699/799 plus another hundred for the key cover.

The pricing isn't as bad as I expected, given that MS simply doesn't have the volume of Apple iPad fabrication, nor the extent of externally-sourced parts. They're making a good number of parts from scratch - and then making the equipment to make those parts from scratch - from scratch.

Did not Apple started from scratch too? Your amortization is spreaded through many years....

Fritzly said,

Did not Apple started from scratch too? Your amortization is spreaded through many years....

Did Apple start their sales at 499?

Relativity_17 said,

Did Apple start their sales at 499?

I do not know, never been interested in an iPad..... I have been using only PC Tablets since 2003....... way before this stampede.......

alwaysonacoffebreak said,
Again a total rip-off for the euro-zone.

well, eu is constantly charging ms billions for their browser ballot thing, so makes sense.
and now they're going after google. eu sucks for that.

I emailed Steve Ballmer earlier saying that if it was £350GBP *WITH* surface cover I'd have sold my Nexus 7 & took the plunge on a Surface RT.

Just not meant to be.

NexusLine said,
I emailed Steve Ballmer earlier saying that if it was £350GBP *WITH* surface cover I'd have sold my Nexus 7 & took the plunge on a Surface RT.

Just not meant to be.

I would definitely not consider the nexus 7 competition to the Microsoft surface... Just the ability to have Microsoft office built in saves like 30 bucks from buying knock off products.. that alone is worth 50 bucks..

I would consider the blackberry playbook and the nexus 7 competition (minus the apps of course)

Lachlan said,

I would definitely not consider the nexus 7 competition to the Microsoft surface... Just the ability to have Microsoft office built in saves like 30 bucks from buying knock off products.. that alone is worth 50 bucks..

I would consider the blackberry playbook and the nexus 7 competition (minus the apps of course)

Office without Outlook though........

Lachlan said,

I would definitely not consider the nexus 7 competition to the Microsoft surface... Just the ability to have Microsoft office built in saves like 30 bucks from buying knock off products.. that alone is worth 50 bucks..

I would consider the blackberry playbook and the nexus 7 competition (minus the apps of course)

Maybe it's not a contender, but when most people who want a tablet have already an ipad or android based tablet. They've already spent money, so it's not just the price of the Win8 tablet, but they've also spent on another tablet already.

Fritzly said,

Office without Outlook though........

That is a big blow for me as well. I use Outlook a lot. And to bring up the built-in Mail app to someone who is talking about Outlook is just stupid, I'm sorry...

brent3000 said,

The mail app does the basic's why would you need Outlook bundled?

Wouldn't really say the mail app even does the basics to be honest. It's pretty much useless for anyone who regularly uses email.

brent3000 said,

The mail app does the basic's why would you need Outlook bundled?

Outlook is part of Office, isn't it?
And no, the mail app does not do what Outlook does.
Do not get me wrong, it could be all right for a lot of people but saying that it includes Office could be misleading.

Fritzly said,
Office without Outlook though........

I was wondering about this: Can you even update the RT version of Office to a "better" edition?

.Neo said,

I was wondering about this: Can you even update the RT version of Office to a "better" edition?

I have not read anything about it.... therefore I am not optimistic about it but time will tell....

Fritzly said,

Outlook is part of Office, isn't it?


Its part of the Office family but it does say it has 'Office Home and Student" which if you deal with Office daily you would know A) Cant be used for Business's and B) Does not include some apps. That's why there is 5 versions of office
Office Home and Student
Office Home and Business
Office Pro
Office Standard (Ent)
Office Pro Plus (Ent)
Don't get me wrong, Outlook is bay far better, BUT not only is RT not a business tool (Designed for convenience over productivity) but it does show support for Exchange accounts within the Mail App, which for most is all you need for now

That seems reasonable. I think we were being too optimistic, with that $300 price.

And I think Surface is going to force other OEMs to drive the price down, so that's a good thing for the consumers.

i've always wondered because of the different currency like the euro is microsoft making more profit off of every time somebody in Germany buys a surface?

Rabbit94 said,
i've always wondered because of the different currency like the euro is microsoft making more profit off of every time somebody in Germany buys a surface?

Maybe. They DO have to give the EU some money every now and then though.

mrp04 said,

Maybe. They DO have to give the EU some money every now and then though.

Germans will probably just buy it in France... ridiculous the pricings are different.
As usual Holland will follow German pricing. I'll be buying it in France aswel then.

Rabbit94 said,
i've always wondered because of the different currency like the euro is microsoft making more profit off of every time somebody in Germany buys a surface?

Generally, electronic devices are always more expensive in Europe

Rabbit94 said,
i've always wondered because of the different currency like the euro is microsoft making more profit off of every time somebody in Germany buys a surface?

What I find really annoying is that for the cheapest model which is £400:
(USA) $500 = £310
(Europe) €480 = £390

drazgoosh said,

What I find really annoying is that for the cheapest model which is £400:
(USA) $500 = £310
(Europe) €480 = £390

Consider the UK price of £399 includes VAT so it in effect is £332.50 excluding vat.

However to my understanding in the USA no-one pays tax on online orders. Or rather, they do not get charged.... but regardless they should still be self declaring and paying the tax. So in effect the pre tax price is not very different, just in the US the tax system is frequently bypassed and the tax is not paid.

Shadowzz said,
Germans will probably just buy it in France... ridiculous the pricings are different.
As usual Holland will follow German pricing. I'll be buying it in France aswel then.

But it's more expensive in France. Do Germans like to pay more?

Shadowzz said,
Germans will probably just buy it in France... ridiculous the pricings are different.
As usual Holland will follow German pricing. I'll be buying it in France aswel then.

But it's more expensive in France. Do Germans like to pay more?

Shadowzz said,
Germans will probably just buy it in France... ridiculous the pricings are different.
As usual Holland will follow German pricing. I'll be buying it in France aswel then.

This is ridiculous why? Each country can have its own VAT rate. Prices are higher in France btw.

Rabbit94 said,
i've always wondered because of the different currency like the euro is microsoft making more profit off of every time somebody in Germany buys a surface?

In Europe, sales tax is usually included in prices to consumers, and the sales tax in many cases is above 15%. In Norway it's 25%. So no, not neccessarily.