Microsoft Surface to be sold in eight countries

While Microsoft's online store revealed the pricing details of the Windows RT-version of the Surface tablet earlier this morning, the company has now issued an official press release on the tablet.

It revealed that it will go on sale in eight countries on October 26th: Australia, Canada, China, France, Germany, Hong Kong, the United Kingdom and the United States. While it will go on sale physically in Microsoft Stores in the US and Canada, it will be an online only purchase in the other six countries.

This shows that Microsoft wants to go for a global launch of the Surface tablet. Earlier today, it was rumored that Microsoft plans to make as many as five million of the Surface RT tablets for the fourth quarter of 2012.

There are also rumors that the Surface tablet will be launched in other retails stores in early 2013, perhaps as part of the previously announced launch of the Intel-based Windows 8 Pro version of the tablet.

Source: Microsoft press release | Image via Microsoft

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Big problems ordering Surface. From within Belgium (and other countrie too says MS support) we cannot access the UK, DE or FR store.

So no ordering for us for now. Order through phone is not possible as the experience problems with their system.

Another problem, I live in Belgium, however i type QWERTY not AZERTY (standard here in BE). There is no option to change the keyboard locale through the ordering process, grrrr...

MS support says that i should all work in acouple of days. But i think i will have to order in UK (if that will be possible) to get the correct keyboard and order a power adapter in DE or FR. to get the right connector to hook it up to the electricity net...

I already spent severeal hours on the phone and I had to use a proxy that hides my ip to access the FR DE and UK sites. There the keyboard is specified as AZERTY, QWERZ and QWERTY with no option to change. However, sadly i cannot order wheb using the proxy...

Surface with Windows RT

64 GB with Black Touch Cover - AU789.00 incl. GST
32 GB with Black Touch Cover - AU679.00 incl. GST
32 GB without Black Touch Cover - AU559.00 incl. GST

Looks as if Australians are paying extra again, not as much as the UK but still too high I think.

8 countries is NOT "global launch", sorry...

MS is really bad with their non North America handling, from Windows Phone to this....
This should be at least all over Europe and North America from day 1, followed by a specific future dates for other countries...

elangab said,
8 countries is NOT "global launch", sorry...

MS is really bad with their non North America handling, from Windows Phone to this....
This should be at least all over Europe and North America from day 1, followed by a specific future dates for other countries...

Completely agree.
I would really like: "The new tablet is available throughout Europe, and in the following 4 states of the USA: Washington, South Carolina, Texas and Mississippi."

Always releasing everything in the entire USA and only several other countries is just really annoying. This goes for almost every other company as well.

Hopefully it'll appear at online stores like Amazon.co.uk, ideally I'd want the 32Gb +touchpad but at £479, not so sure. Amazon usually undercuts slightly.

The pro looks ok. I'm a huge sucker for a large 1920x1080p. So it's this or asus w700. There's also a 13.6" coming out but looks some time aways. Needs a 256gb ssd though like the iconia. What CPU the pro got?

Funny how they conducted the AppFest in India and aren't selling their first Win8 Tablet in India. Being an Indian I feel , used

bogas04 said,
Funny how they conducted the AppFest in India and aren't selling their first Win8 Tablet in India. Being an Indian I feel , used

This explains why they're not selling it at Curry's.

I personally don't like to take peoples word for it when it comes to a devices quality such as this. I need to hold it, feel it, try it, and decide for myself if I like how it feels next to its competitors. If I cannot do that, I will not buy it until I get to. Guess 2013 will be the soonest I can even consider a surface.

First they tease half a year about a product, and when it becomes available in Europe, there is no red or pink color that has been in every press photo and in the youtube ads. Why, Microsoft, why?

Damn, not the Netherlands. To bad I don't understand any german and the price is twice the amount I would give for any tablet. No surface for me

How is it going to be tremendously successful in any of the countries, if they're not selling it at retailers like Walmart and Currys PC World?

Calum said,
How is it going to be tremendously successful in any of the countries, if they're not selling it at retailers like Walmart and Currys PC World?

Most people tend to buy tech online nowadays. I believe digital passed retail last year for the first time for shopping? In the end MS will send this out to other retailers in a few months iirc but people who can buy one and know about it will just do so online.

GP007 said,

Most people tend to buy tech online nowadays. I believe digital passed retail last year for the first time for shopping? In the end MS will send this out to other retailers in a few months iirc but people who can buy one and know about it will just do so online.


But wouldn't those users still mostly use the online services of those stores they would usually buy the technology from (Walmart, Currys PC World etc.)?

I fear that OEMs' products will be much more successful than Surface, due to this decision The only thing Surface has going for it, especially in the 6 other countries is word of mouth, which I doubt will go very far. Most people in the UK and other countries probably don't buy their PCs from Microsoft's online store.

Rudy said,
...just got killed before it was released. The pricing is a joke

why? iPad doesn't have USB port or extensible storage like the Surface does to say the least.

oliver182 said,
What? I guess no Surface for me ....

Maybe I'll buy a hybrid instead

Ditto, gonna have to wait for MS to open this up to retailers, only then will I be able to get one it seems.

I've checked the US, French and German, Microsoft and Apple stores.

All prices match.

US

16GB iPad - $499
32GB Surface - $499

32GB iPad - $599
32GB Surface with touch pad - $599

64GB iPad - $699
64GB Surface with touch pad - $699

Going by that, UK Surface prices.

32GB Surface - £399
32GB Surface with touch pad - £479
64GB Surface with touch pad - £559

They are matching Apple iPad prices exactly.

WooHoo!!! said,
I've checked the US, French and German, Microsoft and Apple stores.

All prices match.


US

16GB iPad - $499
32GB Surface - $499

32GB iPad - $599
32GB Surface with touch pad - $599

64GB iPad - $699
64GB Surface with touch pad - $699

Going by that, UK Surface prices.

32GB Surface - £399
32GB Surface with touch pad - £479
64GB Surface with touch pad - £559

They are matching Apple iPad prices exactly.


I dont think thats anyway to compete when you have an inferior screen, inferior battery life and no apps.

WooHoo!!! said,
They are matching Apple iPad prices exactly.

And I thought Apple products were overpriced already. Looks like I'll stick with a big screen phone and maybe an El cheapo chinese android or 7inch androider...

dotslash said,

And I thought Apple products were overpriced already. Looks like I'll stick with a big screen phone and maybe an El cheapo chinese android or 7inch androider...

They're competing against Apple who have no USB, no external storage, no keyboard and no Live Tiles. And no Office. MS wins this one hands down.

Major Plonquer said,

They're competing against Apple who have no USB, no external storage, no keyboard and no Live Tiles. And no Office. MS wins this one hands down.


iPad does have a keyboard that you can buy separately. Yet still those types of small keyboards are not an advantage at all. They are even worse than screen keyboard. If you work a lot with text then you need a real full size AT keyboard. But you can connect any bluetooth keyboard to iPad, Android or Windows.

Live tiles are not anyhow superior of counters in iOS or widgets in Android. It's all matter of taste.

And there are many office suits for iOS and Android.

Anybody have any clue whether the Surface will be sold in retail outlets in the UK (DSG, Tesco etc.) - I know it's MS Store only in the US, but they have physical stores too?

30gl said,
Anybody have any clue whether the Surface will be sold in retail outlets in the UK (DSG, Tesco etc.) - I know it's MS Store only in the US, but they have physical stores too?

IIRC it'll be these MS stores only until the new year? Then starting in 2013 they'll go out to other retailers. I could be wrong though.

scorpian007 said,
I want AU pricing!!

Since the Australian dollar is worth more than the US dollar, we'll be getting it slightly cheaper, right? Even if we have to pay both US and Australian tax and shipping, it shouldn't add more than 15% on the price. That would be logical. Any more and we are being ripped off again.

scorpian007 said,
I want AU pricing!!

"Microsoft is pushing for a worldwide launch" Yeah in the US and UK... if you are part of the rest of the world I guess you just have to wait eh.

Auzeras said,

"Microsoft is pushing for a worldwide launch" Yeah in the US and UK... if you are part of the rest of the world I guess you just have to wait eh.

They're releasing it in China a day earlier than in the US. They have to go where the market is.