Microsoft Surface video overview hits the basics

Microsoft has already released its first TV ad for the Surface tablet, and today it also offered up a new behind-the-scenes video on the creation of the Windows RT-based device. Microsoft also released a more general video, via its PR team, that goes over the basics of the features included as part of the Surface.

The video presentation shows the Surface being used out in the wild (or as "wild" as a controlled video shoot can be) with extra emphasis being given to the built in kickstand and the optional Touch Cover and Type Cover keyboards. It also shows off the many ports of the Surface, including its MicroSD card slot, its USB 2.0 port and its HD video out port.

The video also shows off Windows RT itself, as users interact with its "Modern" user interface.

As we have reported before, the Surface is now available for pre-order in several countries and is scheduled to go on sale on October 26th, alongside the launch of Windows 8 and its many third party PC hardware products.

Source: YouTube video from Microsoft

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31 Comments

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A bit too corporate for my liking. I also think they make it look like a laptop rather than a tablet (not good IMHO).
Still, it was nice how they managed to get Siri to provide the voiceover

This is much better then that commercial. This one should definatly follow up that first commercial. Let that first commercial stick the words 'Surface' and 'click in' stick in people's brains and then actually follow it up with a commercial that tells you what it all means.

This is exactly what I love about Microsoft. Real people using real gadgets in real-world situations. Not some dude on a white background talking about how great their inventions are.

Most companies have at least one of these type commercials, so not entirely sure why this would be something you "love" about Microsoft.

.Neo said,
Most companies have at least one of these type commercials, so not entirely sure why this would be something you "love" about Microsoft.

because microsoft are the ones who practically invented and made into mass-consumption productivity of a computing device..
all other companies have only recently jumped into that.

aviator189 said,

because microsoft are the ones who practically invented and made into mass-consumption productivity of a computing device..
all other companies have only recently jumped into that.

That has anything to do with making commercials because...?

FalseAgent said,
This is exactly what I love about Microsoft. Real people using real gadgets in real-world situations. Not some dude on a white background talking about how great their inventions are.
You clearly missed the dancing commercial they released last night

Good stuff.. MSFT delivers on their promise.. Productive full featured tablet including USB, SD storage, Office and (touch) cover at the same price as a vanilla iPad.

Gonna be a fun remaining 2012 with Surface pre-ordered, W8 coming to my desktop and money burning in my pocket for the Lumia 920.

I like this video. Showed every essential piece I cared about. I hope consumers pick on this. As much as I love my apple products, Microsoft is REALLY doing something right. Focusing on customer components, build, case, etc. Something every tech geek bitches about because "apple does things proprietary and they're *******s and blah blah blah".

Microsoft just did.. No ones bitching? Things need to happen with technology for it to get better/stronger/thinner/lighter. I myself will enjoy my surface RT. The pro is too over done and will probably be just enough money to just buy a ultrabook from lenovo, asus, apple, etc.

A tablet is suppose to be a tablet and thats what the Surface RT is.

I did not buy the HDMI adapter because Im hoping Microsoft SmartGlass will be Microsoft's response to Apple's airplay.

Sikh said,
I like this video. Showed every essential piece I cared about. I hope consumers pick on this. As much as I love my apple products, Microsoft is REALLY doing something right. Focusing on customer components, build, case, etc. Something every tech geek bitches about because "apple does things proprietary and they're *******s and blah blah blah".

Microsoft just did.. No ones bitching? Things need to happen with technology for it to get better/stronger/thinner/lighter. I myself will enjoy my surface RT. The pro is too over done and will probably be just enough money to just buy a ultrabook from lenovo, asus, apple, etc.

A tablet is suppose to be a tablet and thats what the Surface RT is.

I did not buy the HDMI adapter because Im hoping Microsoft SmartGlass will be Microsoft's response to Apple's airplay.

+1 Exactly what I was thinking. This looks pretty good. Hopefully it takes off. To me the big risk here is app availability. I don't expect many people to pay the higher price for pro, meaning as of now you are very limited on what is out there.

Sikh said,
I like this video. Showed every essential piece I cared about. I hope consumers pick on this. As much as I love my apple products, Microsoft is REALLY doing something right. Focusing on customer components, build, case, etc. Something every tech geek bitches about because "apple does things proprietary and they're *******s and blah blah blah".

Microsoft just did.. No ones bitching? Things need to happen with technology for it to get better/stronger/thinner/lighter. I myself will enjoy my surface RT. The pro is too over done and will probably be just enough money to just buy a ultrabook from lenovo, asus, apple, etc.

A tablet is suppose to be a tablet and thats what the Surface RT is.

I did not buy the HDMI adapter because Im hoping Microsoft SmartGlass will be Microsoft's response to Apple's airplay.

The ability to run full programs rather than "apps" and essentially have a full pc in tablet form makes the pro well worth it in my opinion.

wetworker said,
Perfect Spot Microsoft.

+1
its rare for MS to get their ads right. but this one is an exception. MS seems to have gotten it right with this one.