Microsoft targets iPad Mini by highlighting an awful Windows 8 tablet

Microsoft has released another advertisement that takes a stab at the tablets from Cupertino. Yesterday, the company released a new spot that showed why the Surface RT was superior to the iPad 4 and today we have the iPad Mini going up against the Acer Iconia W3.

The commercial, like all of the ones before it, highlights the shortcomings of iOS and how the Windows equivalent bests the device in nearly every way, including price.

While it is great to see Microsoft going after all of Apple’s tablets, the choice to highlight the Acer Iconia W3 tablet may have been a poor representation as reviews of the tablet have been anything but pleasant; most of the complaints revolve around the awful display.

Sure, it’s great that the device is priced well below that of the iPad Mini but Microsoft may have been better off waiting a bit to highlight a tablet that is worthy to compete against the iPad Mini because if a consumer goes to compare these two devices side-by-side, the iPad Mini, while offering fewer software features, does best the W3 in terms being an all-around better device.

In fact, when the device first came out, Neowin got it’s hands all over the W3 and had this to say about the device:

Frankly, the W3 hasn't made a particularly positive impression here. The need to pursue affordability is certainly understandable, but given how much Apple has been able to achieve in the lighter, similarly-priced iPad mini, we're not sure whether Acer has enough to make a strong case for the W3 here.

We expect that Microsoft will likely target the iPad Mini in the future with other tablets as well, likely the upcoming Surface Mini, and this will only be the first of many to bash the small tablet. But, if consumers do head for the W3 and that’s their first experience with Windows 8, it may leave a bad impression.

Source: YouTube

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deadheadline said,
I'll surely use a tablet for 10 years. /s
Not even 4 years man.
A BMW vs a Fiat. Both get you in the same place but the Fiat uses less gas whereas the other provides comfort/price - iPaid vs Windows Tablet.
The price looks good though.

considering the amount of people who are still using 5+ years old computers, I'm pretty sure people won't change their tablet every 2 years. Most people just want to use Facebook and youtube on the couch. As long as their tablet will work, they won't replace it. And if it runs an OS that is unsupported, sooner or later there will be security troubles (botnets,...).

john.smith_2084 said,
I got an iPad Mini for 329$ 16GB which is equal to Windows 8 Tablet 64GB

iPad Mini:
Screen = wow
Graphics = wow
Thin = wow
Light = wow
Apps and games = wow

What about...
Connection to external devices = Not so much
Run Full MS Office and Other Desktop Applications = Not so much
Connection to Wireless Printers using protocols other than AIR = Not so Much
File Management = Nope
Copy files directly to the device = Oops nope!
Customizing OS for personal liking = Uhhh Sorry
The list goes on.

Also, if you remove the pre-installed copy of Office and remove the recovery partition form a windows 8 64 GB machine, it has twice the space remaining of an ipad mini completely stripped of it's OS and all of it's software.

Leave the windows 64GB pc with all software installed and it still has 7GB more than your 16GB mini stripped of it's OS an apps. Just Saying, they are not equal don't over simplify.

john.smith_2084 said,
I got an iPad Mini for 329$ 16GB which is equal to Windows 8 Tablet 64GB

iPad Mini:
Screen = wow
Graphics = wow
Thin = wow
Light = wow
Apps and games = wow

Can I ask a stupid question? You do have eyes...right? They also work or you at least have glasses or contacts if they don't...right?

The iPad Mini vs Acer Iconia W3

Screen - 1024x768 vs 1280x800
Screen - 1024x768 vs 1280x800
Size 7.87 x 5.30 x 0.28 inches (200 x 134.7 x 7.2 mm) vs 0.45"H x 8.62"W x 5.31"D, 1.1 lbs.
So what really is the wow factor about the iPad? The Mini uses the iPad apps bec it has the same aspect ratio and OS and resolution.

With an iPad you need an app for almost everything. This ATOM is faster than the ARM CPU, has expandible storage, USB that can use external drives, keyboards and mice, the iPad cannot. The Windows tablet supports file transfer over BT which is a native function of the hardware that Apple simply locked down. You can install many if not all your desktop apps which you cant on a iPad Mini. Office is simply a huge plus as the Mobile version of Office for iPad is nothing more than a stripped down editor which means productivity is still something foreign to iOS devices.

For 299 you get a full version of Windows 8, not RT not Pro, but basic Windows 8. supports all of Windows applications and games, tho I would advise against high end games, but since the resolution is lower many could do well. I mean it will play Halo.

iPad requires expesive dongles to connect a USB or card reader, not need with the above tablet.

No open file system on that iPad, no support for Flash, poor support for HTML, no support for GPU acceleration, and I could list 25 more things that iPad wont be able to do that the Windows one can. But all the fans frown on build quality. Any tablet that is about $300 with real hardware inside isnt going to be as fresh looking as the iPad Mini.

The ATOM CPU costs more than a ARM CPU. Does more too. Runs more powerful apps like it can run a full version of Photoshop which the iPad cannot.

The iPad hasnt had a wow factor since its original release. No new real features. Same 20 year old OS (google and you will understand why I said that) and the same old everything just slightly faster. Apple has really made progress in 5 models havent they?

john.smith_2084 said,
I got an iPad Mini for 329$ 16GB which is equal to Windows 8 Tablet 64GB

iPad Mini:
Screen = wow
Graphics = wow
Thin = wow
Light = wow
Apps and games = wow

Acer Iconia Specs

8.1" 1280 x 800 resolution, high-brightness (300-nit): with integrated 5-Point multi-touch screen, supporting finger touch and image auto rotation
Windows 8
Intel® Atom™ Dual-Core Processor Z2760 1.5GHz with Intel® Burst Technology up to 1.8GHz - CPU more powerful VS ARM CPU
2048MB of LPDDR2 800 MHz Onboard memory chip support - MORE RAM
Intel® Graphics Media Accelerator with 64MB of dedicated system memory MORE POWERFUL GRAPHICS
32GB Internal Storage - MORE STORAGE AT LESSER PRICE
High-definition audio support - Not supported in iOS
Two Built-in Stereo Speakers - vs One crappy speaker
Integrated Digital Microphone
802.11a/b/g/n Wireless
Bluetooth® 4.0 + EDR - iPad uses older spec
1- Micro USB 2.0 Port - not on iPad
1 - Micro-HDMI™ with HDCP support - Not on iPad
MicroSD memory slot up to 32GB(SDHC 2.0 compatible) - Not on iPad
2MP Rear-Facing Camera - iPad has a better camera
2MP Front-Facing Camera - same

JUst in hardware alone the Mini loses against a product that cost less. Fcat is, the iPad Mini is over-priced by about $100

When you want to know if an Apple product costs to much? Just compare it to what the competition offers where in most cases you get better hardware, better software and of course a better price.
Sensors:Gyroscope, E-Compass, G-Sensor, Ambient light sensor
2-Cell Li-Polymer Battery

Figure 8 Dash said,
The W3 really does have the worst screen of any device ever.

yet it has a better resolution than the ipad mini...

1280x800 for the w3 VS 1024x768 for the iPad mini

since the iPad mini costs 50% more money than the w3, it's obviously the build quality isn't the same.

by the way, I've seen screen quality that is much worst on sub $200 android tablets (I know the w3 is more expensive, but it come with much better capabilities)

They should have waited until they released their Surface Version or until someone released a decent "mini" sized tablet. I've used a W3 in store and while the tablet itself is ok, the screen is pretty horrible.

Yeah that's the brilliant part about all those videos: Microsoft demoing how Windows 8/RT lacks Siri-like functionality.

glen8 said,
regarding the video, why isn't the windows 8 tablet talking?

How come we can only hear siri?

because people often make fun about siri due to the fact it is ridiculously useless. So does Microsoft.

apple has toys features like siri, while Microsoft has real features that allow people to do thing they couldn't do on an iPad. That's the point of this series of ads.

link8506 said,

because people often make fun about siri due to the fact it is ridiculously useless. So does Microsoft.

apple has toys features like siri, while Microsoft has real features that allow people to do thing they couldn't do on an iPad. That's the point of this series of ads.

Interesting point of view

If I say to an iPad/iPhone "How do I drive to London" it maps a route and opens up the navigation. Nothing on a par like Android, that's just scary good.

If I'm driving, I can say "Phone work" without having a fumble about going through contacts to find works number.

somethings are handy to have

lmaobox said,
Hello, I'm Windows Tablet and I can run Office, Outlook and some apps you have seen on Android in 2009.

some apps seen on android in 2009 like flash player? Which no longer works on android (and never really worked fine on android).

lmaobox said,
I wouldn't really switch to Windows platform just so I could play flashgames on Facebook.

never played any flash game. Yet if I use a web browser with flash disabled, I will miss a lot of content, like embedded videos/pictures gallery on many sites.
sometimes whole websites are in flash, and almost every video on demand web site use flash for videos because html5 has no widespread support for drms.

lmaobox said,
Hello, I'm Windows Tablet and I can run Office, Outlook and some apps you have seen on Android in 2009.

Windows RT Tablet does not support xlsm

Those of us who know tech know this commercial is way off base, but the average consumer won't know that the Acer is junk. I don't really care for the Siri voice though as I find Siri annoying, why would I want to watch a commercial with that voice?
Also the last remark she makes "Don't read that" I suppose makes sense that Siri doesn't want you to read it, but seems to tell the consumer as well not to read it, like we are supposed to ignore it.
I think it is one of the worst Siri-Apple comparo videos.

That ad is so dumb. There are thousands of great games for the iPad to the one or two good game for windows 8 RT plus you can get Microsoft office now for iOS now.

Anthony Muscat said,
That ad is so dumb. There are thousands of great games for the iPad to the one or two good game for windows 8 RT plus you can get Microsoft office now for iOS now.
Well you are 1/2 right. Yes the iPad has more games, the vast majority just being remakes of stuff I played in the 80's or they are copies of stuff already in the app store with different name.

Microsoft Office Mobile is not the same as Microsoft Office. You need to look it up. In fact go to a Best Buy or any phone store that has a Windows Phone and load up Microsoft Office and you will see exactly what the iPad is going to get. The above tablet comes with a desktop versions of Microsoft Office, not a stripped down editor.

Yay I want real office on a tablet so bad! I'll be able to do all my reports from the tablet then, that should be fun. And the outlook app looks soooooo touch friendly!

And how hard is it to add a USB mouse? Every Windows 8 (or RT, for that matter) device - regardless of form-factor - supports them, and supports them directly, if you need them. (Logitech's V220 Cordless and the direct clones thereof are fantastic for any GUI, and you don't need specialized drivers for any OS - if the OS supports pointing devices at all, it will work. You can even use it with an iPad, let alone any Android tablet. Even better, they aren't expensive in the slightest.)

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