Microsoft to bring WP Marketplace to the Web with Mango

There are many new features coming to the Windows Phone platform when the 'Mango' update is deployed later this year. Along with all of the new features, Microsoft has also announced that there will now be a Web version of Marketplace for Windows Phone users.

Bringing the Marketplace to the Web is a good move in helping consumers discover new apps and will also give developers another channel for promotion. By allowing users to browser the Marketplace from the Web, finding applications is now easier as consumers can see more information in a few clicks than they could when using the Marketplace on their device. You will also be able to purchase and install applications from the Web too.  Microsoft states:

The Web version of Marketplace will launch with the new OS later this year and give customers another vehicle for discovering your great apps and games. And as a Windows Phone developer, you get all of the added visibility with no extra work.  Just as on the phone, customers will be able to browse the full catalog, view screenshots, read application details and reviews and choose from all of the supported languages for that app. This offers customers another way to more thoroughly and confidently browse your apps from the comfort of their PC’s web browser. With the Web version of Marketplace, we will also have more placement areas in which to provide featured apps with extra visibility and merchandising possibilities.

This enhancement continues to show Microsoft's intent on making Windows Phone the most robust experience possible. They are leaving no stone unturned and are actively listening to consumer feedback for implementations into the platform.

For Windows Phone fans, the platform is quickly becoming more competitive as Microsoft looks to retake the market. While Windows Mobile was left to die a slow death, Microsoft is actively working to make WP7 the best all around experience on the market.

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Well it's about time since Itunes and Android marketplace have been doing this pretty much since their stores opened. I really hope that with this new web-based version, it will be localised from the start. Sites like w7applist.com and http://www.windowsphoneapplist.com are great but are US centric (i.e. they show apps not available in UK) and only show USD prices.

This is great! One thing I envy about the Android web-based market is how easy they made the experience compared to that of the Zune software layout The Bing Visual Search, which I thought was cool until Google released their web store, is very gimmicky. I'm hoping for a huge UI overhaul in the Zune 5.0 software

wixostrix said,
This is great! One thing I envy about the Android web-based market is how easy they made the experience compared to that of the Zune software layout The Bing Visual Search, which I thought was cool until Google released their web store, is very gimmicky. I'm hoping for a huge UI overhaul in the Zune 5.0 software

I love the Zune software the way it is!!!... however I don't have a wp7 yet! I don't have to browse many apps to find one for my ZuneHD so maybe it's a pain if you have a bunch of apps to choose from...

bguy_1986 said,

I love the Zune software the way it is!!!... however I don't have a wp7 yet! I don't have to browse many apps to find one for my ZuneHD so maybe it's a pain if you have a bunch of apps to choose from...

Oh I love it too but when you get the phone a lot of things change. And browsing through long lists of apps is a pain because whenever you jump into an apps landing page, then go back, it takes you to the top of the list. There is also no way of managing installed apps from the software and no backup (except the automatic one when you receive an update). Between Zune 5.0, Windows Live Wave 5, and Windows 7/8 we need see a consistent UI and seamless integration.

bguy_1986 said,

I love the Zune software the way it is!!!... however I don't have a wp7 yet! I don't have to browse many apps to find one for my ZuneHD so maybe it's a pain if you have a bunch of apps to choose from...

Zune software needs an equalizer.

wixostrix said,

Yes!

And support for Replay Gain. It should have an option to scan your audio files and allow you to listen everything with a normalized volume (album based or track based) if you want to.

From the MS blog:

"Buying and installing apps from the Web Marketplace is fast and easy, just like the phone experience. Purchases are charged against the credit card already linked to the customer's existing Windows Live ID. If they prefer, the customer can also opt to assign a new credit card. The apps then download over-the-air to the customer's Windows Phone via SMS or email. Web Marketplace will also be able to maintain a customer's download history to make it easier to reinstall apps (when changing phones, for example). Finally with Parental Controls, parents can determine which apps their kids access based on ratings or keep them from downloading paid apps."

Harold Camping said,
From the MS blog:
"...The apps then download over-the-air to the customer's Windows Phone via SMS or email..."

Why can't they just use their push service to install apps? I don't recall Android sending texts or emails. However, I do remember something about "The Find My Phone" service sending invisiable texts to my phone when setting up, but that was in WinMo 6.x

wixostrix said,

Why can't they just use their push service to install apps? I don't recall Android sending texts or emails. However, I do remember something about "The Find My Phone" service sending invisiable texts to my phone when setting up, but that was in WinMo 6.x

The SMS or email is basically a direct link to the app in the marketplace I bet so you can install them when you're on wifi for sure instead of it just d/ling over your data without you knowing. I figure this way you have a bit more control over it but we'll have to wait and see how it works out.

GP007 said,

The SMS or email is basically a direct link to the app in the marketplace I bet so you can install them when you're on wifi for sure instead of it just d/ling over your data without you knowing. I figure this way you have a bit more control over it but we'll have to wait and see how it works out.

There's a slightly different text on this link from the official developer blog. http://windowsteamblog.com/win...e-on-the-web-for-mango.aspx
It doesn't mention SMS, it states, "The apps will be automatically downloaded over-the-air to the customer's Windows Phone, or can be optionally installed later." Maybe the 'optionally installed later' means receiving a txt to install it at a later point?

Admodieus said,
But can you install from the web? Love that feature on Android.

I don't see why not. I can currently install apps from the Zune client, without the phone being connected to the client

Sraf said,

I don't see why not. I can currently install apps from the Zune client, without the phone being connected to the client

Yeah, when you don't connect it will automatically be installed the next time the phone checks for updates or when wireless sync is initiated.

Admodieus said,
But can you install from the web? Love that feature on Android.

"You will also be able to purchase and install applications from the Web too."

It is a great feature.

I would think it would be like the Xbox client... Queue stuff up to download on the web and when your live account next connects it begins the queue...