Microsoft to hold Xbox press event at LA's Galen Center June 10th

Over the past several years, Microsoft has held an Xbox event for the media at the Galen Center on the University of Southern California campus on the Monday before the E3 trade show opens its doors at the nearby LA Convention Center. With Microsoft's plans to hold an Xbox event on its Redmond, Washington campus on May 21st, we wondered if the company would stick with its history and hold a pre-E3 press conference at the Galen Center in June.

Microsoft's stage for its E3 2012 press event at the Galen Center

As it turns out, the answer is, "Yes". Neowin contacted the Galen Center today and was told over the phone that Microsoft had indeed booked the facility to hold an event on June 10th, which is the day before E3 2013 begins. Microsoft has yet to sent out the official invites to this event but its likely that the company will be doing so any day now.

The June 10th event will likely showcase a lot more of the next version of the Xbox than what will be shown on May 21st, including more third party game reveals. The event will also likely have some celebrities showing up. Last year's E3 2012 Xbox press conference had an appearance by pop singer Usher, promoting Dance Central 3, and previous Microsoft E3 press conferences have seen appearances by Paul McCartney and Ringo Starr (promoting Rock Band: The Beatles) and movie director Steven Spielberg as he helped to introduce Project Natal which eventually turned into Kinect.

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I thought this was pretty clear back when MS sent out info about it's May 21st Xbox reveal? They said then that they're going to be showing off their game lineup at E3, which means the May 21st event will be about the hardware and services, while they also said they'll share the developer side of the picture at BUILD later in June.

What's the point of having an event 1 day before the biggest event in the industry? It's not like they are going to be over-shadowed or anything. The Nextbox and PS4 are THE core of E3 this year. It just seems like overkill.

spacer said,
What's the point of having an event 1 day before the biggest event in the industry? It's not like they are going to be over-shadowed or anything. The Nextbox and PS4 are THE core of E3 this year. It just seems like overkill.

Because they will OWN the news that day. What will be particularly interesting is if they can maintain that momentum through E3. I think they can, but I suspect each event will focus on something unique. It sounds from their quote before that E3 will focus on the games... So, I don't imagine this one will. Going on prior years, this one might focus on a particular technology. Kinect 2, or something (If I had to guess). ?