Microsoft to release its first TV series for Xbox on June 15th

When the Xbox One was announced at E3 2013, Microsoft made a big deal about the original content that would be coming to the platform. While this year's E3 event did not mention said content, Microsoft will be releasing the first bit of this TV series on June 15th.

Every Street United is a new interactive TV series coming to the Xbox. Hoping to capitalize on the soccer craze going on around the world because of the World Cup, this TV series is being delivered at exactly the right time.

The TV shows will revolve around trying to find the best street soccer players from around the world.Two legendary footballers Thierry Henry and Edgar Davids set out to discover the fiercest street soccer warriors from countries across the globe.
Eight unknown players will win the chance to prove their skills to Rio - and to the World. It’s a once-in-a-lifetime opportunity for them, and your ticket to experience the ultimate street soccer showdown

Original content is one way that Microsoft hopes to separate itself from other platforms. While almost every device can stream Netflix and other services, Microsoft hopes its original content will entice users over to its platform.

It’s not a bad idea, nor is it new, seeing that Netflix has gone down this route and HBO has been doing it for decades with success, it makes sense for Microsoft to try this route. The content will be available one the Xbox One and Xbox 360; it will also be available on Xbox video on your PC, Windows Phone and the web but not all features will be available on these platforms. 

If you don’t like soccer, Microsoft is working on other content that will be released likely later this year. But for now, the company is hoping to stimulate the Xbox user base with a bit of soccer related content.

Source: Microsoft

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13 Comments

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Geezy said,
Weird, the Xbox One's services are US-centric, but their TV programming is the opposite

Don't forget about licensing, it's one thing when you make the media yourself, like in this case, and own the rights to show it in different markets from the start and another thing to try and get the license to music or some tv/movies you don't own from a label or studio and so on.

Instead of silly comments like this, learn how business works. App development versus Entertainment Studios are completely different things. This is a whole new ballpark to Microsoft and Xbox Entertainment and it's exciting what new shows will come. This is not Xbox Music or app related at all.

TheCyberKnight said,
Money waste!
What about spending these funds on the XBOX Music app for Windows 8 and make it relevant?


You do know that MS is a mega billion dollar corporation that can do more than one thing at a time.

The comments made make it seem like MS can't walk and chew gum at the same time.

Thanks, I knew.
Meanwhile, it seems they're not able to provide their ecosystem a music app that is at least as complete as their 8 year old offering - that is the Zune desktop app.

Showan said,


You do know that MS is a mega billion dollar corporation that can do more than one thing at a time.

The comments made make it seem like MS can't walk and chew gum at the same time.


I know! It's extreme immaturity as far as I can tell on their part!

Ms is huge, is the original poster suggesting taking people from other teams (windows,office,server, dynamics,azure,the one drive based apps,bing etc.) so they can ALL work ona. Single app they have no knowledge of just to suite someone's irrational theories on how companies work?

j2006 said,
Instead of silly comments like this, learn how business works. App development versus Entertainment Studios are completely different things. This is a whole new ballpark to Microsoft and Xbox Entertainment and it's exciting what new shows will come. This is not Xbox Music or app related at all.

Thanks for the insight but it won't be necessary. I have plenty of knowledge about software development and more than adequate understanding about studio production.
Still, I believe Microsoft is wasting money in something that will go nowhere - mark my words. In the other hand, they music ecosystem has been screaming for a decent music app for years now. Music on Windows 8 has been a nightmarish snafu.
They do have plenty of money. That doesn't mean it is properly spent.

j2006 said,
Instead of silly comments like this, learn how business works.

Microsoft 2013 = Kinect is a MUST... A MUST.
Microsoft 2014 = Well,after all Kinect will be optional.

IMHO, MS, as a business core, is fragmented, for one part they launch a product/service that pleased not only the customers but also the shareholders and, at the same time, they launch a product/service that angry the customers and disappoint the shareholders. And now, MS is exploring new markets :-/