If you want to sell a product, it's always good to have a good catch phrase: "Where's The Beef?", "Think Different", and others. Now Microsoft is trying to establish the phrase "Put People First" for the launch of the Windows Phone 7.5 operating system update. TechCrunch reports that Microsoft filed for the "Put People First" phrase with the US Patent and Trademark office on September 19. The phrase is to be used for "Wireless communications devices, namely, mobile phones, cellular telephones, personal digital assistants, and hand-held computers; computer software for use with wireless communication devices."
Microsoft has already used the "Put People First" Phrase in some of its promotional materials for Windows Phone 7.5 such as the YouTube video shown below. It obviously makes the point that Microsoft wants the marketing machine behind the next version of the mobile OS to emphasize that it will center on people. Microsoft has already promoted the fact that Windows Phone 7.5 (otherwise known as the Mango update) will have a large number of social networking improvements including better access to checking and updating a user's Twitter web page.
Indeed, the head of Microsoft's Phone division, Andy Lees, used the catch phrase in a recent statement when HTC first announced its Windows Phone 7.5 devices. He states, "Phones were originally designed for communication, but they haven't kept up with the way consumers are actually communicating today. That's why we built Windows Phone to put people first, building in all the key types of communication people are already using right out of the box."