Microsoft turns to Vine to create cool Internet Explorer adverts

Microsoft is stuck between a rock and a hard place when it comes to mobile Internet browsing. Internet Explorer 10, the latest version of the world's most popular desktop browser, has been struggling to gain traction on mobile and tablets, after weak sales of both Windows Phone handsets and Surface tablets. Microsoft doesn't make IE10 for other operating systems, like Mozilla and Google do, so we can't expect to see gains from other platforms. 

In addition to a myriad of different marketing campaigns for IE10, Microsoft are also harnessing the power of Vine, an iOS app that records six seconds of video that can then be easily shared with Twitter and Facebook. Below are some of the new 6-second ads that Microsoft have created:

It's certainly an interesting approach to marketing as with Vine, you only have a few seconds to tell your story and make your point. Make sure to turn on the sound when watching the clips as it helps to paint the entire picture.

For more videos: The Browser You Loved To Hate

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14 Comments

mdtaUK said,
Microsoft using Vine, when Vine does not support Windows or Windows Phone...

Aren't they using mp4 playback? if so, why's it matter how they made it? most likely it was outsourced to a group to do it and they chose to use Vine, but all that really matters is the output video works on windows and other devices

I see your point, But it still doesn't make a lot of sense to use a social media app that isn't compatible with win8 or wp8... Slap in the face to it's users IMO...

those ads looks funny but it would be nice if vine was available on windows phone

Edited by subcld, May 17 2013, 6:48pm :

Is the older IE giving the young IE a bag of HTML5 drugs? *gasp* I'm going to have to inform the Million Moms group and get their outrage started against Microsoft!!!!!!!!!! </s>

Looks very funny and very nice

But I am still a Google Chrome users, why?

1- I am a developer, and the developer tools there (for debugging) are the best ever, the fastest and most useful ever.

2- The new google services need WebGl, the new google maps released today is just beauty, Google Earth and Maps is one smooth thing, I love it.

3- Built in translation, I am sorry Microsoft, but I read none English sites as well, I read anything any ware written in any language, and Chrome just translates it, no need to right click, left click, triple click, it knows which languages I know, and it translates the rest.

4- It is updated every 6 to 8 weeks, I am beyond spoiled, I am tired to wait for release 10, 11, 12 etc, one release every few years, I love to test things and I can try the next Chrome release as well as enable and disable features that are in development many months before they are ready, I am never going back to the old module, wait until Microsoft surprises you, no thank you, Windows 8 was enough.

5- The next update has voice recognition, one of the best voice recognitions in the world, in many languages, and the new Google is just using it for search directly.

6- The sync is just beauty, everything I have is synced.

IE 10 is much faster on some machines, the one that don't have a OpenGL driver I think, but otherwise, Chrome is wow

One more thing

Yesterday Google presented something totally new, the Google Services can look much better and do much more when they are in Chrome, Chrome is now de facto an Applications Platform like .NET or Java for client side, and if things start going this way, then Microsoft will just suffer, it is not the browser anymore, it is all these services that comes with it.

Poor IE, I loved it for so many years, I wish him a good and happy retirement

Also the interface is snappier the smooth animations of Chrome beat out ie 10. For example the omnibox doesn't grey things out then bring it back when you roll over it also bigger URL omnibox google search integration within modern ui version and better new tab page. Plus extensions.

ians18 said,
Also the interface is snappier the smooth animations of Chrome beat out ie 10. For example the omnibox doesn't grey things out then bring it back when you roll over it also bigger URL omnibox google search integration within modern ui version and better new tab page. Plus extensions.

http://r-p-m.eu/images/uploads/ScreenShot007.png
a whole 1% wider, wow.
And what kinda extensions are we talking about? As i often find people unaware of what comes OOTB with IE or that there are similar addons for IE.

And I'm talking about when I click the new tab button a new tab just slides into place is smoothly shrinks the others unlike the jagged sizing in IE. It isn't that big of a deal but it is the fit and finish.

This is pretty cool to see a company poke fun at itself. I like to see a competitor focus on its own short comings rather than talking about the competition, and show us how things have changed for the better.

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